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WPP and TikTok to explore creative opportunities
To help enable WPP agencies and clients to embrace the “culture-shaping impact” and the reach of TikTok, the short-form mobile video platform, WPP and...
COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION
Traditional media have had their worst year on record in recent memory, driven by sharp and substantial cuts in automotive, retail, travel, and transport...
TO COVID WARRIORS WITH LOVE
Conceptualised by Bangalore-based People Design and Communications, iD Fresh Food’s newest campaign pays tribute to the “dedication, commitment, and courage” of the country’s Covid-19 heroes....
WONDRLAB: THE NEWEST X FORCE
Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab, encompassing three key verticals – Content, Experience, and...
INDIA FASTEST-GROWING OTT MARKET: PwC REPORT
PwC’s Global Entertainment & Media Outlook: 2020-2024 report says the OTT market in India has grown at 28.6 percent CAGR on the back of...
‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX
The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social networking giant says it is “distorted and has...
GIVE US RED
Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops swatches, has unveiled...
REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN
The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype of what it...
CONSUMER FASTER THAN BRANDS
There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...
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