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HIMALAYA WELLNESS UNVEILS #STRONGWOMEN SOFTSKIN CAMPAIGN WITH INDIAN WOMEN’S ICE HOCKEY TEAM

Himalaya Wellness partners with Indian Women's Ice Hockey Team to launch #StrongWomenSoftSkin campaign, introducing Cocoa Butter Intensive Serum Body Lotion. The campaign celebrates women's...

T-SERIES BOLSTERS MUSIC MARKETING TEAM WITH RICHA VAIDYA APPOINTMENT

T-Series appoints Richa Vaidya as Deputy General Manager - Music Marketing, strengthening its brand and marketing capabilities. Richa brings 9+ years of experience in...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

AMAZON REVIVES ITS HEARTWARMING ‘JOY RIDE’ CAMPAIGN, CELEBRATING FRIENDSHIP AND THE JOY OF EVERYDAY MOMENTS

Amazon has brought back one of its most beloved campaigns, “Joy Ride,” rekindling a story that has long resonated with audiences for its warmth, nostalgia, and...

SAURABH SHARMA JOINS RED BULL AS SALES DIRECTOR, BRINGING NEARLY TWO DECADES OF FMCG LEADERSHIP EXPERIENCE

In a significant leadership move aimed at accelerating its market momentum in India, Red Bull has announced the appointment of Saurabh Sharma as its new Sales...

Acko Elevates Shirsha Majumder to Senior Manager – PR & Communications

A milestone move underscores the insurer’s focus on strategic storytelling and brand leadership in India’s digital insurance landscape. In an era where brands are defined not only...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

T-SERIES BOLSTERS MUSIC MARKETING TEAM WITH RICHA VAIDYA APPOINTMENT

T-Series appoints Richa Vaidya as Deputy General Manager - Music Marketing, strengthening its brand and marketing capabilities. Richa brings 9+ years of experience in content strategy and digital marketing from JioHotstar, Yash Raj Films, and more, to drive music-marketing innovation at India's leading music label. T-Series, one of India's leading music labels, has appointed Richa Vaidya as Deputy General Manager - Music Marketing, marking a significant move to enhance its brand and marketing capabilities in the music and entertainment space. Richa brings a wealth of experience to her new role, having worked with prominent companies like JioHotstar, Yash Raj Films, and Everymedia Technologies Pvt. Ltd. Her impressive track record includes leading digital-first content marketing strategies for original web series, post-theatrical releases,...

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Marketing

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YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN...

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing...

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one...
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