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Wednesday, November 6, 2024

Latest News

Diageo Introduces Industry-First FlavorPrintConnect Technology for a Personalized Consumer Experience

Diageo is proud to introduce FlavorPrintConnect — the innovation platform behind the new Single Malt Special Releases 2024 Tasting Experience. The product is an industry first, groundbreaking multi-sensory...

Priyanka Chopra Jonas Leads the Way in a Bold New Chapter for Keep Walking

In celebration of 25 years of the iconic Keep Walking philosophy, Johnnie Walker Refreshing Mixer Non-Alcoholic proudly unveils its latest campaign featuring global powerhouse...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

QIC Celebrates The Joy Bringers This Christmas in New Campaign via Jane Doe Creation

This year, QIC is celebrating those who love Christmas with ‘The Joy Bringers’, spotlighting those whose infectious Christmas joy pulls everyone into the magic of the...

Shashwat Sharma to take over as MD, CEO of Airtel; Vittal named vice-chairman

In a significant leadership transition, Bharti Airtel has announced a strategic restructuring that will see Shashwat Sharma, the current Chief Operating Officer (COO), step into the...

Tata Tea Gold VitaCare’s latest campaign raises awareness about Vitamin D

In honor of World Vitamin D Day, Tata Consumer Products has introduced a campaign through Tata Tea Gold VitaCare to spotlight Vitamin D deficiency and the...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Priyanka Chopra Jonas Leads the Way in a Bold New Chapter for Keep Walking

In celebration of 25 years of the iconic Keep Walking philosophy, Johnnie Walker Refreshing Mixer Non-Alcoholic proudly unveils its latest campaign featuring global powerhouse Priyanka Chopra Jonas. Titled "Can't Stand Still," the campaign captures a fresh spirit of luxury that resonates with India’s forward-thinking changemakers, emphasizing the pursuit of new experiences and personal milestones. https://youtu.be/4--6qeaV8f0?si=YLwHPgMGuUCXBQ2d Reflecting the evolving desires of today’s Indian youth, this new vision of luxury transcends traditional exclusivity. Instead, it embraces bold self-expression, individuality, and a hunger for unique, unapologetically dramatic experiences infused with vibrant energy. As a brand rooted in progress and exploration, Johnnie Walker Refreshing Mixer Non-Alcoholic continues to connect with a new generation of luxury aficionados who live by these dynamic values. Johnnie Walker Refreshing...

Top 5 of the week

Media

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Marketing

Branding

Hardik Pandya Becomes Investor in The Souled Store...

The Souled Store, a popular lifestyle brand, has strengthened its alliance with cricket star Hardik Pandya, who has now...

Roopkala unfolds Stunning Bridal Collection in Campaign via...

Roopkala, the luxury women’s wear brand known for its flagship store in Marine Lines, Mumbai, has unveiled its latest...

Snitch Releases Spoof: ‘Go Goa Gone’ Gets a...

Bengaluru-based fashion brand Snitch has unveiled a new ad film that humorously parodies the iconic Bollywood film Go Goa...