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Monday, February 10, 2025

Latest News

Sachin Tendulkar and Glenn McGrath Rekindle Their Rivalry in Dr Agarwal’s Latest TVC

Dr Agarwal’s Eye Hospital has launched a captivating new television commercial (TVC) starring cricketing greats Sachin Tendulkar and Glenn McGrath. The campaign highlights the...

Warner Bros. Discovery appoints Special as creative agency to launch new streaming service Max in Australia

Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Olympian, Jess Fox reminds Sydney that it wouldn’t be the same without Sydney Water, via It’s Friday

Few Sydneysiders ever stop to think about the water that comes out of their tap. And even fewer are aware of all the steps Sydney Water...

Think HQ welcomes industry trailblazer Isabel Zhang as Head of Cross-Cultural Research

Fully-integrated positive change agency, Think HQ has announced leading social research specialist and business strategist, Isabel Zhang is joining its growing team. Based at its South...

Ogilvy appoints Kunal Jeswani as CEO, ASEAN

Kunal Jeswani, formerly Group CEO of Ogilvy Singapore, has been appointed as the CEO of Ogilvy ASEAN. In his new role, Jeswani will drive cross-market collaboration,...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Warner Bros. Discovery appoints Special as creative agency to launch new streaming service Max in Australia

Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch. Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking. Featuring iconic content from HBO, Warner Bros., Discovery, Animal Planet, Cartoon Network and more, Max will be home to the best of some of WBD’s most treasured franchises, including Harry Potter and the DC Universe.  Sasha Mackie, Senior Director Marketing and Publicity ANZ, Warner Bros. Discovery said: “Launching a brand like Max...

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Media

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Marketing

Branding

Nykaa ropes Rasha Thadani as new face of...

Nykaa, India’s leading beauty and lifestyle destination, has announced Rasha Thadani as the new face of Nykaa Cosmetics, one...

Venkata Pradyumna Rallapalli Named Senior Brand Manager for...

Nestlé India has appointed Venkata Pradyumna Rallapalli as the Senior Brand Manager for Maggi, a development he shared via...

Amaltas Introduces Red Bow Collection: Perfect for Wedding...

Amaltas Jewels has launched its exquisite Red Bow Collection, an elegant assortment of diamond jewelry curated specifically for the...