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Piyush Pandey to transition into chief advisor at Ogilvy, Hephzibah Pathak takes over as executive chairperson

September 26, 2023

Ogilvy India has announced appointments in its leadership roles that will take effect from 1 January 2024. The transition will involve a variety of senior...

VMLY&R Malaysia strengthens creative team with senior hires

September 22, 2023

VMLY&R Malaysia has added to its creative firepower with four new strategic senior creative hires the agency announced today, adding that the new appointments...

Mankind Pharma partners SpiceJet, raising brand awareness through plane displays

Branding Creative Brands - September 22, 2023 0

Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President- Marketing, Columbia Pacific Communities

Latest Creative Brands - September 21, 2023 0

News Around the globe

LingoAce, the leading Chinese learning platform for young students, partnered with F5 and Golden LA to promote Chinese learning to the world. They launched a film starring Chinese-American NBA superstar and UNICEF ambassador Jeremy Lin. Jeremy, who encapsulates both Western and Eastern worlds, graduated from Harvard and has long been passionate about charity, and the growth and personal development of the youth.
Created by FCB SHOUT – who was named Spritzer Malaysia’s agency on record in 2021 – the campaign centres around the refreshed design’s “New Look, New Purpose” and kick-starts with a film that showcases the iconic bottle’s transformation and, more importantly, the purpose behind the momentous change.

Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President- Marketing, Columbia Pacific Communities

September 21, 2023

The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with consumers, creating...

Dentsu appoints Clay Schouest as Chief Strategy Officer, Client & Solutions in APAC

September 21, 2023

Dentsu has appointed Clay Schouest as Chief Strategy Officer (CSO), Client & Solutions, APAC. In the newly-created role, Schouest will lead the strategy and vision for...

Blak Labs unveils 60th anniversary campaign for City Developments Limited

September 21, 2023

Singapore independent agency, Blak Labs, was appointed to create a cross-channel campaign to celebrate the 60th anniversary of real estate company, City Developments Limited (CDL). Titled ‘Shaping...

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In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home.

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Piyush Pandey to transition into chief advisor at Ogilvy, Hephzibah Pathak takes over as executive chairperson

September 26, 2023

VMLY&R Malaysia strengthens creative team with senior hires

Creative Brands - September 22, 2023

VMLY&R Malaysia has added to its creative firepower with four new strategic senior creative hires the agency announced today, adding that the new appointments are part of its vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for Brand Experience (BX) and Customer Experience (CX), fuelling the agency’s unrivaled Creative Commerce capabilities for its client partners in Malaysia and across the wider region. Suryadipura Salleh joins VMLY&R Malaysia as Executive Creative Director. In the new role, he will partner with ECDs Phoecus Lee and KC Aui. A former Creative Director at Naga DDB, Salleh brings over 18- years of experience in various creative roles. Rounding out the team of Creative Directors that includes See Yee Chan, Senior CD of Experiential,...