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Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration. While...
INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park
INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly...
Grapes Worldwide Secures Digital Mandate for LivWell
Grapes Worldwide, a leading integrated communication agency, has been awarded the digital mandate for LivWell. The agency’s Bangalore team will spearhead the brand’s digital...
Cheil Worldwide and electriclime° Unveil Samsung’s Vision AI Tech in Captivating Global Film
Cheil Worldwide, in partnership with electriclime° Korea, has crafted a compelling global film highlighting the groundbreaking capabilities of Samsung Vision AI technology. Premiered at...
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
Disney Unveils Advanced Ad Tech Tools at Global Tech & Data Showcase
Disney Advertising introduced an impressive suite of cutting-edge advertising technology tools during its highly anticipated fifth annual Global Tech & Data Showcase, held at...
POCO Signs Akshay Kumar as Brand Ambassador Ahead of X7 Series Launch
In a bold move to strengthen its connection with India’s dynamic youth, POCO India has announced Bollywood superstar Akshay Kumar as its new brand...
Meta appoints Joel Kaplan as Global Policy Head, replacing Nick Clegg
In a significant leadership transition, Meta has named Joel Kaplan as its new Global Head of Policy, succeeding Nick Clegg, who will step down...
RiccaroCorduso Unveils Stunning ‘Rise Above’ Campaign Filmed in Ladakh
RiccaroCorduso, the newly launched ultra-luxury fashion brand, has made a grand debut with its inaugural campaign, "Rise Above," set against the awe-inspiring vistas of...
MasterChef India Returns with a Celebrity Twist and Dual Broadcast on OTT and TV
Sony Pictures Network India is shaking things up with innovative changes to two of its flagship reality shows, Shark Tank India and MasterChef India....
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