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WPP’s VMLY&R announces exclusive tie up with e-Commerce leader, Shopmatic
Global brand and customer experience agency, VMLY&R, today announced an exclusive partnership with leading e-commerce platform, Shopmatic. The agreement involves the creation of a...
Chimp&z Inc Wins Digital Mandate for Hashtag Poker & Poker Sports League
A full-service digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc has won the digital mandate for India’s first video poker...
L&K Saatchi & Saatchi wins Audi India’s retail communications mandate
L&K Saatchi & Saatchi has won the retail communications mandate of the German luxury automobile brand, Audi India. As per the terms of the...
Infidigit wins SEO and ASO mandate for fintech startup Finnable
Infidigit, one of India’s organic marketing & SEO specialist companies, announced that it has bagged the digital mandate for Bengaluru-based fintech startup Finnable, which...
AKQA Media becomes part of the Essence network
AKQA Media will join GroupM as part of Essence. The combined agency will operate as Essence with 250 people across three offices in Brisbane, Melbourne...
Foundation retains media as Omnicom bags global remit for Mercedes-Benz
Following the competitive milti-agency pitch, Omnicom Media Group agency, Foundation has defended its Mercedes-Benz media account in Australia, while Omnicom beat out Publicis Groupe...
News in a nutshell
dentsuMB wins mainline advertising mandate for TVS Raider
dentsuMB has bagged the mainline advertising mandate for TVS Raider. As per the mandate, the agency will handle the strategic planning...
PepsiCo, Beyond Meat venture to launch plant-based snacks by 2022
PepsiCo’s joint venture with Beyond Meat is aiming to release new plant-based snacks and drinks by early next year, according to Pepsi Chief Executive...
BerryMuch selects Shift Group as its new integrated agency of record in Sri Lanka
After a strong multi-agency pitch, BerryMuch which is functioning under the umbrella of Elpitiya Plantations PLC has named Shift Group as its new integrated...
News in brief
upGrad collaborates with Star Sports and Disney+ Hotstar for VIVO IPL 2021
EdTech firm upGrad has partnered Star Sports and Disney+ Hotstar for Phase 2...
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