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iD Fresh Food Appoints Shobhit Malhotra as CEO – International Business to Lead Global Expansion

iD Fresh Food, India’s most beloved fresh food brand, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, with...

Infectious Advertising strengthens its creative team; ropes in Siddharth Kumar as Creative Director

Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, Siddharth took a detour into film-making. He wrote, directed and produced four...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Mattel Appoints Dream Theatre as Licensing Agency Across South Asia, Expanding Presence in Key Growth Markets

Mattel, Inc. (NASDAQ: MAT), a global leader in toy innovation and family entertainment, has announced a strategic partnership with Dream Theatre, India’s premier brand licensing and...

FCB Group India Rebrands as FCB India, Streamlines Identity and Strengthens Agency Architecture

FCB Group India has officially rebranded to FCB India, in a move that simplifies its agency nomenclature and brings it in line with FCB’s global naming...

CREX Welcomes Harmanpreet Kaur as Brand Ambassador, Reinforcing Its Commitment to Women’s Cricket

CREX, the world’s leading cricket analytics and content platform, has announced the appointment of Harmanpreet Kaur, captain of the Indian Women’s Cricket Team, as its newest...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Infectious Advertising strengthens its creative team; ropes in Siddharth Kumar as Creative Director

Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, Siddharth took a detour into film-making. He wrote, directed and produced four short films that are still doing the rounds of the festival circuit.  Siddharth Kumar is a seasoned creative director who has spent over a decade and half honing his craft at some of India’s top agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create memorable campaigns for a diverse range of global brands - Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few. Speaking about his plans for Infectious, newly appointed Creative Director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe...

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Media

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Marketing

Branding

CREX Welcomes Harmanpreet Kaur as Brand Ambassador, Reinforcing...

CREX, the world’s leading cricket analytics and content platform, has announced the appointment of Harmanpreet Kaur, captain of the...

Runwal Realty names Sonam Kapoor as Brand Ambassador

Real estate powerhouse Runwal has unveiled its new brand identity as Runwal Realty, marking a significant evolution in its...

Ananya Birla Enters the Beauty Industry with the...

Ananya Birla has officially entered the beauty arena with the launch of her new colour cosmetics brand, LOVETC—her bold...