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Monday, October 25, 2021

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WPP and TikTok to explore creative opportunities

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To help enable WPP agencies and clients to embrace the “culture-shaping impact” and the reach of TikTok, the short-form mobile video platform, WPP and...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

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Traditional media have had their worst year on record in recent memory, driven by sharp and substantial cuts in automotive, retail, travel, and transport...

TO COVID WARRIORS WITH LOVE

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Conceptualised by Bangalore-based People Design and Communications, iD Fresh Food’s newest campaign pays tribute to the “dedication, commitment, and courage” of the country’s Covid-19 heroes....

WONDRLAB: THE NEWEST X FORCE

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Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab, encompassing three key verticals – Content, Experience, and...

INDIA FASTEST-GROWING OTT MARKET: PwC REPORT

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PwC’s Global Entertainment & Media Outlook: 2020-2024 report says the OTT market in India has grown at 28.6 percent CAGR on the back of...

‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX

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The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social networking giant says it is “distorted and has...

GIVE US RED

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Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops swatches, has unveiled...

REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN

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The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype of what it...

CONSUMER FASTER THAN BRANDS

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There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...

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Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about how they embarked...

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