Hero Motosports brings home Rally Life

In collaboration with 22feet Tribal Worldwide, Hero Motosports a division of Hero MotoCorp, has launched the ‘Rally Life Navigator’ platform for...

‘Celebrate Silent Diwali’

Tata Motors, India’s biggest automotive brand, has unveiled an ad film highlighting the importance of sustainability and help create awareness surrounding...

Gozoop wins digital mandate for Taj Hotels

Gozoop, an award-winning integrated marketing agency, has won the digital mandate for Taj Hotels for the third year...

BRAND LOYALTY NO LONGER KOSHER?

A study by consulting agency Ernst & Young (EY) on the impact of Covid on homemakers...

TO COVID WARRIORS WITH LOVE

CEO and Co-Founder, iD Fresh Food. Conceptualised by Bangalore-based People Design and Communications, iD Fresh Food’s newest...

WONDRLAB: THE NEWEST X FORCE

Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab,...

New Mandates in Brief

Bright Brain wins digital mandate for Tea Culture of the World After a...

IT IS ABOUT SOLVE, NOT SELL: RAJIV MENON [PART-I]

THE FACT is the commercials were not too many because many brands wouldn’t produce or would...

McCann Worldgroup designs IPL campaign for Expo 2020 Dubai

McCann, which won the creative and strategic mandate for Expo 2020 in the Indian region, has designed a high-octave campaign that...

GIVE US RED

Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops...

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