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Wednesday, May 14, 2025

Latest News

Where Campaigns Meet Canvases: How Viswaprasad Raju’s ‘Places Via Notes’ Reframes the Geography of Advertising

In a world where 30-second spots battle for shrinking attention spans, Viswaprasad Raju offers a quiet counterpoint: the pause between takes, the hush before...

ASICS Paws Into the Spotlight: Felix the Dog Named Brand Ambassador

ASICS, the renowned Japanese athletic brand, has officially appointed Felix the Samoyed as its newest (and most surprising) brand ambassador. This move comes after...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Samantha Ruth Prabhu Joins Casagrand Belair as Brand Ambassador for Its Ultra-Luxury Hyderabad Project

Casagrand has announced a marquee collaboration with pan-Indian superstar Samantha Ruth Prabhu to represent its flagship ultra-luxury bungalow project—Casagrand Belair—located in the heart of Hyderabad. To...

Interio’s ‘Summer Chill’ Campaign Delivers Style, Comfort, and Cool Savings for Your Home

Recognizing that every customer brings unique tastes, styles, and functional needs, Interio—India’s leading furniture brand from the Godrej Group—has launched its latest campaign, “Summer Chill Deals.”...

Himalaya Gets Playful with AI in a Laugh-Out-Loud Lesson on Gum Health

Himalaya Wellness Company has unveiled the second edition of its #ItStartsWithGums campaign on Gum Health Day, building on the momentum of last year’s successful initiative. This...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

ASICS Paws Into the Spotlight: Felix the Dog Named Brand Ambassador

ASICS, the renowned Japanese athletic brand, has officially appointed Felix the Samoyed as its newest (and most surprising) brand ambassador. This move comes after global research revealed the positive impact dogs have on encouraging physical activity and enhancing mental well-being. The research, which surveyed 28,000 people across 14 markets including Japan, China, and Australia, found that 65% of dog owners identify their pet as their primary motivator for physical activity—more than family members, celebrities, or personal trainers. The study also found that 79% of dog owners feel less stressed and 83% feel happier after exercising with their dogs. https://youtu.be/hvWNqLbGxnA?si=e2H7MVdMw7HSZwt1 Felix will act as a ‘spokesperson, promoting the benefits of daily movement such as walks, runs, and zoomies. Professor Brendon Stubbs of King’s College...

Top 5 of the week

Media

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Marketing

Branding

Mia by Tanishq Unveils ‘Flora Blooms’ in a...

Platinum Outdoor, the OOH specialist arm of Madison World, has orchestrated a vibrant and immersive campaign to spotlight Mia...

WPP to Rebrand GroupM as ‘WPP Media’ in...

Global advertising powerhouse WPP is preparing to rebrand its media investment arm, GroupM, as "WPP Media". The rebranding marks...

BroCode join hands with Aashish Solanki to launch...

BroCode, the bold beverage brand from IndoBevs, has joined forces with stand-up comedian Aashish Solanki to launch ‘BroCode Roast’—an...