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Campaigns
MARLEY SPOON REIMAGINES MEALTIME FOR MODERN AUSTRALIA
Marley Spoon unveils its new brand campaign, “Meals, reimagined for real life,” in Australia, marking the debut of its refreshed identity. Developed with TBWA...
NEROLAC’S “WOW WHITE” CAMPAIGN, CRAFTED WITH REDIFFUSION, REDEFINES THE WHITEST SHADE IN PAINT ADVERTISING
Nerolac’s “WOW White” out-of-home campaign, created in partnership with Rediffusion Brand Solutions, has earned a feature on Ads of the World. With a playful...
NYF Advertising Awards Launch 2026 Season with Satirical ‘No BS’ Campaign from Grey New...
The New York Festivals Advertising Awards has opened entries for 2026 with a bold new anti-hype campaign from Grey New York. Featuring fictional “fixer”...
WINE PARIS 2026 POISED TO SHAPE THE NEXT WAVE OF GLOBAL WINE & SPIRITS...
Wine Paris 2026 will gather over 4,600 exhibitors from 50 producing countries and thousands of buyers, importers and retailers in Paris from February 10–12....
CARLSBERG USHERS IN YEAR OF THE HORSE WITH FESTIVE PACKAGING AND PROSPERITY-LED CAMPAIGN
Carlsberg Group Malaysia is celebrating the Year of the Horse with a Chinese New Year campaign featuring limited-edition lacquer-inspired packaging, experiential on-ground events, and a broad...
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than rivals....
DESIGNING WITH INTENT: WHY HUMAN-CENTRED THINKING IS THE NEW BRAND ADVANTAGE
As brands navigate rapid change and rising consumer expectations, design thinking is emerging as a powerful differentiator. Rooted in empathy and experimentation, it helps...
BRICKS OF REALITY: HOW INDIA’S YOUNG GENERATION IS REDEFINING THE IDEA OF HOME
India’s younger generation is redefining the idea of home by prioritising simplicity, affordability, and flexibility over size, grandeur, and legacy. Millennials and Gen Z...
INDIA’S CREATIVE ECONOMY: HOW DIGITAL PLATFORMS, ART, FASHION AND YOUTH ARE SHAPING A $1-TRILLION...
India’s creative economy is undergoing a powerful transformation, driven by digital platforms, thriving art and craft traditions, fashion innovation and youth participation. With creators...
TOYOTA HILUX’S CANINE CAMPAIGN CAPTIVATES AUSTRALIA
Toyota Australia and Saatchi & Saatchi launch a heartwarming campaign featuring dogs abandoning their owners for the new HiLux, showcasing the vehicle's loyalty and...
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