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Saturday, September 23, 2023

Breaking Campaigns

Yeo’s says ‘Refresh What Matters’ in its latest campaign

Singapore’s iconic heritage brand, Yeo Hiap Seng, (Yeo’s) has launched an integrated brand campaign, with a new brand platform “Refresh What Matters” that features...

McDonald’s surprises people with ‘The Kartik Aaryan Meal’

McDonald’s India (North and East) has launched a television commercial featuring its brand ambassador Kartik Aaryan, to launch his favourite McDonald’s meal branded as...

Johnnie Walker unveils women’s sports initiative

Diageo-owned Johnnie Walker has teamed up with Ted Lasso actress Hannah Waddingham to ‘rally the nation’ to watch women’s sports this summer. Ahead of the Women’s...

Nike’s Fun Ad Celebrates the Greats in Women’s World Cup

Nike and creative agency Wieden+Kennedy for an epic campaign film that Nike describes as “A slippery banana peel. A 24-year nap. And a fever...

Lee Jeans rolls out #TheRealDenim Campaign in India

Denim brand, Lee Jeans, collaborated with integrated marketing agency CupShup to launch #TheRealDenim campaign to spotlight the inauguration of its flagship store on Bangalore’s...

New York rolls out Anti-Littering Campaign, ‘If You Litter, You’re Garbage’

New York’s Department of Sanitation (DSNY) is launching its first major anti-littering campaign in 15 years – and it is pulling no punches. “It’s...

Kotex and Ogilvy India rolls out #PeriodOfChange campaign

Seven March 2023 as India witnesses a robust development and growth making it a prominent emerging market on the world stage, menstrual awareness and...

The Bombay Times Releases Touching Film for ‘Out & Proud @Work’ Campaign

The Bombay Times has collaborated with Pride Circle and FCB India to launch the ‘Out & Proud @Work’ campaign, aimed at fostering inclusivity and diversity in...

Lets together ‘Fix the bAIs’, says MullenLowe MENA

With the aim of promoting equality and celebrate the achievements of women in every arena, MullenLowe MENA has launched a new program which attempts...

“Choose Your Own Activ” on Women’s Day and every day, says Piramal i-woman

Executed by White Rivers Media, the campaign celebrates women’s bodies andencourages them to choose their own activ(ity) during their periods with i-activmenstrual cup. This year,...

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