JUICY DROP INVITES CONSUMERS TO TAKE CANDY INTO THEIR OWN HANDS
Bazooka Brands has unveiled a new campaign for Juicy Drop, positioning the product as more than just sweet-and-sour candy. By emphasising its interactive,...
BRAD, SPIKE JONZE AND THE PERFETTO PACK: LOLA’S YEAR OF AMBITION
When Brad Pitt strolls back onto the screen, flanked by his furry, judgemental roommates, it’s not just another celebrity cameo. It’s LOLA Madrid’s...
FROM PUNCHLINES TO PROMPTS: HOW SOCIAL MEDIA AND GENERATIVE AI ARE REWRITING HUMOUR
Social media has transformed humour from private conversation into a rapid, visual and participatory language. Memes, reels and reaction posts have shortened attention...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
SHORTCUT SHOBIZ INDIA: HAVAS BRINGS PARISIAN FLAIR TO LUXURY EXPERIENCES
Havas India has unveiled Shortcut Shobiz India, a luxury experiential agency created with Paris-based Shortcut and Shobiz. Led by Farah Lauren Khan in...
APPLE VS SAMSUNG: THE BRAND WAR ENTERS A NEW ERA
Apple and Samsung have transformed smartphone rivalry into a global brand battle built on innovation, design, ecosystem and cultural influence. Apple’s first foldable...
APPLE UNVEILS IPHONE DUO, ITS FIRST FOLDABLE
Apple has unveiled the iPhone Duo, its first foldable smartphone. Featuring the largest and thinnest iPhone display, the dual‑screen device introduces reimagined iOS...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
OFFICER’S CHOICE BLUE UNVEILS PREMIUM PACKAGING REFRESH
Allied Blenders and Distillers Limited (ABD) has unveiled new packaging for Officer’s Choice Blue, reinforcing its presence in the Premium & Above segment....
BRAD, SPIKE JONZE AND THE PERFETTO PACK: LOLA’S YEAR OF AMBITION
When Brad Pitt strolls back onto the screen, flanked by his furry, judgemental roommates, it’s not just another celebrity cameo. It’s LOLA Madrid’s...
FROM PUNCHLINES TO PROMPTS: HOW SOCIAL MEDIA AND GENERATIVE AI ARE REWRITING HUMOUR
Social media has transformed humour from private conversation into a rapid, visual and participatory language. Memes, reels and reaction posts have shortened attention...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
BRAD, SPIKE JONZE AND THE PERFETTO PACK: LOLA’S YEAR OF AMBITION
When Brad Pitt strolls back onto the screen, flanked by his furry, judgemental roommates, it’s not just another celebrity cameo. It’s LOLA Madrid’s...
DURGA WITHIN: RELIANCE TRENDS CELEBRATES FIVE EXPRESSIONS OF WOMANHOOD THIS DURGA PUJA
Reliance TRENDS and Plus One Design bring the spirit of Durga Puja to contemporary fashion with ‘Trends Hopping – 5 Days. 5 Looks’....
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
PORSCHE TESTS CAYENNE ELECTRIC BENEATH WORLD’S LARGEST PLANE
Porsche Cars North America has staged a dramatic test of its upcoming Cayenne Electric SUV, driving the prototype beneath Stratolaunch Roc, the world’s...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET
Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...
DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS
Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...
MOOOZ INTRODUCES LITCHI VODKA TO FLAVOURED PORTFOLIO
Adie Broswon Group has launched MOOOZ Litchi, a flavoured vodka combining litchi notes with subtle pear-like nuances and a crisp finish. Available in...
SUNTORY GLOBAL SPIRITS EARNS ACCLAIM ON MOST ADMIRED WHISKIES LIST
Suntory Global Spirits has secured seven places on Drinks International’s Most Admired Whiskies list, with Yamazaki ranked second and Hibiki third. Other acclaimed...
NIKE’S PICKLEJUS: A TANGY TWIST ON TRAIL INNOVATION
Nike has unveiled Picklejus, a trail shoe inspired by the ridged shape of a pickle. Developed over three years, the design rethinks traction...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
PUMA SECURES NIKE VETERAN FOR SPORTS MARKETING LEADERSHIP
PUMA Group has appointed Steve Cecchini, formerly head of Nike’s global football clubs, federations and leagues business, as its new sports marketing chief....
EITI SINGHAL JOINS JAGATJIT INDUSTRIES AS CHIEF MARKETING OFFICER
Jagatjit Industries Limited has appointed Eiti Singhal as Chief Marketing Officer, marking a significant leadership addition to its marketing function. With nearly two...
RAJAT GUPTA JOINS GREW SOLAR AS HEAD OF MARKETING & COMMUNICATIONS
Grew Solar has appointed Rajat Gupta as its Head of Marketing & Communications, entrusting him with brand strategy, corporate communications, digital marketing, customer...
