REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN

The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype...

SPB: THAT ETERNAL VOICE

His was the voice of eternal youth. From the time he struck a chord in the national musical consciousness with the...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED

A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform...

WE SHALL WIN, BUT STAY HOME

DISCLAIMER: Issued in public interest, this is a creative spot based on that inspirational box-office scene from Chak De India! where...

AN APPLE DURING THE PANDEMIC

The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of...

UNTIL THEN… STAY HOME. BE SAFE. AND LOOK TO THE FUTURE

In a letter to the public, Air Asia founder Tony Fernandes talks about his journey with one of the world’s cheapest...

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GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

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