COCA-COLA TURNS QUEUING INTO CELEBRATION AT GANESH UTSAV
Coca-Cola India, with Ogilvy India, transformed waiting in line at Andheri Cha Raja during Ganesh Utsav 2024 into a festive experience. Through its...
DECATHLON’S ENERGETIC RETURN TO ROUTINE
WPP Production Spain has delivered the production and post-production for “Back to school,” a spirited campaign by OgilvyES for Decathlon, produced by LANDIA....
MULLENLOWE SRI LANKA BECOMES BBDO SRI LANKA, OPENING A BIGGER WORLD OF CREATIVE OPPORTUNITY
MullenLowe Sri Lanka has officially become BBDO Sri Lanka, marking a new chapter for the agency while retaining its people, culture, clients and...
KFC AUSTRALIA LAUNCHES ‘PICKLECORE’ WITH A HIGH-FASHION TWIST
KFC Australia has unveiled ‘Picklecore’, a bold new brand campaign via Special, transforming the humble pickle into a cultural phenomenon. Designed to support...
LOS YORK APPOINTS LISA TOWNSEND ZAKROFF AS PARTNER AND CHIEF CLIENT OFFICER
Independent creative agency Los York has appointed Lisa Townsend Zakroff as Partner and Chief Client Officer. With two decades of experience at Mekanism...
CATHERINE KING NAMED AMONG B&T’S BEST OF THE BEST
Leo Australia’s Chief Strategy Officer Catherine King has been recognised as one of B&T’s Best of the Best creative agency strategists. Since joining...
SPOTIFY TURNS CHORES INTO MUSIC MOMENTS IN NEW CAMPAIGN
Spotify India has launched a new campaign featuring eight films in five languages that transform everyday chores into music moments. Highlighting how listeners...
KALKI KOECHLIN CURATES MAX PROJECT NEW
Max Fashion India has unveiled Project New, a festive collection curated by Kalki Koechlin that fuses the age-old artistry of Sanganer block printing...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
RANVEER SINGH JOINS BMW INDIA AS BRAND AMBASSADOR WITH 7 SERIES LAUNCH
BMW India unveiled its new 7 Series range in New Delhi, marking a landmark collaboration with Ranveer Singh as Brand Ambassador. The Ultimate...
DECATHLON’S ENERGETIC RETURN TO ROUTINE
WPP Production Spain has delivered the production and post-production for “Back to school,” a spirited campaign by OgilvyES for Decathlon, produced by LANDIA....
MULLENLOWE SRI LANKA BECOMES BBDO SRI LANKA, OPENING A BIGGER WORLD OF CREATIVE OPPORTUNITY
MullenLowe Sri Lanka has officially become BBDO Sri Lanka, marking a new chapter for the agency while retaining its people, culture, clients and...
KFC AUSTRALIA LAUNCHES ‘PICKLECORE’ WITH A HIGH-FASHION TWIST
KFC Australia has unveiled ‘Picklecore’, a bold new brand campaign via Special, transforming the humble pickle into a cultural phenomenon. Designed to support...
BRAD, SPIKE JONZE AND THE PERFETTO PACK: LOLA’S YEAR OF AMBITION
When Brad Pitt strolls back onto the screen, flanked by his furry, judgemental roommates, it’s not just another celebrity cameo. It’s LOLA Madrid’s...
DURGA WITHIN: RELIANCE TRENDS CELEBRATES FIVE EXPRESSIONS OF WOMANHOOD THIS DURGA PUJA
Reliance TRENDS and Plus One Design bring the spirit of Durga Puja to contemporary fashion with ‘Trends Hopping – 5 Days. 5 Looks’....
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
PORSCHE TESTS CAYENNE ELECTRIC BENEATH WORLD’S LARGEST PLANE
Porsche Cars North America has staged a dramatic test of its upcoming Cayenne Electric SUV, driving the prototype beneath Stratolaunch Roc, the world’s...
JOHNNIE WALKER PARTNERS WITH SABRINA CARPENTER FOR BLACK LABEL LIMITED EDITION
Johnnie Walker has unveiled a new limited-edition Black Label bottle in collaboration with Grammy Award-winning global superstar Sabrina Carpenter. The release marks a...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET
Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...
DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS
Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...
MOOOZ INTRODUCES LITCHI VODKA TO FLAVOURED PORTFOLIO
Adie Broswon Group has launched MOOOZ Litchi, a flavoured vodka combining litchi notes with subtle pear-like nuances and a crisp finish. Available in...
SUNTORY GLOBAL SPIRITS EARNS ACCLAIM ON MOST ADMIRED WHISKIES LIST
Suntory Global Spirits has secured seven places on Drinks International’s Most Admired Whiskies list, with Yamazaki ranked second and Hibiki third. Other acclaimed...
SAMSUNG’S TIM COOK MOMENT GOES VIRAL
Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
PUMA SECURES NIKE VETERAN FOR SPORTS MARKETING LEADERSHIP
PUMA Group has appointed Steve Cecchini, formerly head of Nike’s global football clubs, federations and leagues business, as its new sports marketing chief....
EITI SINGHAL JOINS JAGATJIT INDUSTRIES AS CHIEF MARKETING OFFICER
Jagatjit Industries Limited has appointed Eiti Singhal as Chief Marketing Officer, marking a significant leadership addition to its marketing function. With nearly two...
