Resul Pookutty launches digital marketing, storytelling company

Named T1D, the company is a sister concern of UAE-headquartered Turrino Advertising and seeks to build...

Tonic Worldwide’s Gipsi Identifies Consumer Needs for 2021

A report by Tonic Worldwide’s insight division Gipsi that sought to “decode consumer needs of 2021...

‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to...

WUNDERMAN THOMPSON DECODES BRAND INSPIRATION

New research conducted by global creative, consulting, and technology company, Wunderman Thompson, shows tangible correlation between “inspiration and brand growth”. The...

Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Anushka Sharma brand ambassador for Prega News

Conceptualized by ADK Fortune, the campaign will run on television channels, digital platforms, and outdoors, including...

Mohanlal is Mankind Pharma Corporate Brand Ambassador

The home-grown pharma company aims to widen its visibility and presence in the South. The southern megastar’s ambassadorship is expected to...

Campaigns, Collaborations, New Mandates

DHL collaborates with Sportskeeda for ISL 2020-21

VIRAT KOHLI IS VIZE AMBASSADOR

Vize, a new personal and sanitation brand, has appointed India cricketer Virat Kohli as its brand ambassador. Speaking about his duties,...

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Popular Articles

‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to...

GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

SPB: THAT ETERNAL VOICE

His was the voice of eternal youth. From the time he struck a chord in the national musical consciousness with the...

WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

At the prestigious Cannes Lions 2019 that begins today and concludes on 21 June, Indian creative agencies have secured as many as seven shortlists...