NEED, NOT WANT, IS OF THE ESSENCE

So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED

A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform...

OPPORTUNITY IN ADVERSITY

GEETHU SIVAKUMAR Even as the virus revealed itself in...

‘MISSION CANCEL CORONA’

After 10 weeks of a tight lockdown, many cities across India have been allowed to partially open even as the spread...

CARING IS OF THE ESSENCE

Poet and writer KAUSHIK CHAKRABORTY is Director, Strategy & Planning, THE SAUCE Brand Communications, a full-service contemporary ad agency. A graduate...

THE BIRTH OF A SALESMAN

People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...

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