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News18 Lokmat announces its dominance over ABP Majha in a print campaign
News18 Lokmat has launched a print ad campaign to showcase its dominance in the Marathi news segment. The page one ad campaign launched in...
On World Senior Citizens Day, actor Poonam Dhillon and Columbia Pacific Communities encourage senior...
Columbia Pacific Communities (CPC), India's largest and most preferred operator of senior living communities, is set to mark this year's World Senior Citizens Day...
PayU Reveals The Invisible Thread Of Unity That Brings People Together In Their Latest...
PayU, one of the leading payment and business solutions companies, has launched an enthralling Independence Day campaign #FreedomOfPayment that resonates with the essence of...
Rajat Mukherjee joins Concept Communications India Ltd. as National Creative Director
Concept Communications India Ltd. has reinforced its creative arm with the appointment of Rajat Mukherjee as the National Creative Director. Prior to joining Concept...
Vinod Cookware Named Official Gifting Partner for Zee Marathi’s ‘Maharashtrachi Kitchen Queen’
Vinod Cookware has announced its partnership with Zee Marathi’s highly anticipated cooking reality show, 'Maharashtrachi Kitchen Queen'. As the cooking show’s official gifting partner,...
Ebco’s new campaign by Infectious Advertising highlights the ‘life changing’ impact of great furniture
Infectious Advertising, a leading Mumbai-based independent agency, has conceptualised and created the latest campaign for Ebco’s Furniture Fittings. The basic premise is that great...
SG Alpine Warriors names Buffalo Soldiers as lead agency for Global Chess League
Buffalo Soldiers, a new-age advertising agency, has been appointed by SG Alpine Warriors, a team participating in the inaugural edition of the Global Chess...
White Rivers Media Launches Capital Z, a One-of-its kind Gen Z Research Lab for...
WRM’s 'Capital Z' is a research-based service lab to help build brand intelligence by structured decoding of Gen Z’s social and commercial sensibilities. White...
‘What exactly is sonic branding and why is it important for brands to have...
What is sonic branding?
In its truest sense, sonic branding is an audio expression of a brand. Just as brands look, feel, talk and appear in a...
Schbang and Masoom Minawala launch talent management vertical ‘MMaximize’
Schbang, the creative, media and technology transformation company, has launched a joint venture with global influencer Masoom Minawala called MMaximize. According to the agency,...
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