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Tuesday , 27 October 2026
Campaigns

KITKAT CELEBRATES THE FESTIVE CHAOS WITH HUMOROUS NEW CAMPAIGN FROM VML INDIA

KitKat has launched a new festive campaign conceptualised by VML India that highlights the everyday mishaps and last-minute rushes that often accompany celebrations....

P•TAL BRINGS ‘SHUBH LAABH’ HOME WITH FESTIVE CAMPAIGN CELEBRATING LASTING VALUE

P•TAL has unveiled its Diwali campaign, Shubh Laabh, centred on the idea ‘Shubh Bhi, Laabh Bhi’. The initiative encourages consumers to view brass,...

LUCKY BRAND MAKES INDIA DEBUT THROUGH CONFLUXE PARTNERSHIP AS DEMAND FOR AUTHENTIC DENIM GROWS

American denim and lifestyle label Lucky Brand has officially entered India through a partnership with Confluxe Retail Pvt Ltd. The move marks the...

TVS MOTOR COMPANY TRIUMPHS AT CII DESIGN EXCELLENCE AWARDS WITH TRIPLE HONOUR

TVS Motor Company has secured three major honours at the 16th CII Design Excellence Awards 2026, underlining its commitment to innovative mobility design....

Entertainment

JIOHOTSTAR ENTERS MENA MARKET, LIGHTS UP BURJ KHALIFA

JioHotstar has entered the Middle East and North Africa (MENA), bringing Indian Originals, films, reality shows and television programmes to regional audiences through...

Latest

LENSKART OPENS FIRST CONCEPT FLAGSHIP STORE IN MUMBAI, BLENDING TECHNOLOGY, FASHION AND CULTURE

Lenskart has launched its first concept flagship store, Lenskart evolv, in Mumbai’s Worli district. Designed around the idea of “Vision Beyond Retail”, the...

Design

BULLETPROOF PUTS A NEW TWIST ON ADHESIVES WITH SELLEYS’ UNDO GLUE LAUNCH

Bulletproof has unveiled the branding for Selleys’ new Undo Glue, a removable adhesive innovation designed for strong hold and easy removal. The agency...

Campaigns

RACV AND SPECIAL UNVEIL PLATFORM CELEBRATING ‘UNCOMMON DECENCY’ IN EVERYDAY LIFE

RACV and Special have launched their first campaign together, introducing the new brand platform, As It Should Be. Spanning four major product lines,...

Top 10 of the Week

AGENCYTop 10 of the Week

MCCANN NEW ZEALAND NAMED MOST EFFECTIVE AGENCY OF THE YEAR

McCann New Zealand has been crowned Most Effective Agency of the Year,...

BreakingTop 10 of the Week

CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS

The Tata Sons board has approved the reappointment of N Chandrasekaran as...

LEADERSHIPTop 10 of the Week

PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT

Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...

BrandsTop 10 of the Week

GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA

Godrej Consumer Products has appointed WPP Media as its global media agency...

LEADERSHIPTop 10 of the Week

FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY

Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...

Top 10 of the Week

LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING

London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...

Leadership AppointmentsTop 10 of the Week

AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM

Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...

LatestTop 10 of the Week

FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH

Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...

AGENCYTop 10 of the Week

IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...

News Around the Globe

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Campaigns

SANIA MIRZA SERVES UP ANOTHER WINNING SEASON WITH SONAKSHI SINHA AND ZAHEER IQBAL IN THE SPOTLIGHT

Former tennis star Sania Mirza has returned with the second season of her popular podcast, Serving It Up with Sania. The new season...

P•TAL BRINGS ‘SHUBH LAABH’ HOME WITH FESTIVE CAMPAIGN CELEBRATING LASTING VALUE

P•TAL has unveiled its Diwali campaign, Shubh Laabh, centred on the idea ‘Shubh Bhi, Laabh Bhi’. The initiative encourages consumers to view brass,...

LUCKY BRAND MAKES INDIA DEBUT THROUGH CONFLUXE PARTNERSHIP AS DEMAND FOR AUTHENTIC DENIM GROWS

American denim and lifestyle label Lucky Brand has officially entered India through a partnership with Confluxe Retail Pvt Ltd. The move marks the...

TVS MOTOR COMPANY TRIUMPHS AT CII DESIGN EXCELLENCE AWARDS WITH TRIPLE HONOUR

TVS Motor Company has secured three major honours at the 16th CII Design Excellence Awards 2026, underlining its commitment to innovative mobility design....

Video of the Day

P•TAL BRINGS ‘SHUBH LAABH’ HOME WITH FESTIVE CAMPAIGN CELEBRATING LASTING VALUE

P•TAL has unveiled its Diwali campaign, Shubh Laabh, centred on the idea ‘Shubh Bhi, Laabh Bhi’. The initiative encourages consumers to view brass,...

Top Creative Works

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Advertising

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AAAI LAUNCHES CREATIVE COUNCIL WITH JOSY PAUL AT THE HELM

The Advertising Agencies Association of India (AAAI) has announced the establishment of its Creative Council, appointing Josy Paul as Head. The Council will...

RÆBURN TESTS AI’S CREATIVE FOOTPRINT

RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...

HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP

Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...

Branding

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Brands

ARIAS AND SPARKLES UNVEIL ‘BOND OF LOVE’ DIAMOND COLLECTION INSPIRED BY LIFE’S CHERISHED MEMORIES

ARIAS by Lara Dutta has partnered with Sparkles to launch the Bond of Love signature diamond jewellery collection. Centred on the theme ‘The...

Brands

HYUNDAI CARD’S ALPHABET EXPERIMENT STRIKES A CHORD WITH SOUTH KOREA’S LIFESTYLE CONSUMERS

Hyundai Card’s Alphabet Card, launched in July as the world’s first standalone credit card brand, has surpassed 150,000 issuances in three months. With...

Brands

OPPO F35 SERIES CAPTURES FOUR RECORD-BREAKING GROUP SELFIES

OPPO F35 Series has cemented its identity as the Group Selfie Expert by achieving four record-breaking feats across India. From Kerala’s world record...

Brands

KEELLS AND HULSBOSCH UNVEIL ‘KEEP LIFE FRESH’ BRAND PLATFORM

Internationally acclaimed branding agency Hulsbosch has partnered with Sri Lanka’s supermarket leader Keells to launch a new brand strategy and integrated campaign, ‘Keep...

Brands

OPPO INDIA PARTNERS WITH LOLLAPALOOZA 2027 TO CELEBRATE YOUTH CULTURE

OPPO India has announced its partnership with Lollapalooza India 2027 as an Associate Partner, positioning the Reno Series at the intersection of technology,...

Brands

HIBIKI HARMONY MEETS CHISO: A CELEBRATION OF JAPANESE ARTISTRY

Hibiki Japanese Harmony has partnered with Kyoto’s Chiso kimono house to unveil its 2026 Limited-Edition bottle. Featuring a bespoke floral design inspired by...

Marketing

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VIRAT KHANNA JOINS TATA CONSUMER PRODUCTS AS VP – MARKETING & INNOVATION, BEVERAGES

Tata Consumer Products has appointed Virat Khanna as Vice President – Marketing & Innovation, Beverages. Transitioning from skincare to beverages after five years...

DIMPLE ASHER JOINS ZEE ENTERTAINMENT AS ASSOCIATE DIRECTOR – MARKETING & COMMUNICATIONS

Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Communications, Zee Network. In her new role, she will...

SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA

Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...

ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS

Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...