APPLE CELEBRATES WOMEN

Come International Women's Day this Sunday (March 8), Apple will be paying tribute to women by releasing a new "Behind the Mac" commercial that will...

‘BE A LADY THEY SAID’

Twenty million views and counting. That was the number of views that the fashion film, where Cynthia Nixon, the former Sex and...

Over a cup of tea, Brooke Bond calls for transgender inclusiveness

In its latest digital campaign, part of its series called 'Swad Apnepan Ka', Brooke Bond Red Label once again takes a...

AMBASSADORS ON WHEELS

Harley-Davidson India has launched a creative digital campaign on social media titled #FreedomStoriesIndia that distils the journeys...

WHY THE MARGIN MATTERS

Cheil India has launched an initiative called #ReduceTheMargin, through which it seeks to cut back on paper wastage. Targeting the nearly 1.2...

#KEEP-GIRLS-IN-SCHOOL

Whisper’s latest campaign seeks to widen and deepen awareness about menstrual hygiene and ensure girls, especially those in rural areas, do...

VIRAL: REBELLION IN HELL

Consider this: When you are buying your next piece of bottled water you are joining the ranks of one million others...

COME HOME TO LOVE

In keeping with the times, Mahindra Lifespaces, the real-estate and infrastructure development arm of the Mahindra Group, has launched a campaign...

SOCIAL MESSAGING: TATA TRUSTS TOPS THE CHARTS

In the week under review, Tata Trusts, the clutch of philanthropic  and community development bodies of the Tata Group dating back to...

DE-DEMONIZING CORONAVIRUS

Three recent campaigns are taking on the many fears, sensationalisms, fake news, and cultural stigma that have gripped people’s notions surrounding...

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WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

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