FOSTER’S REVIVES ‘AMBER NECTAR’ WITH ABSURDIST CAMPAIGN
Foster’s has unveiled a new communications campaign celebrating its iconic ‘Amber Nectar’. Positioning itself as the antidote to overcomplication, the brand leans into...
NYMPHS: DELFINA PIGNATIELLO’S SUBMERGED VISION
Argentine photographer Delfina Pignatiello’s underwater series Nymphs captures synchronised swimmers in a pool using breath-hold immersion and carefully orchestrated lighting. Shortlisted in the...
HALAPOP REFRESHES LOGO TO STRENGTHEN MULTILINGUAL IDENTITY
UAE-based prebiotic soda brand HalaPop has unveiled an updated bilingual logo after discovering that non-Arabic-speaking consumers were reading its name simply as “Pop”....
TANIA SINHA TO LEAD CHEILX CHEIL INDIA’S DELHI OFFICE
CheilX Cheil India has appointed Tania Sinha to head its Delhi office, marking a strategic move to strengthen client partnerships and drive regional...
MCDONALD’S INDIA SERVES UP FESTIVE FLAVOURS WITH SPICY PATAKHA RANGE
McDonald’s India (West & South), operated by Westlife Foodworld Ltd., has launched the Spicy Patakha Range to mark the festive season. Featuring paneer...
BGMI URGES PLAYERS TO STOP OVERTHINKING WITH ‘SOCH KUM, KHEL MAXIMUM’
BATTLEGROUNDS MOBILE INDIA (BGMI) has launched its new campaign ‘Soch Kum, Khel Maximum’, created with 22feet, Omnicom Advertising India. Using humour and relatable...
AI CONFIDENCE OUTPACES SAFEGUARDS IN MARKETING DECISIONS
Senior marketers across Australia report rising confidence in decision-making, with AI now a trusted advisor. Bench Media’s The Confidence Equation reveals 90 per...
THE Y LAUNCHES “IT STARTS HERE” NATIONAL BRAND PLATFORM
The Y Australia has launched “It Starts Here”, its first unified national brand platform in a decade, developed by Think HQ. The campaign...
CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS
The Tata Sons board has approved the reappointment of N Chandrasekaran as...
PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT
Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
SMIRNOFF ICE DEBUTS IN INDIA AS DIAGEO EXPANDS READY-TO-DRINK PORTFOLIO
Diageo has launched Smirnoff Ice in India, introducing the iconic ready-to-drink brand to Goa, Bengaluru and Mumbai with Smirnoff Ice and Smirnoff Ice...
NYMPHS: DELFINA PIGNATIELLO’S SUBMERGED VISION
Argentine photographer Delfina Pignatiello’s underwater series Nymphs captures synchronised swimmers in a pool using breath-hold immersion and carefully orchestrated lighting. Shortlisted in the...
HALAPOP REFRESHES LOGO TO STRENGTHEN MULTILINGUAL IDENTITY
UAE-based prebiotic soda brand HalaPop has unveiled an updated bilingual logo after discovering that non-Arabic-speaking consumers were reading its name simply as “Pop”....
TANIA SINHA TO LEAD CHEILX CHEIL INDIA’S DELHI OFFICE
CheilX Cheil India has appointed Tania Sinha to head its Delhi office, marking a strategic move to strengthen client partnerships and drive regional...
BGMI URGES PLAYERS TO STOP OVERTHINKING WITH ‘SOCH KUM, KHEL MAXIMUM’
BATTLEGROUNDS MOBILE INDIA (BGMI) has launched its new campaign ‘Soch Kum, Khel Maximum’, created with 22feet, Omnicom Advertising India. Using humour and relatable...
HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP
Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...
BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS
Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
OPPO INDIA PARTNERS WITH LOLLAPALOOZA 2027 TO CELEBRATE YOUTH CULTURE
OPPO India has announced its partnership with Lollapalooza India 2027 as an Associate Partner, positioning the Reno Series at the intersection of technology,...
HIBIKI HARMONY MEETS CHISO: A CELEBRATION OF JAPANESE ARTISTRY
Hibiki Japanese Harmony has partnered with Kyoto’s Chiso kimono house to unveil its 2026 Limited-Edition bottle. Featuring a bespoke floral design inspired by...
GALAXY BUDS ON: SAMSUNG’S NEW ERA OF OPEN-EAR INNOVATION
Samsung Electronics has unveiled Galaxy Buds On, its first clip-on, open-ear earbuds designed for comfort, awareness, and seamless AI integration. With Gemini Live...
JOHNNIE WALKER BLUE LABEL UNVEILS INDIAN FESTIVE BLEND
Johnnie Walker Blue Label has introduced its Indian Festive Blend, a limited‑edition whisky inspired by India’s culinary traditions and celebratory spirit. Continuing its...
CASIO BRINGS G-SHOCK TOUGHNESS TO ANIME FESTIVAL IN DELHI
Casio Computer Co. Ltd., parent of Casio India, will showcase G-SHOCK at Mela! Mela! Anime Japan!! on 3–4 October 2026 at Pacific Mall,...
ICONICA UNIÓN USHERS IN A NEW ERA FOR CUBAN RUM
Iconica Unión has been unveiled as the ultimate expression of the Iconica Collection, celebrating the art of continuous ageing and the mastery of...
VIRAT KHANNA JOINS TATA CONSUMER PRODUCTS AS VP – MARKETING & INNOVATION, BEVERAGES
Tata Consumer Products has appointed Virat Khanna as Vice President – Marketing & Innovation, Beverages. Transitioning from skincare to beverages after five years...
DIMPLE ASHER JOINS ZEE ENTERTAINMENT AS ASSOCIATE DIRECTOR – MARKETING & COMMUNICATIONS
Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Communications, Zee Network. In her new role, she will...
SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA
Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...
ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS
Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...
