PEPSICO INDIA LAUNCHES #WHYWASTE

In association with United Way Delhi, the global food and beverages major has launched an upcycling campaign in line with the...

GIVE US RED

Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops...

REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN

The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype...

DENTSU DROP ‘AEGIS’

Global advertising conglomerate Dentsu Group Inc has announced that its international business ‘Dentsu Aegis Network’ will now function under its own...

‘AGENCIES ARE PROBLEM SOLVERS’

The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

AUTHENTICITY = WAY FORWARD

LAEEQ ALI wears various hats. For he is Founder-Director of Origami, a Bangalore-based coffee-serving full-service advertising agency, is President of Ad...

AN APPLE DURING THE PANDEMIC

The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of...

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