THE BOY WHO PLAYS WITH SUNSETS
MEHNAZ NOOR
He is all of 20. Krutik Bharat Thakur is the quintessential small-town boy, who always dreamt...
‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’
From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to...
‘AGENCIES ARE PROBLEM SOLVERS’
The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...
NEED, NOT WANT, IS OF THE ESSENCE
So there is this balancing act that most consumers are faced with — what is okay, what steps do we take...
CONSUMER FASTER THAN BRANDS
There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...
THAT VITAL VITAMIN
Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...
FOR A HYBRID AND NIMBLE FUTURE
We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...
CARING IS OF THE ESSENCE
Poet and writer KAUSHIK CHAKRABORTY is Director, Strategy & Planning, THE SAUCE Brand Communications, a full-service contemporary ad agency. A graduate...
THE BIRTH OF A SALESMAN
People make a living… I help make lives,” says Achal Rangaswamy, a former President, Marketing, Bell Ceramics Ltd, and Strategic Business...
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