THE PANDEMIC CONSUMER SYNDROME

Many aspects of consumer behaviour would have undergone a paradigm shift once the COVID-19 pandemic is over even as brands and...

VIVO salutes Heroes

The Chinese mobile major, which has suspended all new product launches, donates over 200,000 surgical and N95 masks to frontline...

Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

COVID-19: ‘CONTINUE ADVERTISING, BUT WISELY’

Brands absent for six months or more from TV advertising owing to the Coronavirus crisis will experience a 39 percent reduction...

CHIEF WAGE EARNER IS CHIEF NO MORE

With culture playing a key role in shaping consumption and building brands, Wunderman Thompson (WT) carried out a study of the...

BRAND CONJUROR

A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding...

RACISM THE ‘REAL VIRUS’

Even as UNICEF declared the novel Coronavirus a “global pandemic”, a group of creatives has come together to use the context...

A DIAMOND IS FOREVER

So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle...

FINALLY, THE FACE-OFF

In view of deepening concerns about privacy and widespread abuse of personal user details, Facebookis installing what it is calling an...

MAKES HISTORY: Amazon first to breast the $200-billion brand valuation mark

It was written. Amazon churned history by becoming the first brand in the world to breach a $200-billion valuation mark in...

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