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Monday, October 25, 2021

Interviews

TAPPING INTO THE CONSUMER’S LIFE

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You know, you can if you know at the end of day a client deserves the advertising he gets and a more mature client...

‘ONE BRAND, MANY STORIES’

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It is possible that an idea is truly big only if you can tell that story across any media vehicle. So what is a...

SAYING IT STRAIGHT AND SAYING IT GREAT

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There is a saying that goes ‘say it straight’ and then ‘say it great’. So first you have to figure out what is the...

THE BOY WHO PLAYS WITH SUNSETS

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MEHNAZ NOOR He is all of 20. Krutik Bharat Thakur is the quintessential small-town boy, who always dreamt of being an architect, but is now...

‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

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From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...

‘AGENCIES ARE PROBLEM SOLVERS’

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The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business ideas and not...

NEED, NOT WANT, IS OF THE ESSENCE

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So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take before we can...

CONSUMER FASTER THAN BRANDS

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There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...

THAT VITAL VITAMIN

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Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...

FOR A HYBRID AND NIMBLE FUTURE

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We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...

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