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Thursday, December 5, 2024

Latest News

Imtiyaz Vilatra Elevated to CEO of Posterscope India

Dentsu India has announced the elevation of Imtiyaz Vilatra to Chief Executive Officer of Posterscope India, the agency's specialist arm for out-of-home (OOH) advertising....

JSW Gears Up to Launch ‘Make in India’ Electric Vehicle Brand

India’s leading steel conglomerate, JSW Group, is making strides toward entering the electric vehicle (EV) market with plans to launch its own homegrown EV...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Vinnies Unfolds Brand Identity Refresh via Houston Group

Vinnies NSW has introduced an evolved brand strategy and revitalized visual identity for its retail network, marking a significant milestone in its mission to support vulnerable...

Keijiro Takasago is Managing Director, KAI India

KAI Group, a leading global brand in kitchenware, personal care, and beauty care products, has announced the appointment of Keijiro Takasago as Managing Director of KAI...

Supergiant puts creative firepower behind OzHarvest’s Unite to Feed Australia LIVE Concert

Newly formed immersive experience and entertainment agency Supergiant recently supported OzHarvest’s Unite to Feed Australia LIVE concert at Sydney’s ICC Theatre, providing creative direction and show...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

JSW Gears Up to Launch ‘Make in India’ Electric Vehicle Brand

India’s leading steel conglomerate, JSW Group, is making strides toward entering the electric vehicle (EV) market with plans to launch its own homegrown EV brand. This move aligns with JSW's commitment to innovation and sustainability, marking a significant expansion into the rapidly growing Indian EV space. Earlier this year, JSW announced a strategic joint venture with China’s SAIC Motor, the parent company of the MG brand. The partnership is aimed at enhancing and transforming MG’s operations in India, setting the stage for JSW’s potential foray into the EV sector. By entering the EV market, JSW will position itself alongside industry leaders such as Tata Motors, Mahindra, and Hyundai, bringing its expertise and resources to this competitive segment. This development underscores the...

Top 5 of the week

Media

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Marketing

Branding

Flipkart elevates Viveka Sra as Director – Brand...

Flipkart has announced the promotion of Viveka Sra to the position of Director, Brand Marketing. Previously serving as the...

Yardley London Revamps Talcum Powder Range with Kalyani...

Yardley London, a heritage brand with 254 years of legacy in fragrance and personal care, has relaunched its iconic...

Smirnoff announces new global partnership with Troye Sivan,...

Smirnoff the world’s No.1 vodka brand, is announcing the appointment of GRAMMY®-nominated global star Troye Sivan as its new Chief...