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Saturday, January 28, 2023

Changemakers

“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX

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"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...

Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...

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Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s messaging cacophony, where a human...

Shashi Prakash- The messiah for the children who lost their parents to Covid

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The Covid-19 epidemic has wreaked havoc on the planet. Many people have died, many have lost their livelihoods, and many have lost their sources...

DDB celebrates International Women’s Day by recreating iconic Phyllis Robinson speech

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Paying tribute to women on the occasion of International Women’s Day, DDB Worldwide has recreated the agency’s first female copywriter Phyllis Robinson’s most iconic...

Kia unveils new logo and global brand slogan

Kia has unveiled a new corporate logo and global brand slogan that seeks to embody the automaker’s transformation and a redefined brand purpose. The...

‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

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From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...

WONDRLAB: THE NEWEST X FORCE

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Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab, encompassing three key verticals – Content, Experience, and...

IT IS ABOUT SOLVE, NOT SELL: RAJIV MENON [PART-I]

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THE FACT is the commercials were not too many because many brands wouldn’t produce or would cut back production budgets… I don’t think you...

PEPSICO INDIA LAUNCHES #WHYWASTE

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In association with United Way Delhi, the global food and beverages major has launched an upcycling campaign in line with the Government of India’s...

FOR A HYBRID AND NIMBLE FUTURE

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We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...

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