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Maharashtra Tourism and Things2do to launch ‘The Mumbai Festival’

One of India's largest hyperlocal communities, Things2do runs the popular social platform called Things2doinMumbai that reaches more than 10 million customers...

Coca-Cola reviewing global creative and media plan

Coca-Cola, reports suggest, plans to carry out a complete redesign of the beverage giant’s media and creative plan to realign the...

Havas Media bags integrated media duties for Domino’s Pizza

The business will be handled by the agency’s Gurgaon office led by Uday Mohan, Managing Partner North and West. Jubilant FoodWorks Limited,...

Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe...

RADIO MIRCHI UNVEILS NEW BRAND IDENTITY

Nineteen years after carving a niche in the FM radio space, Radio Mirchi has revealed its new brand identity with a...

STAR & DISNEY INDIA PRESENT SUITE OF ADVANCED ADVERTISING SOLUTIONS

Star & Disney India have announced the launch of Sirius, described as an “end-to-end suite of advanced advertising solutions for marketers, media...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Facebook, Sony partner to bring VOD content from India’s Aussie tour

Cricket fans will be able to access and view match highlights, in-play moments, and more from...

Gozoop wins digital mandate for Taj Hotels

Gozoop, an award-winning integrated marketing agency, has won the digital mandate for Taj Hotels for the third year...

BRAND LOYALTY NO LONGER KOSHER?

A study by consulting agency Ernst & Young (EY) on the impact of Covid on homemakers...

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