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TAPPING INTO THE CONSUMER’S LIFE
You know, you can if you know at the end of day a client deserves the advertising he gets and a more mature client...
YOU’RE THE ONLY ONE…
Or are you? How do you know that you are the one, that special one among a thousand others who, given other things are...
SAYING IT STRAIGHT AND SAYING IT GREAT
There is a saying that goes ‘say it straight’ and then ‘say it great’. So first you have to figure out what is the...
THE MOTHER OF ALL TONGUES
Close to 70 years ago — 21 February 1952 to be precise — Pakistani police opened fire on students of Dhaka University in the...
How News Channels Trip GECs on TRPs
As the world’s largest festival of democracy winds down by dusk today, Indian television news channels are riding a wave of euphoria of record...
Apple ventures into a series of new services to provide to their customers
For the last decade or so, Apple has been at the forefront of technology development and innovations. With their series of iPhones that has...
TV Channels packing technological heft to election coverage
By CB Bureau
Tomorrow, the 23rd of May 2019 is watershed day in the country’s electoral and political history.
As Prime Minister Narendra Modi of the...
Suraja Kishore new CEO of BBDO India
BBDO India today announced the appointment of Suraja Kishore as its CEO. Suraja Kishore was until recently EVP & General Manager at McCann Mumbai,...
Vodafone and Idea have merged to become India’s largest Telecom service provider, Vodafone Idea...
Two of India's largest telecom service providers, Vodafone India of the the Vodafone group and Idea, a subsidiary of the Aditya Birla Group have...
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