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Saturday, October 12, 2024

Latest News

The Womb bags Nilkamal’s brand communications mandate

Nilkamal has forged a new creative partnership with The Womb, entrusting the agency to lead its brand communications across all platforms. In a notable...

Cadbury Celebrations Encourages Families to Reconnect and Revive Diwali Traditions In-Person

As the vibrant festival of Diwali approaches, families across India are immersed in preparations, filling homes with the rich aromas of sweets, the sound...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Ratan Tata, Revered Industrial Pioneer and National Icon, Passes Away at 86

Ratan Tata, the esteemed Chairman Emeritus of Tata Sons, one of India’s most influential and iconic business conglomerates, has passed away at the age of 86....

Dentsu India Enhances Performance Practice with Appointment of Abhirup Datta as CEO of Performance Media Solutions

Dentsu India has announced Abhirup Datta's appointment as Chief Executive Officer, Performance Media Solutions, accelerating its growth agenda through performance marketing. Abhirup will lead Dentsu Performance...

Oppo India Rings in Diwali with #VishwasKaDeep Campaign and Exciting Festive Offers

Oppo India has launched its festive campaign, #VishwasKaDeep, to capture the essence of Diwali by celebrating trust, hope, and unity. Titled ‘Har Diwali Vishwas Ka Deep...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Cadbury Celebrations Encourages Families to Reconnect and Revive Diwali Traditions In-Person

As the vibrant festival of Diwali approaches, families across India are immersed in preparations, filling homes with the rich aromas of sweets, the sound of laughter, and the warmth of cherished memories. This year, Cadbury Celebrations is adding a special touch to the festive spirit by encouraging families to rediscover the sweetness of in-person connections and rekindle the traditional joy of celebrating together. https://youtu.be/_v8luHRMqQI?si=NnxJ4VRtaUNbX1xO In an era where technology often takes center stage, with messages and video calls replacing face-to-face interactions, the true essence of Diwali risks fading behind digital screens. Recognizing this shift, Cadbury Celebrations has launched its heartwarming campaign, "Message pe muh meetha nai hota" (You can’t sweeten a moment with a message), which emphasizes the unmatched joy of...

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Marketing

Branding

Campus Activewear ropes Vikrant Massey as the new...

Campus Activewear, one of India’s leading sports and athleisure footwear brands, has announced the appointment of acclaimed Indian actor...

DIAGEO LAUNCHES FIRST 70CL PAPER-BASED BOTTLE ON-TRADE TRIAL...

Diageo, the maker of Guinness, Don Julio Tequila and Smirnoff Vodka has announced a first-of-its-kind 90% paper-based bottle trial...

Dentsu Creative India Unveils Future Mandala to Provide...

Dentsu Creative has redefined brand strategy with the India launch of Future Mandala, a groundbreaking tool designed to provide...