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LG Unveils ‘Radio Optimism’ Campaign to Share the Spirit of “Life’s Good” Through Music

In a bid to foster deeper human connections through the power of shared musical experiences, LG has launched its latest brand campaign, “Radio Optimism.”...

Oakley Launches ‘Artifacts from the Future’ Campaign Featuring Shubman Gill

Oakley has unveiled its latest campaign, ‘Artifacts from the Future,’ starring India’s Test cricket captain Shubman Gill. The campaign marks the debut of Oakley’s...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

15 APAC Creatives Join Jury for The One Club’s Young Guns 23 Competition

The One Club for Creativity has unveiled the distinguished panel of over 100 creative professionals from across the globe who will serve as jurors for the...

Ruder Finn Expands Footprint with Acquisition of Era Communications

Ruder Finn has announced the acquisition of Era Communications, a prominent strategic communications consultancy based in Southeast Asia with a team of 90 professionals. This strategic...

Ogilvy Network ANZ CEO Sally Kissane Announces Her Decision to Step Down

Sally Kissane, CEO of Ogilvy Network ANZ, has officially announced her decision to step down from the role, bringing to a close a remarkable career spanning...

Video of the Day

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Oakley Launches ‘Artifacts from the Future’ Campaign Featuring Shubman Gill

Oakley has unveiled its latest campaign, ‘Artifacts from the Future,’ starring India’s Test cricket captain Shubman Gill. The campaign marks the debut of Oakley’s newest performance eyewear collection, blending futuristic design with athletic innovation. In the film, Gill sports two cutting-edge models: Plantaris and Lateralis. The Plantaris features a high-wrap frame with a flexible silicone rear stem, inspired by the powerful motion of a frog’s leap. The Lateralis offers a sleek wraparound design that fuses Oakley’s iconic heritage with a bold, modern silhouette—designed for those who lead from the front, both in sport and in style. https://youtu.be/vfb6BDWVM-Y?si=IPnsNpGdJHunv8f- “2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley is writing a new chapter. Artifacts from the...

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Media

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Marketing

Branding

Diageo India Welcomes Tanya Singh as Senior General...

Diageo India has announced the appointment of Tanya Singh as Senior General Manager – Brand Marketing for its iconic...

Brand Visionary Turns Founder: Madhu S Dutta launches...

After more than two decades of shaping some of India’s most iconic brands, Madhu S Dutta is stepping into...

Think HQ relaunches new Bushells pack with a...

Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as ‘Your Come Back Cuppa’...
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