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Mankind Pharma partners SpiceJet, raising brand awareness through plane displays
Mankind Pharma, a global pharmaceutical firm, is set to collaborate with SpiceJet, one of India’s major domestic airlines to elevate brand awareness. The display...
MTV India join hands with T-Series for MTV Hustle
MTV India and T-Series are joining forces in a first-of-its-kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019...
Omnicom expands Financial Services Expertise, acquires Ptarmigan Media
Omnicom has announced its media services division, Omnicom Media Group, has acquired Ptarmigan Media, a specialist agency that provides end-to-end media and marketing solutions...
Dot Media and Hawk E-commerce join hands to expand business capabilities
Dot Media, a digital influencer management agency, has entered into a strategic partnership with Hawk E-Commerce, a branding and marketing agency, to deliver influencer-driven...
Kiv Spirits expands its portfolio, buys Ambhar Tequila
New York-based Kiv Spirits has acquired the company behind ultra-premium Tequila brand Ambhar for an undisclosed sum. The move to purchase Ambhar Global Spirits...
Buffalo Soldiers acquires the digital mandate for Whistling Woods International
Buffalo Soldiers has bagged the digital mandate for Whistling Woods International (WWI), Asia’s premier institute of Film, Communication & Creative Arts founded by renowned...
Axis Bank to complete acquisition of Citibank units by March 1
Private sector lender Axis Bank has informed the stock exchanges that the deal to acquire Citibank India’s consumer business and NBFC business of Citicorp...
Coca-Cola signs as Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one...
WPP and BigCommerce join hands to enhance global ecommerce offerings
WPP and BigCommerce (NASDAQ: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced a new strategic partnership offering...
AIA Singapore has re-appointed Ogilvy Public Relations as its PR agency of record
Following a competitive pitch, AIA Singapore extends 13 year partnership with Ogilvy Public Relations. The re-appointment of strategic communication duties spans across an additional...
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