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Tuesday , 22 September 2026
Blog

KERALA TRAVEL MART 2026 OPENS IN KOCHI

Kerala Travel Mart 2026, India’s largest tourism trade event, unfolds in Kochi from 24 to 27 September, bringing together global buyers, domestic sellers,...

BASIL HAYDEN VENTURES INTO COGNAC CASK INNOVATION

Basil Hayden has unveiled Cognac Cask Reserve, a limited‑edition bourbon finished in French oak casks that previously held Cognac for 20–25 years. The...

BRAND MANAGEMENT ENTERS THE AI ERA: A NEW CERTIFICATE COURSE FOR THE FUTURE

The Online Certificate Course in Brand Management in the AI Era from Creative Brands Magazine combines traditional brand-management principles with artificial intelligence, data,...

DR. REDDY’S AND TAKEDA FORGE EXCLUSIVE PACT FOR DENGUE VACCINE DISTRIBUTION IN INDIA

Dr. Reddy’s Laboratories has entered into an exclusive agreement with Takeda Pharmaceutical Company Limited to promote and distribute QDENGA, India’s first CDSCO-approved dengue...

Brands

L’ORÉAL SECURES FIFTY-YEAR GUCCI BEAUTY LICENSE WITH KERING

L’Oréal has secured a fifty-year exclusive licence with Kering to create, develop and distribute Gucci fragrances and beauty products worldwide from 1 July...

Latest

TONY MACARONI TO LAUNCH IN INDIA IN 2026 AFTER STRATEGIC FRANCHISE TIE‑UP

Scotland’s Viva Italia Group will bring its Tony Macaroni casual‑dining brand to India in 2026 through a strategic partnership with FranGlobal, the international...

Campaigns

PHILIPS MAKES THE AIRFRYER THE ANSWER WITH SUSHMITA SEN

Philips has launched a new campaign for its Airfryer starring Sushmita Sen. Conceptualised by agency WillBe Done, the work leans on the brand’s...

Brands

MCVITIE’S JOY COCONUT PARFAIT BRINGS SUMMER’S SWEET FAREWELL

McVitie’s has unveiled its limited‑edition Joy Coconut Parfait in Egypt, a dessert‑inspired treat featuring two thin biscuits with a rich, indulgent filling. Launched...

Top 10 of the Week

BreakingTop 10 of the Week

CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS

The Tata Sons board has approved the reappointment of N Chandrasekaran as...

LEADERSHIPTop 10 of the Week

PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT

Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...

BrandsTop 10 of the Week

GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA

Godrej Consumer Products has appointed WPP Media as its global media agency...

LEADERSHIPTop 10 of the Week

FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY

Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...

Top 10 of the Week

LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING

London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...

Leadership AppointmentsTop 10 of the Week

AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM

Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...

LatestTop 10 of the Week

FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH

Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...

AGENCYTop 10 of the Week

IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...

Tech InnovationTop 10 of the Week

SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT

Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...

News Around the Globe

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Latest

VEEGALAND DEVELOPERS MAKES STRONG MARKET DEBUT AS SHARES SURGE 10%

Veegaland Developers made a strong debut on India’s stock exchanges, with shares opening at ₹154 on the NSE, a 10% premium to the...

BASIL HAYDEN VENTURES INTO COGNAC CASK INNOVATION

Basil Hayden has unveiled Cognac Cask Reserve, a limited‑edition bourbon finished in French oak casks that previously held Cognac for 20–25 years. The...

BRAND MANAGEMENT ENTERS THE AI ERA: A NEW CERTIFICATE COURSE FOR THE FUTURE

The Online Certificate Course in Brand Management in the AI Era from Creative Brands Magazine combines traditional brand-management principles with artificial intelligence, data,...

DR. REDDY’S AND TAKEDA FORGE EXCLUSIVE PACT FOR DENGUE VACCINE DISTRIBUTION IN INDIA

Dr. Reddy’s Laboratories has entered into an exclusive agreement with Takeda Pharmaceutical Company Limited to promote and distribute QDENGA, India’s first CDSCO-approved dengue...

Video of the Day

BHIMA GOLD’S ‘RAAS LEELA’ CAMPAIGN SHINES WITH DIVINE STORYTELLING

Bhima Gold – B Krishnan Group has unveiled its new commercial, Raas Leela – An Ode to Divine Love, featuring Pooja Hegde. Crafted...

Top Creative Works

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Advertising

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HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP

Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...

BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS

Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...

STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE

Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...

Branding

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Brands

JOEL GOTT WINES INTRODUCES SAUVY B SPRITZ

Joel Gott Wines has unveiled Sauvy B, a new ready-to-drink canned Sauvignon Blanc spritz infused with electrolytes. The launch taps into spritz culture...

Brands

PROTEIN MEETS SNACKING: PARAG MILK FOODS EXPANDS AVVATAR RANGE

Parag Milk Foods has entered the snacking segment with Avvatar Popped Protein Chips, extending its nutrition portfolio beyond powders, beverages and bars. The...

Brands

JOHNNIE WALKER PARTNERS WITH SABRINA CARPENTER FOR BLACK LABEL LIMITED EDITION

Johnnie Walker has unveiled a new limited-edition Black Label bottle in collaboration with Grammy Award-winning global superstar Sabrina Carpenter. The release marks a...

Brands

IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS

Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...

Brands

BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET

Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...

Brands

DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS

Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...

Marketing

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ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS

Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...

SAMSUNG’S TIM COOK MOMENT GOES VIRAL

Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...

MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING

Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...

PUMA SECURES NIKE VETERAN FOR SPORTS MARKETING LEADERSHIP

PUMA Group has appointed Steve Cecchini, formerly head of Nike’s global football clubs, federations and leagues business, as its new sports marketing chief....