DROGA5 SEES DOUBLE IN DEBUT WINDOWS CAMPAIGN
Droga5’s debut Windows campaign, directed by Mackenzie Sheppard, features 25 sets of twins to depict student life’s duality. The hero film Doppelmode embodies...
MYNTRA’S NEXT CAMPAIGN REDEFINES EFFORTLESS EVERYDAY FASHION
Myntra’s NEXT campaign celebrates clothing that flows naturally through everyday routines, from coffee runs to meetings. With the message that “feeling like yourself...
JAGATJIT INDUSTRIES TO ENTER PREMIUM WHISKY SEGMENT
Jagatjit Industries will enter India’s premium whisky market with a single malt launch in FY 2026-27. Known for Aristocrat and Royal Medallion, the...
NIKE X KOOL-AID PINK LEMONADE JA3: NOSTALGIA MEETS INNOVATION
Nike and Kool-Aid have reignited their unexpected partnership with NBA star Ja Morant, unveiling the Pink Lemonade Ja3 sneakers. Rooted in Ja’s childhood...
GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE
Google has opened Meadow Point, a new campus in San Jose for its Core team. Featuring a meadow courtyard with native plants and...
UNIQLO APPOINTS KAMAN LEUNG COO FOR GERMANY AND POLAND
UNIQLO has appointed Kaman Leung as COO for Germany and Poland, effective 1 May 2026. A company veteran and Europe’s first female COO,...
BUDWEISER AND MIZUNO UNITE FOR “LEGENDS UNITED”
Budweiser and Mizuno have launched “Legends United”, a collaboration blending football heritage with contemporary fashion. Jerseys, caps, and accessories reinterpret classic sports codes...
DILENDRI WETTEWE APPOINTED ACCOUNT DIRECTOR AT THINKFINITY
Thinkfinity (Pvt) Ltd has appointed Dilendri Wettewe as Account Director, bringing over a decade of advertising experience across FMCG, retail, finance, and fashion....
GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE
Google has opened Meadow Point, a new campus in San Jose for...
OGILVY INDIA AND GOOGLE LAUNCH AI STUDIO TO REINVENT CREATIVE STORYTELLING
Ogilvy India has partnered with Google to launch a bespoke AI Creative...
OGILVY SINGAPORE CROWNED CLIO AWARDS AGENCY OF THE YEAR 2026
Ogilvy Singapore has been named the 2026 Clio Awards Agency of the...
WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA
WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly...
THAYALAN BARTLETT HONOURED IN CAMPAIGN ASIA-PACIFIC’S “50 OVER FIFTY 2026”
Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, has been named in...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES
Cannes Lions has announced its juries for 2026, with 14 Australians selected...
INDIAN CREATIVE LEADERS TAKE CENTRE STAGE IN CANNES LIONS 2026 JURY LINE-UP
Ten Indian advertising leaders have been named to the Cannes Lions 2026...
HYUNDAI MOTOR GROUP PARTNERS WITH EXPLORATORIUM FOR SEOUL SCIENCE MUSEUM
Hyundai Motor Group has announced a long-term partnership with San Francisco’s Exploratorium...
VIDHI SHAH JOINS ZEE MUSIC COMPANY AS DIRECTOR – MARKETING
Vidhi Shah has been appointed Director – Marketing at Zee Music Company, bringing over 16 years of experience across entertainment, streaming, films and...
MYNTRA’S NEXT CAMPAIGN REDEFINES EFFORTLESS EVERYDAY FASHION
Myntra’s NEXT campaign celebrates clothing that flows naturally through everyday routines, from coffee runs to meetings. With the message that “feeling like yourself...
JAGATJIT INDUSTRIES TO ENTER PREMIUM WHISKY SEGMENT
Jagatjit Industries will enter India’s premium whisky market with a single malt launch in FY 2026-27. Known for Aristocrat and Royal Medallion, the...
NIKE X KOOL-AID PINK LEMONADE JA3: NOSTALGIA MEETS INNOVATION
Nike and Kool-Aid have reignited their unexpected partnership with NBA star Ja Morant, unveiling the Pink Lemonade Ja3 sneakers. Rooted in Ja’s childhood...
LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN
Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...
ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING
India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN
Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING
Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...
NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH
British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
