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Saturday, June 14, 2025

Latest News

BingX and Chelsea FC Launch ‘Trained on Greatness’ – A Bold Creative Platform from AKQA Australia

To celebrate BingX’s continued partnership with Chelsea FC and the launch of the clubs 2025/26 Training Kit, the leading crypto exchange and Web3 AI company has unveiled Trained...

Advertising Industry Associations Partner to Launch World’s First LLM Benchmark for Creativity

Springboards, an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Quiip marks 15 years at the forefront of online community and social media management

Quiip, Australia's leading online community and social media agency, is marking its 15th anniversary this month, celebrating a decade and a half of connecting and protecting...

Rush by Hike Rolls Out Desi-Powered Debut Campaign #ChaloJeetKiChaal with Krushna Abhishek

India’s real-money gaming space just got a vibrant new spark as Rush by Hike, the country’s leading skill-based casual gaming platform, launched its first-ever brand campaign...

Bandhan MF unfolds ‘Salary Wala Plan’ campaign

Bandhan Mutual Fund, in partnership with creative agency Grey India, has launched the second phase of its widely resonant campaign, ‘Salary Wala Plan’. This fresh edition...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Advertising Industry Associations Partner to Launch World’s First LLM Benchmark for Creativity

Springboards, an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including ACA (Advertising Council Australia), 4As (American Association of Advertising Agencies), APG, D&AD, IAA (International Advertising Association), IPA, and The One Club for Creativity – announced an initiative to establish the first comprehensive benchmark designed to evaluate the creative instincts of large language models (LLMs) in the context of advertising and creativity. The initiative seeks to answer a critical question: Which LLMs are most useful for creative inspiration, ideation, variation, and problem-solving across the advertising process? At a time when AI tools are increasingly embedded in the workflows of strategists and creatives, this benchmark fills a...

Top 5 of the week

Media

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Marketing

Branding

Think HQ relaunches new Bushells pack with a...

Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as ‘Your Come Back Cuppa’...

Oakley ropes Shubman Gill as Brand Ambassador

Oakley has named Indian cricketer Shubman Gill as the face of its “Artifacts from the Future” campaign in India,...

Janhvi Kapoor join hands with Sugar Free to...

Sugar Free, one of India’s foremost sweetener brands, has announced Janhvi Kapoor as its new brand ambassador in a...