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IT’S GOING TO BE A PINK VALENTINE’S WITH PEPSI

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VIRTUAL REALITY BRINGS NEW HOPE TO INDIA’S ELDERLY

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India’s elderly are discovering relief from anxiety and monotony through virtual reality therapy. Startups like Rewin Health, in partnership with Apollo Hospitals, have delivered...

LIGHT, FACETS, AND LEGACY: TONEVO PARIS REIMAGINES DUPUY COGNAC THROUGH CINEMATIC CGI

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Maison Bache-Gabrielsen partners with TONEVO Paris and creative director Tom Illand to unveil DUPUY Cognac’s Prestige and Rare Réserve collections through cinematic CGI. The...

Top 10 of the Week

ANTA SPORTS STEPS ONTO GLOBAL STAGE WITH $1.8 BILLION PUMA STAKE

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China’s Anta Sports has cemented its global ambitions with a $1.8 billion acquisition of a 29% stake in Germany’s Puma Group. The deal underscores...
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HAVAS STRENGTHENS GLOBAL ADVISORY NETWORK WITH MAJORITY STAKE IN ACENTO PUBLIC AFFAIRS

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Havas has acquired a majority stake in Spanish consultancy ACENTO Public Affairs, integrating it into its global advisory network @H/Advisors. The firm will retain...
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WPP TO UNIFY CREATIVE AGENCIES UNDER SINGLE BANNER AMID AI DISRUPTION CONCERNS

Top 10 of the Week Creative Brands - 0
UK-based advertising giant WPP is set to consolidate its three leading creative agencies—Ogilvy, VML and AKQA—under a new structure called WPP Creative. The move,...
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ICC PARTNERS WITH GOOGLE TO REDEFINE FAN EXPERIENCE AT T20 WORLD CUP

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The International Cricket Council has announced a landmark partnership with Google for the T20 World Cup, naming Google Gemini as the Official AI Fan...
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HYUNDAI CELEBRATES INDIA’S CRICKET DEEWANGI WITH A SHARED JOURNEY

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Hyundai Motor Company has unveiled a campaign that embraces India’s unfiltered cricket passion—its Deewangi. More than a sport, cricket is a cultural heartbeat, uniting...
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OAKSMITH’S NAGOMI WINS SILVER AT WORLD WHISKIES AWARDS 2026

Top 10 of the Week Creative Brands - 0
Nagomi whisky from Oaksmith has won Silver in the Blended Whisky category for Taste at the World Whiskies Awards 2026, a landmark achievement for...
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BUDGET 2026 SIGNALS A NEW DAWN FOR INDIA’S CREATIVE SECTOR

Top 10 of the Week Creative Brands - 0
Finance Minister Nirmala Sitharaman’s latest Union Budget marks a turning point for India’s creative economy. By acknowledging the “Creative Sector” and proposing initiatives in...
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PIYUSH PANDEY: THE VOICE THAT SHAPED INDIA’S IMAGINATION

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The Indian government’s posthumous Padma Bhushan for Piyush Pandey is more than a personal honor. It is a recognition of advertising as cultural craft,...
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GOLDEN GLOBES 2026 BLENDS BLACK-TIE GLAMOUR WITH SOMBER POLITICAL SOLIDARITY

Top 10 of the Week Creative Brands - 0
The 83rd Golden Globes opened award season with all-black elegance, gothic couture, and daring naked-dress fashion from stars like Selena Gomez, Ariana Grande, and...
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APPLE’S NEW ‘SHOT ON IPHONE’ CAMPAIGN TURNS AUSTRALIAN CRICKET INTO CINEMATIC SPORT

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Apple has launched a new ‘Shot on iPhone’ campaign via TBWA Media Arts Lab Sydney, featuring cricketers Marnus Labuschagne, Scott Boland and Alex Carey....
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INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS MEDIA NETWORK

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INNOCEAN has reaffirmed its global media partnership with Havas Media Network, extending a relationship that spans Hyundai, Kia and Genesis across key regions. With...
Advertising

IGNCA EXHIBITION EXPLORES HOW FILM STARS AND ADVERTISING SHAPED INDIA’S CULTURAL...

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The IGNCA Media Centre hosted Stars Shine in Ads: an Unique Ad Exhibition, tracing the role of film stars in Indian advertising and its cultural...
Advertising

INDIAN ADVERTISING LOSES A VISIONARY: REMEMBERING RAM SEHGAL

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Ram Sehgal, one of Indian advertising’s most respected leaders and a prolific writer, has passed away. Over four decades, he shaped creative standards at...

Media

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Branding

KERALA PLUM CAKE: A CHRISTMAS TRADITION BAKED WITH SPICE, HISTORY AND GLOBAL HERITAGE

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Fragrant with nutmeg, cinnamon and cloves, Kerala’s iconic plum cake reflects centuries of spice-trade history and culinary craftsmanship. Rooted in Christmas tradition and perfected...

SUZUKI GRAND VITARA AND YAMAHA FZ-S FI TAKE CENTER STAGE AT CEYLON MOTOR SHOW 2025

International News Creative Brands - 0
Associated Motorways (Private) Limited (AMW), a proud member of the Al-Futtaim Group, showcased its leadership in Sri Lanka’s automotive and motorcycle markets with the...

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN IN AI LITERACY AND CYBERSECURITY

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Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity awareness among women. Research will...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category

Marketing Creative Brands - 0
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition against...

Piyush Pandey: The One Who Made India Seen

Advertising Creative Brands - 0
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its First-Ever Brand Ambassador

Branding Creative Brands - 0
Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...

Marketing

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