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DE-DEMONIZING CORONAVIRUS
Three recent campaigns are taking on the many fears, sensationalisms, fake news, and cultural stigma that have gripped people’s notions surrounding...
BUSINESS
MEDIA
PR
Virat Kohli India’s Most Valuable Celebrity for Third Year Running: Duff & Phelps
In its fifth edition, the Duff & Phelps study titled “New is Gold” rates...
ALPHABET WRITES HOME $46.07 BN REVENUE IN Q4 2019
Alphabet, the parent company of Google, today announced Q4 2019 earnings with $46.075 billion...
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COMMUNICATION
BRANDING
Pernod Ricard hands global travel retail media account to Wavemaker
Pernod Ricard, the Paris-headquartered global No. 2 producer of wines and spirits, has appointed Wavemaker to handle its global travel retail...
Dabur calls for media duties pitch worth Rs. 500-600 crore: Sources
Dabur, one of India’s top FMCG companies, has announced a media review worth close to Rs. 500 to 600 crore ($50-60...
MARKETING
LEISURE
Amitabh Bachchan is Bikaji’s brand ambassador
Bikaji Foods International Ltd has taken on board Amitabh Bachchan as its brand ambassador.
The food major’s latest campaign, ‘Amitji Loves Bikaji’, seeks to promote...
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