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Personality
Grey legend Per Pedersen is no more!
Founder of agency network ‘by The Network’ and Grey Worldwide creative chairman from 2017 to 2020, Per Pedersen has passed way peacefully after a short battle...
“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX
"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...
Rasna creator, Areez Pirozsha Khambatta is no more!
The legendary industrialist who was a flavorist was largely instrumental in making the juice concentrate brand, Rasna a preferred choice for Indian households across...
Advertising Industry Legend Dan Wieden is no more!
Advertising industry legend Dan Wieden has passed away at 77 years old. Wieden will long be remembered for some of the ad world’s most...
Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand.
In today’s messaging cacophony, where a human...
Dentsu APAC’s CEO, Ashish Bhasin steps down after a 13-year stint
The well-recognised personality of the advertising and marketing industry, Ashish Bhasin has quit Dentsu International as its India chairman and CEO - Asia Pacific,...
Shashi Prakash- The messiah for the children who lost their parents to Covid
The Covid-19 epidemic has wreaked havoc on the planet. Many people have died, many have lost their livelihoods, and many have lost their sources...
Media and Bollywood industry bids adieu to Pradeep Guha
Mumbai Pradeep Guha, managing director of 9X Media and former president of the Bennett Coleman and Company Ltd (BCCL, also known as the Times...
Dhoni Entertainment and BWO partner to create animated spy universe
The idea is to create a premium animation show,
followed by a new season in the franchise every year. Owned by former cricket captain
and iconic...
VIRAT KOHLI IS VIVO BRAND AMBASSADOR
Kohli will be promoting the launch of the smartphone
company's new products through TV campaigns, print, outdoor, social media, and events
vivo, the global smartphone brand,...
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