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Thursday, December 8, 2022

Creative

‘Avatar: The Way of Water’ creates buzz in the industry, calls it ‘Visual Masterpiece,’...

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"Avatar: The Way of Water", James Cameron's 13 years of anticipation, has finally been unveiled for members of the press following the movie’s world...

The One Club names Four from India for ADC 102nd Annual Awards Jury

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The One Club for Creativity has announced four top creative leaders from India who are among those from 48 countries who will serve on...

Mullen Lintas bags creative mandate for Marico’s Saffola Honey & Saffola Soya

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Following a multi-agency pitch, Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya. The agency has set up a...

ITC Fiama unveils Fiama Men Deep Clean Gel Bathing Bar with Charcoal & Grapefruit

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Amidst this fast-paced style of living combined with increased exposure to heat and pollution, self-care and grooming is steadily gaining significance. Consumers, especially men,...

iProspect unveils ArcelorMittal Nippon Steel India’s newest campaign titled ‘Reimagineering’

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It is pertinent to note here that this is AM/NS India’s first corporate campaign. The campaign’s objective is to raise awareness and build imagery...

“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX

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"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...

Contract Advertising adds a sparkle to the diamond jewellery category with KISNA’s brand re-stage...

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Further to recently winning the KISNA Diamond and Gold Jewellery account, Contract Advertising, a Wunderman Thompson group company and part of the WPP network,...

Tanishq Campaign asks Soon-to-Wed Couples to Talk About Life After Marriage

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In November 2021, Tanishq launched Marriage Conversations, amidst the big, fat, Indian wedding season. A new brand campaign urges couples to go beyond conversations...

Diageo India begins phased removal of mono cartons from its brands

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Diageo India, the country’s leading beverage alcohol company has announced the removal of mono cartons from its brands in a phased manner, starting with...

Milkbasket’s latest Campaign captures everyday life scenarios via BBDO India

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Milkbasket has launched its latest morning campaign by BBDO India with six short videos aimed at capturing everyday life scenarios people can relate to...

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