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How do celebrity endorsements help start-up brands?- Piali Dasgupta
-Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities
"Shah Rukh Khan for Byju’s, MS Dhoni for Unacademy, Deepika Padukone for Epigamia, Hardik Pandya,...
Ferns N Petals revamps its logo
Ferns N Petals has unveiled its new logo.
“The company’s professional profile has grown and evolved over the last 27 years and the new identity...
Bella Vita Organic ropes Milind Soman as brand ambassador
Milind Soman has been announced as the brand ambassador for Bella Vita Organic (BVO), a new-age Ayurveda skincare brand. Soman, a fitness enthusiast has...
Brands celebrating Eid-Ul-Fitr
The festival of Eid-Ul-Fitr is celebrated by Muslims all around the world to mark the end of a month-long fast observed from sunrise to...
Myntra to celebrate brands with a one-of-a-kind Brand Fest; Enabling brands to significantly amplify...
Myntra announces the launch of a one-of-a-kind Brand Festival, enabling marquee brands on the platform a chance to showcase their offering and latest collection...
Italian denim marquee, FREESOUL enters India with Myntra to indulge fashion-forward men in the...
Myntra announces the launch of FREESOUL, a contemporary fashion brand hailing from the historic Vicenza region of Northern Italy, known for exquisitely crafted apparel...
Actors Kiara and Samantha say ‘Go for It’ to India’s Gen Z and Millennials...
Myntra announces the launch of its latest brand campaign featuring fashion icons, Kiara Advani and Samantha Ruth Prabhu, in two stylish ad-films titled ‘Go for It’ that...
Myntra’s new and inclusive office exudes fashion, technology and sustainability
Myntra has moved into a new, swanky and state-of-the-art premises in Bengaluru, situated on Outer Ring Road at Kadubeesanahalli. Spread across a total area...
Baskin-Robbins rebrands itself, rolls out new logo, packaging, and flavors
Globally recognized, 77-year-old ice cream brand, Baskin-Robbins, has tapped brand agency ChangeUp to modernize its branding with a new logo, packaging, and new flavors.
“Our...
Brands spreading colors around the nation
Holi is one of the most splendid and colorful Indian festivities. It represents the triumph of good over evil, and it is marked as a...
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