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Sparx riding the T 20 wave

Sparx, a popular youth-centric brand, depicting the demography’s style quotient and contemporariness and offering a wide...

#DeliciouslyEverywhere

Conceptualised by Wunderman Thompson, #DeliciouslyEverywhere will be first ever campaign for the Rebel Foods-owned dessert brand ‘Sweet Truth’. Rebels currently owns...

Havas wins creative and media mandate for JBL and Harman Kardon

Audio major HARMAN, a wholly-owned subsidiary of Samsung Electronics Company, has awarded its integrated creative and...

SONY PICTURES NETWORK INDIA TURNS 25

N. P. Singh, MD & CEO, SPN. As Sony Pictures Networks India’s (SPN) enters its silver jubilee...

McCann Worldgroup designs IPL campaign for Expo 2020 Dubai

McCann, which won the creative and strategic mandate for Expo 2020 in the Indian region, has designed a high-octave campaign that...

IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX

The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social...

‘CARRYMINATI’ IS ARCTIC FOX BRAND AMBASSADOR

Lifestyle brand Arctic Fox has appointed Asia’s top YouTube content creator ‘CarryMinati’ aka Ajey Nagar as...

PEPSICO INDIA LAUNCHES #WHYWASTE

In association with United Way Delhi, the global food and beverages major has launched an upcycling campaign in line with the...

GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

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GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

SPB: THAT ETERNAL VOICE

His was the voice of eternal youth. From the time he struck a chord in the national musical consciousness with the...

WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

At the prestigious Cannes Lions 2019 that begins today and concludes on 21 June, Indian creative agencies have secured as many as seven shortlists...