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Monday, June 16, 2025

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DDB Mudra India Unveils “Aaj Kya Karoge?” Campaign for Meta AI, Reimagining Everyday Moments Through the Lens of Intelligent Possibility

DDB Mudra India has launched a fresh, thought-provoking campaign for Meta AI, Meta’s next-generation intelligent assistant, by tapping into a question that echoes through...

Anna Cherry is Managing Director of Bastion Media

Bastion has officially named Anna Cherry as the Managing Director of Bastion Media Australia, marking a significant step in the company’s expansion and leadership...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

India Shines at Cannes: WONDRLAB, Ogilvy & BBH Secure Coveted Spots on Lions Shortlist

India’s Digital Storytelling Powerhouses Make Waves at Cannes Lions 2025 India’s growing dominance in the realm of social-first campaigns and creator-led storytelling has earned global recognition at...

Father’s Day Special: How Young Entrepreneurs Are Giving Credit to Their Fathers

Behind every confident pitch, every bold risk, and every long night building a business from scratch, there’s often a quiet figure standing just behind the scenes,...

BingX and Chelsea FC Launch ‘Trained on Greatness’ – A Bold Creative Platform from AKQA Australia

To celebrate BingX’s continued partnership with Chelsea FC and the launch of the clubs 2025/26 Training Kit, the leading crypto exchange and Web3 AI company has unveiled Trained on Greatness –...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Anna Cherry is Managing Director of Bastion Media

Bastion has officially named Anna Cherry as the Managing Director of Bastion Media Australia, marking a significant step in the company’s expansion and leadership strength. This appointment comes on the heels of Bastion Media’s successful debut, launched in partnership with Kellanova—the parent company of Kellogg’s—as its founding client across Australia and New Zealand. Cherry brings a wealth of experience in crafting innovative, insight-driven media strategies. She has held senior leadership roles at some of the region’s most respected agencies and brands, earning a reputation for delivering impactful media solutions rooted in deep audience understanding. “From day one, our goal has been to close the gap in media and create a truly integrated offering for clients; one door, one team, one...

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Branding

Think HQ relaunches new Bushells pack with a...

Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as ‘Your Come Back Cuppa’...

Oakley ropes Shubman Gill as Brand Ambassador

Oakley has named Indian cricketer Shubman Gill as the face of its “Artifacts from the Future” campaign in India,...

Janhvi Kapoor join hands with Sugar Free to...

Sugar Free, one of India’s foremost sweetener brands, has announced Janhvi Kapoor as its new brand ambassador in a...