THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

YOUTUBE EARNS OVER 300 BILLION VIEWS IN Q1 2020

A report by Mindshare India and Vidooly that determines the quantum and impact of online content consumption trends over the first...

WRITING OFF IS EASY, REWRITING ISN’T

The near-complete lockdown ironically, but not surprisingly, has had extraordinary results: For Planet Earth seems to have experienced an amazing revival...

CANNES LIONS LAUNCHES DIGITAL EDUCATION

The Festival of Creativity is curating a live digital platform called ‘Lions Live’, a digital education, inspiration, and networking experience that...

AN APPLE DURING THE PANDEMIC

The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of...

THE REAL VIRTUAL

This is the story of our times. About how a virus could redraw, reorder, and rewrite our lives so irrevocably. So...

SHUT YOUR DOORS

To further reinforce the importance of staying indoors during the national lockdown, Tata Pravesh, a brand of steel doors from Tata...

THE #FAMILY MOVIE

Indian superstars come together, but away from each other at their own homes, and put together a made-at-home movie to encourage...

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WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

At the prestigious Cannes Lions 2019 that begins today and concludes on 21 June, Indian creative agencies have secured as many as seven shortlists...