Loving winter all over again

Parachute Advansed Hot Oil has launched what it calls the #DearWinter campaign, seeking to inspire women to “love winter again”. Conceptualised...

FACEBOOK INDIA FY20 REVENUE CLIMBS 43%

The Indian operations of social-media giant Facebook recorded a revenue surge of 43% year on year to about Rs. 1,277.3 crore...

Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe...

STAR & DISNEY INDIA PRESENT SUITE OF ADVANCED ADVERTISING SOLUTIONS

Star & Disney India have announced the launch of Sirius, described as an “end-to-end suite of advanced advertising solutions for marketers, media...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

YAAP wins social media and content strategy mandate for Mobile Premier League

Indian mobile e-Sport platform, Mobile Premier League, has named YAAP, a new-age specialised digital content company,...

Ferns & Petals launches digital content company and production house

Gifting portal Ferns and Petals has stepped into the digital video content segment with the launch...

INDIA FASTEST-GROWING OTT MARKET: PwC REPORT

PwC’s Global Entertainment & Media Outlook: 2020-2024 report says the OTT market in India has grown...

Lupin launches #BeSafeWithLupisafe

With a gradual sense of normalcy returning to public life and with more people resuming work,...

WUNDERMAN THOMPSON CONSOLIDATES EXIDE PORTFOLIO

The agency, along with group company Mirum India, has won the creative and digital duties for...

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