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Virgin Atlantic unveils newest campaign highlighting policy allowing staff to choose uniforms based on their gender identity

Virgin Atlantic has unveiled a new campaign ad highlighting the airline’s new gender identity policy that allows cabin crew, pilots, and ground team to...

Fortune Foods Releases Pet Pujo 2022 Commercial: Harks Back to the Good Old Times of Durga Pujo Celebration

Fortune Foods released its next Durga Pujo campaign in 2022 on the 24th of September ‘22, as part of its yearly ‘Pet Pujo’ series...

News Around the globe

  • LingoAce, the leading Chinese learning platform for young students, partnered with F5 and Golden LA to promote Chinese learning to the world. They launched a film starring Chinese-American NBA superstar and UNICEF ambassador Jeremy Lin. Jeremy, who encapsulates both Western and Eastern worlds, graduated from Harvard and has long been passionate about charity, and the growth and personal development of the youth. 
  • Created by FCB SHOUT – who was named Spritzer Malaysia’s agency on record in 2021 – the campaign centres around the refreshed design’s “New Look, New Purpose” and kick-starts with a film that showcases the iconic bottle’s transformation and, more importantly, the purpose behind the momentous change.

HCLTech launches new brand positioning

HCL Technologies (HCLTech) has launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress that reflects its commitment to clients, its...

Nestlé India unveils ‘Bachchon se badhkar kuch nahi’ campaign for GERBER cereal

Nestlé India has launched the globally renowned brand GERBER® for toddlers with an advertising campaign that highlights its global commitment to nutrition for more than 90 years. https://youtu.be/OzHS4SAZybs “The ad...

Unwanted 21 rolls out multilingual campaign to celebrate World Contraception Day

Unwanted 21, the regular oral contraceptive brand from Mankind Pharma, has launched a multilingual campaign on the occasion of World Contraception Day. The brand has associated...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Fortune Foods Releases Pet Pujo 2022 Commercial: Harks Back to the Good Old Times of Durga Pujo Celebration

Fortune Foods released its next Durga Pujo campaign in 2022 on the 24th of September ‘22, as part of its yearly ‘Pet Pujo’ series that started in 2017. It celebrates the love for food and the essence of the festival through the lens of a person reuniting with their friends and family after two years of being stranded away from home. The campaign, conceptualised by Social Beat, will run from the onset of Pujo till Dashami. Through this series, Fortune seeks to communicate with its audience on relatable grounds as they stir emotion by tastefully displaying the smallest nuances of how Bengalis celebrate Durga Pujo. It intends to not only empathise with Bengalis returning to their homeland but also capture...

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Marketing

Branding

Brand Idea Discovery – An Under Celebrated Brand...

Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s...

Manushi Chhillar is the Face of Estée Lauder...

Estée Lauder India has announced rising Bollywood star and former Miss World, Manushi Chhillar, as the new face of...

Vaani Kapoor is the Brand Ambassador for New...

Lifestyle brand Noise has named actor and youth icon Vaani Kapoor as the face of its upcoming X-Fit series...