On its 36th anniversary, Madison World, a homegrown diversified communication group, revealed a brand refresh announcement. The rebranding underscores the agency’s dedication to remaining at the forefront of the advertising and media industry. It aims to present the agency as sleek yet impactful, contemporary yet enduring, and dynamic yet approachable.
The revamped identity encapsulates the company’s essence in a visual language that communicates volumes about the agency’s trajectory. At the core of the rebranding is the logo, characterized by a sleek, geometric design representing precision, creativity, and forward-thinking. Its bold lines and typography reflect the agency’s commitment to innovative ideas and transformative solutions. It serves as a bold declaration of the agency’s vision for the future.
Beyond just a logo, the brand identity encompasses a comprehensive set of guidelines dictating how the agency presents itself to the world. From color palette to typography, brand pattern to tone of voice, each element has been meticulously curated to ensure consistency and coherence across all communications.
Madison World has been instrumental in helping clients address their marketing challenges to achieve sustainable profits. With expertise spanning media (digital, TV, print, radio, cinema, outdoor, and activation), PR, creativity, and sports, it has facilitated brands in realizing their objectives.
Says Lara Balsara Vajifdar, executive director, Madison World, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years while retaining some of our core values.”
Notable clients include Godrej, Titan, Asian Paints, Marico, Pidilite, Blue Star, McDonald’s, TVS, P&G, Tata Motors, Jubilant FoodWorks, Crompton, Big Basket, and many others. Across its units, the agency boasts a clientele of nearly 500 clients and a workforce of 1,300 employees, with 650 dedicated to digital initiatives.
