THERE’S HOPE IN HARD QUESTIONS
Anthropic’s latest campaign, “There’s Hope in Hard Questions,” created by Mother London, positions its Claude AI assistant as a thoughtful partner in human...
BRITANNIA LITTLE HEARTS INVITES CONSUMERS TO SHARE THE OG HEART
Britannia Little Hearts is celebrating World Emoji Day with an interactive campaign inspired by the Korean Heart gesture. Through AR-enabled print ads, q‑commerce...
ROYAL STAG CROWNED WORLD’S LARGEST WHISKY BRAND
Pernod Ricard India’s Royal Stag has topped IWSR’s global volume rankings, selling 32.6 million cases in 2025 to become the world’s highest-selling whisky...
EMOJI NATION: THE NEW LANGUAGE OF FEELING
World Emoji Day, observed on 17 July, celebrates the extraordinary rise of emojis as a language of emotion. Once playful icons, they now...
NISSAN POSITIONS THE ALL-NEW TEKTON WITH A LEGACY OF ‘UNMISTAKABLE’ SUVS
Nissan has unveiled the launch film for the all-new Tekton, built around the brand's 75-year SUV heritage in India. Featuring Hrithik Roshan, the...
PLAYSTATION AUSTRALIA SPINS A SPECTACULAR SAVE
A superhero launch demanded a supersized idea, and PlayStation Australia delivered just that with a daring stunt to mark the arrival of Marvel’s...
CENTER FRESH MODERNISES ICONIC PLATFORM WITH A TWIST ON OVERTHINKING
Center Fresh has reimagined its legendary “Zubaan Pe Rakhe Lagaam” campaign with “Dimaag Pe Rakhe Lagaam”, shifting focus from controlling speech to managing...
NEUTROGENA CHALLENGES SKINCARE TRENDS WITH ‘BREAK THE RULES’
Neutrogena has launched a new global brand platform, “Break the Rules”, urging consumers to prioritise dermatologist-backed science over viral beauty trends and AI-driven...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
WHITE SQUARE 2026: GLOBAL CREATIVITY REDEFINED
White Square 2026 honoured winners from 1,115 entries across 40 countries, reaffirming...
SENTOSA SETS SAIL WITH DISNEY MAGIC
Sentosa partners with Disney Cruise Line for its largest-ever island-wide transformation, running...
CRAFTING EXCELLENCE AND CULTURAL IMPACT: CANNES LIONS 2026
Cannes Lions 2026 celebrated craft excellence with Grand Prix wins for Google’s...
META INVESTS ₹8,550 CRORE IN CRED AS KUNAL SHAH TAKES HELM AT WHATSAPP
Meta will invest ₹8,550 crore ($900 million) in CRED at a $4.5...
SONY WORLD PHOTOGRAPHY AWARDS TRAVELLING EXHIBITION OPENS IN TOKYO
The Sony World Photography Awards travelling exhibition opens in Tokyo on 20...
EDDY CUE’S CANNES HONOUR REFLECTS APPLE’S EXPANDING INFLUENCE ON GLOBAL ENTERTAINMENT
Apple executive Eddy Cue will receive the 2026 Entertainment Person of the...
COCA-COLA’S WORLD CUP GRID TURNS DESIGN INTO POETRY
Coca-Cola’s World Cup 2026 campaign, “Poetics of Design,” builds on the Arden...
BAITS BY ESTÚDIO KIMURA: BRANDING COGNITIVE NUTRITION
Estúdio Kimura has unveiled the branding for Baits, a pioneering functional food brand that shifts focus from physical fitness to cognitive nutrition. Designed...
BRITANNIA LITTLE HEARTS INVITES CONSUMERS TO SHARE THE OG HEART
Britannia Little Hearts is celebrating World Emoji Day with an interactive campaign inspired by the Korean Heart gesture. Through AR-enabled print ads, q‑commerce...
ROYAL STAG CROWNED WORLD’S LARGEST WHISKY BRAND
Pernod Ricard India’s Royal Stag has topped IWSR’s global volume rankings, selling 32.6 million cases in 2025 to become the world’s highest-selling whisky...
EMOJI NATION: THE NEW LANGUAGE OF FEELING
World Emoji Day, observed on 17 July, celebrates the extraordinary rise of emojis as a language of emotion. Once playful icons, they now...
RESPONSIB’ALL DAY: PERNOD RICARD INDIA’S COLLECTIVE COMMITMENT TO COMMUNITIES
This year’s Responsib’All Day at Pernod Ricard India was more than a symbolic gesture; it was a reaffirmation of the company’s enduring promise...
DEEPIKA PADUKONE HEADLINES HILTON’S NEW CAMPAIGN FILM BY MCCANN INDIA
Hilton has unveiled the next chapter of its global brand campaign, It Matters Where You Stay, with a striking new film created by...
ALDI TOPS WORLD CUP AD RANKINGS AS ADIDAS OUTSHINES NIKE
System1 has crowned Aldi’s 2022 “Feast for Football” the greatest FIFA World Cup advertisement of all time, while Adidas emerged as the strongest-performing...
‘BIRDS NEVER FORGET TO FLY’ SOARS AT THE ONE SHOW 2026
A hauntingly poetic campaign from Georgia has emerged as one of the standout winners at The One Show 2026. “Birds Never Forget To...
MAKER’S MARK UNVEILS AIRPORT-EXCLUSIVE ARTIST SERIES
Maker’s Mark has launched an exclusive Artist Series for global travel retail, featuring city-inspired labels created by acclaimed painter Alexandra Pacula. Available in...
COCA-COLA AND POP MART’S LABUBU DOLL JOIN FORCES FOR FIFA WORLD CUP 2026
Coca-Cola has unveiled a striking collaboration with POP MART’s viral Labubu Doll IP for the FIFA World Cup 2026 across Canada, Mexico and...
KIA TURNS THE COMPACT SUV CATEGORY INTO CHILD’S PLAY
Kia’s new campaign for the 2027 Seltos, created by David&Goliath and directed by Adam Berg, depicts rival SUVs as oversized wooden toy cars....
GAME ON, BEER IN HAND: 5 SMOOTH YET BOLD BEERS FOR YOUR NEXT FOOTBALL WATCH PARTY
Football watch parties are as much about the atmosphere as the match itself, and the right beer can elevate the experience. From bold...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
LULULEMON STEPS INTO INDIA WITH LANDMARK NEW DELHI LAUNCH
Lululemon is set to open its first Indian store at New Delhi’s DLF Promenade this autumn, offering high-performance apparel for diverse activities. Alongside,...
PIYUSH ARORA TO LEAD SALES AND MARKETING AT ŠKODA AUTO VOLKSWAGEN INDIA
Škoda Auto Volkswagen India has appointed CEO Piyush Arora as Executive Director for Sales and Marketing, effective September 2026. He succeeds Jan Bures,...
VINFAST’S GREEN SM SET TO SHAKE UP INDIA’S RIDE-HAILING MARKET
Vietnamese EV giant VINFAST, through its mobility arm Green SM, is preparing to launch electric taxi services in India with fares starting at...
JIM STENGEL NAMED FIRST LIONS LAUREATE FOR MARKETING AT CANNES LIONS
Cannes Lions has honoured Jim Stengel, former Procter & Gamble Global Marketing Officer, as the inaugural Lions Laureate for Marketing. Recognising his decades-long...
NIDHI MAHESHWARI APPOINTED SENIOR DIRECTOR – BRAND MARKETING AT JIOSTAR
JioStar has appointed Nidhi Maheshwari as Senior Director – Brand Marketing. With a career spanning leading roles at JioHotstar, Disney+ Hotstar, Lionsgate, Parle...
