NEED, NOT WANT, IS OF THE ESSENCE

So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

OPPORTUNITY IN ADVERSITY

GEETHU SIVAKUMAR Even as the virus revealed itself in...

CARING IS OF THE ESSENCE

Poet and writer KAUSHIK CHAKRABORTY is Director, Strategy & Planning, THE SAUCE Brand Communications, a full-service contemporary ad agency. A graduate...

THE BIRTH OF A SALESMAN

People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...

COMMUNICATION CENTRAL

SUBHASH KAMATH is CEO and Managing Partner of BBH India. Beyond that corporate descriptor lies a deep thinker and one of...

TAPPING DEEP ROOTS

Santosh Padhi or ‘Paddy’ as he is popularly known in the industry is Chief Creative Officer & Co-Founder of Taproot, that...

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