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Friday, January 27, 2023

Case Studies

Brands Celebrating 74th Republic Day

Here's how brands celebrated the 74th Republic day View this post on Instagram ...

The NEW Shop names Rajkummar Rao as brand ambassador

The NEW Shop, the convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand...

POCO India names Hardik Pandya as brand ambassador

POCO, one of India’s consumer technology brands, today announced star Indian cricketer Hardik Pandya, as its brand ambassador. As a brand that focuses on...

Dabur Amla encourages women to break the stereotypes

Dabur Amla, in collaboration with Schbang, has launched the campaign #StrongHairStrongerYou to challenge societal stereotypes and labels attached to women based on their hairstyle....

‘Invest In Travel’ says Cleartrip’s new campaign

Online travel platform Cleartrip has unveiled a campaign with an unconventional narrative, away from competitive pricing and discount promos. Titled ‘Invest in Travel’, the campaign...

Beardo’s latest campaign features Vir Das

Taking a satirical approach, men’s grooming brand Beardo is prompting men to throw away their girlfriend’s shampoo in their latest Ad film featuring the...

Nickelodeon begins 2023 with a new anthem and a campaign “#DoTheNickNick”

Nickelodeon begins 2023 with a new anthem and a campaign “#DoTheNickNick” featuring Nicktoons to celebrate kids and encourage a positive outlook for the year....

Kotex rolls out #ChooseitAll Campaign, encourages healthy period protection

Kimberly Clark’s Kotex has recently launched Kotex Prohealth+ sanitary pads. Kotex relaunched in India in May 2022 with their innovative Overnight Period Panties range....

Ampere Electric Vehicles wants to make ‘Har Gully Electric’

Ampere Electric Vehicles has launched “Har Gully Electric” a multi-lingual rap anthem, to introduce their EV scooter “Primus”. Conceptualized by Famous Innovations, it features...

Brands celebrating festivals of harvest

The three festivals of harvest, Lohri, Makar Sankranti, and Pongal, are celebrated every year in January. Let's have a look at how these brands celebrated these joyous festivals. How...

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