MakeMyTrip, India’s leading online travel company, has debuted two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films serve to illustrate the ease and convenience of booking international flights and hotels through MakeMyTrip, appealing to both novice and seasoned travelers.
Booking international travel involves numerous considerations, often leading to decision fatigue or uncertainty among travelers. Whether it’s someone’s first venture abroad or a regular occurrence, MakeMyTrip aims to simplify the entire process, offering a seamless and cost-effective solution. The platform showcases its extensive benefits, including access to over 15 million hotels worldwide, a special option providing a 100% refund on flight cancellations for a fraction of the flight cost, and round-the-clock instant support. The two brand films creatively depict these advantages through unlikely scenarios, effectively communicating the message.
Raj Rishi Singh, CMO & chief business officer – corporate, MakeMyTrip said, ”We at MakeMyTrip believe in making the world more accessible, one trip at a time. In the past few months, we have introduced a suite of tools, features and benefits, some of them industry-firsts, designed for every international traveler, be it a first-timer or a seasoned globetrotter. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.”
The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their “first-time”. As film unfolds, viewers find out that the ‘first-time’ in question is in fact their first time travelling internationally. As a solution, they turn to MakeMyTrip for their flight and hotel bookings, both taking on the planning/research responsibility equally and with great enthusiasm.
In the second film, viewers are drawn into the middle of a suspenseful scene – where Ranveer Singh, playing an international spy/agent, unearths the location of a most wanted person. When Alia Bhatt, his commanding officer, discloses that the mission is in London, Ranveer, with his humorous style, argues that the criminal should be let go as ‘he isn’t bad at heart’ to save himself an international trip. Alia’s character senses his apprehensions and introduces him to the MakeMyTrip international booking experience, highlighting its ease and tension-free experience.
This campaign was conceptualised by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Tanmay Bhatt, Puneet Chadha and Deep Joshi.
