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Sunday, January 16, 2022

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Brand Work For Makar Sankranti, Lohri, & Pongal 2022

Makar Sankranti coincides with Pongal, Lohri, and Bihu. Though the form in which Makar Sankranti is celebrated varies across India, the spirit of the...

Britannia onboards Amit Doshi as Chief Marketing Officer

Britannia Industries Limited (BIL), India’s largest Bakery Foods Company, has announced the appointment of Amit Doshi as Chief Marketing Officer effective 17th January 2022....

News Around the globe

  • The Thai Health Promotion Foundation has partnered with The Leo Burnett Group Thailand to create a provocative “Drink Don’t Drive” awareness campaign.
  • Samsung and Cheil Singapore have partnered in a new campaign for Galaxy Buds2 and Watch4, that invites people to come have their heart rates recorded as they listen to various genres of music.
  • IKEA has launched a new campaign via Leo Burnett Saudi Arabia designed to raise awareness of the importance of early detection of breast cancer by inserting IKEA’s popular ‘Kransborre’ cushion with a lifelike lump.

Australian Footballer Josh Cavallo Signs Global Marketing Deal with Ralph Lauren

Australia’s first openly gay male footballer, Adelaide United defender Josh Cavallo, has signed on with Ralph Lauren for a global deal to launch the brand’s new...

LG Electronics appoints P&G’s Hyoeun Kim as VP Global Marketing Center

After a career spanning 22 years with Procter & Gamble, Hyoeun Kim, most recently Vice President of Olay Greater China, has been appointed Vice President of...

Mediabrands APAC names Harrison Boys Director, Standards & Investment Product

In an attempt to build upon the ongoing program of work invested in the space of media responsibility and sustainability standards for advertisers, which saw the...

Video of the Day

The Thai Health Promotion Foundation has partnered with The Leo Burnett Group Thailand to create a provocative “Drink Don’t Drive” awareness campaign. This latest campaign titled ‘Dad’ illustrates the effects of a drunk driver who has caused pain and loss and tried to atone for his sins. But nothing can make up for what he has done – the feeling of guilt still remains.

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Britannia onboards Amit Doshi as Chief Marketing Officer

Britannia Industries Limited (BIL), India’s largest Bakery Foods Company, has announced the appointment of Amit Doshi as Chief Marketing Officer effective 17th January 2022. He takes over from Vinay Subramanyam who left the Company in December 2021. Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight.  I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last 2 years, and wish him the very best in his endeavors.’’ With over 17 years of experience, Amit has expertise in brand marketing, sales, and...

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Branding

DIZO by realme TechLife Rings in the New...

New year, new products, new campaigns - the party of 2022 seems to have only begun for DIZO, the...

Nouriture ropes Actor Pankaj Tripathi as brand ambassador...

Anmol Feeds Pvt. Ltd. ventured into the livestock feed industry over two decades back and recently launched its products...

Superstar Hrithik Roshan’s HRX pioneers brand-led live shopping...

This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform...