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Australia’s favourite ads struggle with brand attribution, new TRA study reveals
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attribution remains a critical challenge, according to new national...
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals the...
Bench Media bolsters leadership lineup and announces raft of new hires
Following a slew of new business wins, independent full-service media agency Bench Media has announced two promotions to its senior leadership team plus 3...
Klook Unveils ‘Joy Dispenser’ Campaign to Encourage Travelers to Discover Their Best Selves
What if your next personal breakthrough came from the scent of Mouse Deer Farts? That’s the unexpected question Klook asks in its latest campaign....
Winners Announced for NYFA’s First-Ever AI-Powered Advertising Competition
The New York Festivals Advertising Awards (NYFA) has revealed the winners of its debut NYFAi competition—a global initiative launched in collaboration with Lightricks’ LTX...
Fenesta Tackles Monsoon Troubles with Humorous New Ad in ‘Fine, Finer, Fenesta’ Campaign
It’s that time of year again—umbrellas become essentials, wet footprints mark every surface, and mysterious puddles pop up in unexpected corners of the house....
LG Unveils ‘Radio Optimism’ Campaign to Share the Spirit of “Life’s Good” Through Music
In a bid to foster deeper human connections through the power of shared musical experiences, LG has launched its latest brand campaign, “Radio Optimism.”...
Oakley Launches ‘Artifacts from the Future’ Campaign Featuring Shubman Gill
Oakley has unveiled its latest campaign, ‘Artifacts from the Future,’ starring India’s Test cricket captain Shubman Gill. The campaign marks the debut of Oakley’s...
15 APAC Creatives Join Jury for The One Club’s Young Guns 23 Competition
The One Club for Creativity has unveiled the distinguished panel of over 100 creative professionals from across the globe who will serve as jurors...
Ogilvy Network ANZ CEO Sally Kissane Announces Her Decision to Step Down
Sally Kissane, CEO of Ogilvy Network ANZ, has officially announced her decision to step down from the role, bringing to a close a remarkable...
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