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Sunday, June 4, 2023

Case Studies

JSW ropes Alia Bhatt and Ayushmann Khurrana in its latest campaign

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JSW Paints has announced the launch of 'Halo Paints' through a film featuring Alia Bhatt and Ayushman Khurrana. In the film conceptualised by TBWA India,...

Tiger Beer collaborates With G-DRAGON to Launch Tiger Soju Infused Lager

Tiger Beer has introduced musical, artistic, and fashion icon G-DRAGON as the new Global Tiger Brand ambassador for the debut of Tiger Soju Infused...

Lee Jeans rolls out #TheRealDenim Campaign in India

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Denim brand, Lee Jeans, collaborated with integrated marketing agency CupShup to launch #TheRealDenim campaign to spotlight the inauguration of its flagship store on Bangalore’s...

Uber celebrates World Art Day with colorful splash

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Uber celebrated World Art Day by taking the joy of painting to its much-loved and made for India product, Uber Auto. Autorickshaws, across the...

Godrej Appliances TV campaign resolves to address leaking split AC woes

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Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Group has rolled out a witty television campaign for its Leak-proof...

Maybelline New York strengthens Gen Z connections, ropes in three brand ambassadors for India

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L’Oreal’s cosmetics brand Maybelline New York has announced three brand ambassadors for India, in a bid to strengthen its connection with Gen Z. Collectively...

Villain launches its new personal care range with actor Yash

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Villain Lifestyle, a men’s fragrances, accessories & now grooming brand, has announced the launch of its latest personal care range with a campaign starring...

KFC’s latest campaign says, “Go Ahead, Enjoy, it’s Beautiful”

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Enjoyment is imperfect. So goes the creatively done new campaign from KFC by PS21 creativity agency. The campaign includes a nearly 2-minute film in...

Advertisers fall from 60 to 35 on TV during first seven matches of IPL...

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Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first...

New York rolls out Anti-Littering Campaign, ‘If You Litter, You’re Garbage’

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New York’s Department of Sanitation (DSNY) is launching its first major anti-littering campaign in 15 years – and it is pulling no punches. “It’s...

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