TRAI drops cap on MRP of individual channels

The Telecom Regulatory Authority of India (TRAI) has modified its tariff order for the broadcasting and cable services sector implemented on...

Media Consumption Rises: IRS

Readership across India has either increased or remained steady for Q3 (Third Quarter of FY 2019-20) according to the Indian Readership...

Group M’s worth alone equal to WPP’s stock market value: Martin Sorrell

Sir Martin Sorrell, the founder of WPP Plc, the world’s largest advertising and PR group,has said that the probable break-up value of WPP is...

Mark Zuckerberg responds to threats from TikTok and Elizabeth Warren

Facebook owner Mark Zuckerberg is reportedly considering getting ahead of TikTok. “I think the geopolitical implications of what TikTok is doing, is quite interesting....

Volkswagen Group India becomes ŠKODA AUTO Volkswagen

Having secured statutory approvals, the ŠKODA AUTO led Volkswagen Group India has announced the merger of its three passenger car subsidiaries — Volkswagen India Private Limited (VWIPL),...

Tata Motors rolls out #TheUltimateElectricDrive campaign

Ahead of the launch of their new Nexon EV, Tata Motors has signed up celebrity couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This...
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Edelweiss Tokio pays tribute to the Goddess Durga in Everywoman

In the wake of the Navratri festivities, Edelweiss Tokio Life Insurance has released a digital film — in Hindi and Bengali — paying tribute...

Isobar gets Set Wet’s digital duties

Following a multi-agency pitch, Isobar has secured Set Wet's digital duties. The agency’s Mumbai office will look after the account. Shekhar Mhaskar, Chief Growth Officer,...

Anil Kapoor celebrates son’s Diwali homecoming with Spotify

Spotify, the global Swedish media-services provider, has released its Diwali campaign comprising three TVCs, featuring Anil Kapoor and actor Ishaan Khattar. Put together by Leo...

Amitabh Bachchan is Bikaji’s brand ambassador

Bikaji Foods International Ltd has taken on board Amitabh Bachchan as its brand ambassador. The food major’s latest campaign, ‘Amitji Loves Bikaji’, seeks to promote...

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WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

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