THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

CARING IS OF THE ESSENCE

Poet and writer KAUSHIK CHAKRABORTY is Director, Strategy & Planning, THE SAUCE Brand Communications, a full-service contemporary ad agency. A graduate...

THE BIRTH OF A SALESMAN

People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...

COMMUNICATION CENTRAL

SUBHASH KAMATH is CEO and Managing Partner of BBH India. Beyond that corporate descriptor lies a deep thinker and one of...

TAPPING DEEP ROOTS

Santosh Padhi or ‘Paddy’ as he is popularly known in the industry is Chief Creative Officer & Co-Founder of Taproot, that...

SOUL MUSIC

Three men, but two continents apart. But brought together by the ruling scourge of our times, the deadly Corona pandemic, to...

AUTHENTICITY = WAY FORWARD

LAEEQ ALI wears various hats. For he is Founder-Director of Origami, a Bangalore-based coffee-serving full-service advertising agency, is President of Ad...

THE SHAPE OF THINGS

ASHISH BHASIN is not new to tectonic turbulence. Bhasin, who is a globally recognized media veteran of over three decades, is...

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