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Friday, January 27, 2023

Case Studies

Brands Celebrating 74th Republic Day

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Here's how brands celebrated the 74th Republic day View this post on Instagram ...

The NEW Shop names Rajkummar Rao as brand ambassador

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The NEW Shop, the convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand...

POCO India names Hardik Pandya as brand ambassador

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POCO, one of India’s consumer technology brands, today announced star Indian cricketer Hardik Pandya, as its brand ambassador. As a brand that focuses on...

Dabur Amla encourages women to break the stereotypes

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Dabur Amla, in collaboration with Schbang, has launched the campaign #StrongHairStrongerYou to challenge societal stereotypes and labels attached to women based on their hairstyle....

‘Invest In Travel’ says Cleartrip’s new campaign

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Online travel platform Cleartrip has unveiled a campaign with an unconventional narrative, away from competitive pricing and discount promos. Titled ‘Invest in Travel’, the campaign...

Beardo’s latest campaign features Vir Das

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Taking a satirical approach, men’s grooming brand Beardo is prompting men to throw away their girlfriend’s shampoo in their latest Ad film featuring the...

Nickelodeon begins 2023 with a new anthem and a campaign “#DoTheNickNick”

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Nickelodeon begins 2023 with a new anthem and a campaign “#DoTheNickNick” featuring Nicktoons to celebrate kids and encourage a positive outlook for the year....

Kotex rolls out #ChooseitAll Campaign, encourages healthy period protection

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Kimberly Clark’s Kotex has recently launched Kotex Prohealth+ sanitary pads. Kotex relaunched in India in May 2022 with their innovative Overnight Period Panties range....

Ampere Electric Vehicles wants to make ‘Har Gully Electric’

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Ampere Electric Vehicles has launched “Har Gully Electric” a multi-lingual rap anthem, to introduce their EV scooter “Primus”. Conceptualized by Famous Innovations, it features...

Brands celebrating festivals of harvest

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The three festivals of harvest, Lohri, Makar Sankranti, and Pongal, are celebrated every year in January. Let's have a look at how these brands celebrated these joyous festivals. How...

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