REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN

The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

ADVERTISING’S FIRST PRESIDENTIAL POSTER BOY

Today is America’s first President George Washington’s birthday. Born on 22 February 1732, Washington was a legendary political leader, general, statesman, and...

DE-DEMONIZING CORONAVIRUS

Three recent campaigns are taking on the many fears, sensationalisms, fake news, and cultural stigma that have gripped people’s notions surrounding...

Nykaa and acid-attack survivor Laxmi Agarwal seek to redefine #WhatMakesYouBeautiful

What makes you beautiful? Is it your face, your features, your figure? Or is there more to beauty than meets the...

TRAI drops cap on MRP of individual channels

The Telecom Regulatory Authority of India (TRAI) has modified its tariff order for the broadcasting and cable services sector implemented on...

Get, set, start up!

The very mention of Kerala conjures up images of meandering, placid backwaters, verdant countryside, misty hills, fantastic beaches, and a smorgasbord...
1. OPENING SHOT

DESIGN IS ALL

The recently concluded Kochi Design Week (KDW), held at Bolgatty Island in Cochin from Dec 12–14, sought to celebrate the idea...

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