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Sunday, June 4, 2023


7UP strengthens brand positioning with Anirudh’s musical anthem

7UP has teamed up with Anirudh Ravichander for a Tamil musical anthem, strengthening its new brand positioning ‘Super Duper Refresher’. In the opening scene,...

Swiggy Dineout unfolds 7th edition of Great Indian Restaurant Festival

Swiggy has announced Dineout’s flagship Great Indian Restaurant Festival (GIRF) for the first time on their app via Swiggy Dineout with the launch of...

Cadbury Dairy Milk partners Ogilvy India to launch its latest campaign, #CheerForAllSports

With cricket mania in India reaching new heights and with more matches coming up in the next couple of months, Cadbury Dairy Milk has...

Golden Day For India: Indian film ‘The Elephant Whisperers’ wins Academy Award for Best...

Kartiki Gonsalves and Guneet Monga’s Netflix documentary short, The Elephant Whisperers, has won the Oscar for Best Documentary Short category at the 95th Academy Awards....

Cadbury Fuse highlights the Cadburylicious goodness of Fuse in its latest campaign

Mondelez India’s brand, Cadbury Fuse, has partnered with Ogilvy India to launch this new marketing campaign, “ConFuseing Controllers.” With this campaign, the brand aims...

Publicis Foundation launches ‘Working with Cancer’ initiative under ‘Work/Life’ campaign

Publicis Foundation has launched the first cross-industry coalition ‘Working with Cancer’ to erase the stigma of cancer in the workplace, supported by leading cancer...

Coca-Cola unveils World’s First Drinkable Advertising Campaign

Coca Cola says, “next time you’re thirsty drink an ad!” Coca Cola and Ogilvy & Mather created entire advertising campaign called “You Don’t Know Zero ‘Til...

Nexus Malls unfolds festive ad film starring Amitabh Bachchan

Nexus Malls recently announced Amitabh Bachchan as their Happyness Ambassador. The shopping mall launched a digital ad film where Bachchan is seen helping choose a...

Tinder’s latest campaign ‘You Up’ celebrates dating as people want it to be

Tinder, the dating app, has released its latest brand campaign ‘You Up’, which celebrates the endless possibilities of moments and experiences on Tinder. It...

Indian women’s team wins FIH Nations Cup, promoted to 2023-24 Pro League

Indian women’s hockey team beat Spain 1-0 to win the inaugural FIH Nations Cup in Valencia on Saturday. The result also means that Janneke...

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