Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

COVID-19: ‘CONTINUE ADVERTISING, BUT WISELY’

Brands absent for six months or more from TV advertising owing to the Coronavirus crisis will experience a 39 percent reduction...

CHIEF WAGE EARNER IS CHIEF NO MORE

With culture playing a key role in shaping consumption and building brands, Wunderman Thompson (WT) carried out a study of the...

BRAND CONJUROR

A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding...

RACISM THE ‘REAL VIRUS’

Even as UNICEF declared the novel Coronavirus a “global pandemic”, a group of creatives has come together to use the context...

A DIAMOND IS FOREVER

So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle...

FINALLY, THE FACE-OFF

In view of deepening concerns about privacy and widespread abuse of personal user details, Facebookis installing what it is calling an...

MAKES HISTORY: Amazon first to breast the $200-billion brand valuation mark

It was written. Amazon churned history by becoming the first brand in the world to breach a $200-billion valuation mark in...

WHAT’S UP AHEAD IN 2020?

Wunderman Thompson Intelligence has released its “The Future 100” report that tracks emerging consumer behaviour. “The Future 100” helps readers prepare...

Media Consumption Rises: IRS

Readership across India has either increased or remained steady for Q3 (Third Quarter of FY 2019-20) according to the Indian Readership...

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WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

At the prestigious Cannes Lions 2019 that begins today and concludes on 21 June, Indian creative agencies have secured as many as seven shortlists...