Ayatiworks, a Chennai-based digital marketing agency, has recently won the digital marketing mandate for MBI Group, which designs, manufactures and markets the MBI brand, symbol of unrivalled quality and unique expertise. Ayatiworks will work on enhancing the overall brand presence of MBI Group across the web and social media channels. As part of the mandate, the agency will be responsible for creative content creation and data-led social media campaigns. The firm will make sure that the brand achieves market leadership by increasing exposure and putting in place a strong brand plan. The agency’s job includes monitoring consumer interest and assisting the brand in opening up a discussion across all available integrated marketing channels. Talking about the association, Jacopo Mantovani, Sales and marketing head...