PHILIPS MAKES THE AIRFRYER THE ANSWER WITH SUSHMITA SEN
Philips has launched a new campaign for its Airfryer starring Sushmita Sen. Conceptualised by agency WillBe Done, the work leans on the brand’s...
MCVITIE’S JOY COCONUT PARFAIT BRINGS SUMMER’S SWEET FAREWELL
McVitie’s has unveiled its limited‑edition Joy Coconut Parfait in Egypt, a dessert‑inspired treat featuring two thin biscuits with a rich, indulgent filling. Launched...
SAMSONITE’S NEW CHAPTER WITH ANUSHREE TAINWALA AT THE HELM
Samsonite South Asia has elevated Anushree Tainwala to Chief Business Officer and Executive Director, overseeing India and 28 Middle Eastern markets. Her expanded...
PIYUSH PANDEY’S HUMAN LEGACY HONOURED
The One Club for Creativity has inducted Piyush Pandey into its Hall of Fame this week, recognising his iconic campaigns. Yet beyond the...
VISHAL WADHWA ELEVATED TO SENIOR VICE PRESIDENT AT SBI CARD
SBI Card has elevated Vishal Wadhwa to Senior Vice President – Brand & Digital Marketing. With over seven years at the company and...
HANDE YENER’S STAR GENE: A FASHION ARCHIVE FINDS NEW LIFE IN EUROPE
Turkish pop icon Hande Yener has unveiled STAR Gene, an Amsterdam-based archive store showcasing her personal wardrobe alongside rare designer and vintage fashion....
PHILIPS ELEVATES PUSHPA V AS CONSUMER MARKETING LEADER – INDIA
Philips has elevated Pushpa V as Consumer Marketing Leader – India, entrusting her with marketing for men’s grooming, beauty and the Philips Avent...
DIGITAL SHOUTOUTS MEDIA LAUNCHES AUDIENCE BASE AI ADS
Digital ShoutOuts Media has unveiled Audience Base AI Ads, an India-built platform unifying campaign planning, activation and measurement across emerging AI advertising environments....
CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS
The Tata Sons board has approved the reappointment of N Chandrasekaran as...
PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT
Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
LONDON PACKAGING WEEK 2026: INNOVATION, INCLUSIVITY AND INDUSTRY TRANSFORMATION
London Packaging Week 2026 opened with bold debates, pioneering technologies and fresh perspectives on sustainability, inclusivity and design. From aerospace-inspired simulations to fossil-free...
MCVITIE’S JOY COCONUT PARFAIT BRINGS SUMMER’S SWEET FAREWELL
McVitie’s has unveiled its limited‑edition Joy Coconut Parfait in Egypt, a dessert‑inspired treat featuring two thin biscuits with a rich, indulgent filling. Launched...
SAMSONITE’S NEW CHAPTER WITH ANUSHREE TAINWALA AT THE HELM
Samsonite South Asia has elevated Anushree Tainwala to Chief Business Officer and Executive Director, overseeing India and 28 Middle Eastern markets. Her expanded...
PIYUSH PANDEY’S HUMAN LEGACY HONOURED
The One Club for Creativity has inducted Piyush Pandey into its Hall of Fame this week, recognising his iconic campaigns. Yet beyond the...
BHIMA GOLD’S ‘RAAS LEELA’ CAMPAIGN SHINES WITH DIVINE STORYTELLING
Bhima Gold – B Krishnan Group has unveiled its new commercial, Raas Leela – An Ode to Divine Love, featuring Pooja Hegde. Crafted...
HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP
Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...
BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS
Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
JOEL GOTT WINES INTRODUCES SAUVY B SPRITZ
Joel Gott Wines has unveiled Sauvy B, a new ready-to-drink canned Sauvignon Blanc spritz infused with electrolytes. The launch taps into spritz culture...
PROTEIN MEETS SNACKING: PARAG MILK FOODS EXPANDS AVVATAR RANGE
Parag Milk Foods has entered the snacking segment with Avvatar Popped Protein Chips, extending its nutrition portfolio beyond powders, beverages and bars. The...
JOHNNIE WALKER PARTNERS WITH SABRINA CARPENTER FOR BLACK LABEL LIMITED EDITION
Johnnie Walker has unveiled a new limited-edition Black Label bottle in collaboration with Grammy Award-winning global superstar Sabrina Carpenter. The release marks a...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET
Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...
DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS
Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...
ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS
Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...
SAMSUNG’S TIM COOK MOMENT GOES VIRAL
Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
PUMA SECURES NIKE VETERAN FOR SPORTS MARKETING LEADERSHIP
PUMA Group has appointed Steve Cecchini, formerly head of Nike’s global football clubs, federations and leagues business, as its new sports marketing chief....
