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Monday , 18 May 2026
Blog

RACING SPIRIT STILL DRIVES FORD’S LEGACY

Henry Ford’s 1901 sweepstakes win sparked the birth of The Ford Motor Company and embedded racing into its soul. Over a century later,...

WILD OATS GOES BOLD WITH ENERGETIC REBRAND

Wild Oats has unveiled a daring new identity after more than 15 years, with Colorado-based agency Sukle injecting youthful energy through a vibrant...

ŠKODA INDIA REDEFINES LUXURY WITH KODIAQ L&K

The Škoda Kodiaq L&K presents a vision of understated luxury, where refinement feels natural and journeys are crafted with care. Designed for discerning...

BROWN-FORMAN LAUNCHES EL JIMADOR SPARKLING MARGARITA RTDS IN UK

Brown-Forman has launched el Jimador Sparkling Margarita RTDs in the UK, available in Lime and Mango. Infusing citrus and tropical flavours, the range...

Brands

DIAGEO LAUNCHES TEQUILA TRAVEL RETAIL PUSH FOR FIFA WORLD CUP

Drinks giant Diageo has unveiled a sweeping travel retail strategy for its flagship Tequila brands, Don Julio and Casamigos, ahead of the Fifa...

Campaigns

DROGA5 SEES DOUBLE IN DEBUT WINDOWS CAMPAIGN

Droga5’s debut Windows campaign, directed by Mackenzie Sheppard, features 25 sets of twins to depict student life’s duality. The hero film Doppelmode embodies...

Campaigns

MYNTRA’S NEXT CAMPAIGN REDEFINES EFFORTLESS EVERYDAY FASHION

Myntra’s NEXT campaign celebrates clothing that flows naturally through everyday routines, from coffee runs to meetings. With the message that “feeling like yourself...

Brands

JAGATJIT INDUSTRIES TO ENTER PREMIUM WHISKY SEGMENT

Jagatjit Industries will enter India’s premium whisky market with a single malt launch in FY 2026-27. Known for Aristocrat and Royal Medallion, the...

Top 10 of the Week

Top 10 of the Week

GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE

Google has opened Meadow Point, a new campus in San Jose for...

AITop 10 of the Week

OGILVY INDIA AND GOOGLE LAUNCH AI STUDIO TO REINVENT CREATIVE STORYTELLING

Ogilvy India has partnered with Google to launch a bespoke AI Creative...

AGENCYTop 10 of the Week

OGILVY SINGAPORE CROWNED CLIO AWARDS AGENCY OF THE YEAR 2026

Ogilvy Singapore has been named the 2026 Clio Awards Agency of the...

Top 10 of the Week

WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA

WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly...

AGENCYTop 10 of the Week

THAYALAN BARTLETT HONOURED IN CAMPAIGN ASIA-PACIFIC’S “50 OVER FIFTY 2026”

Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, has been named in...

AGENCYTop 10 of the Week

OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS

Omnicom Advertising Asia has formed a new regional leadership team, bringing together...

PhotographyTop 10 of the Week

SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE

In a dazzling showcase of global talent, the Sony World Photography Awards...

AGENCYTop 10 of the Week

AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES

Cannes Lions has announced its juries for 2026, with 14 Australians selected...

AwardsTop 10 of the Week

INDIAN CREATIVE LEADERS TAKE CENTRE STAGE IN CANNES LIONS 2026 JURY LINE-UP

Ten Indian advertising leaders have been named to the Cannes Lions 2026...

TechnologyTop 10 of the Week

HYUNDAI MOTOR GROUP PARTNERS WITH EXPLORATORIUM FOR SEOUL SCIENCE MUSEUM

Hyundai Motor Group has announced a long-term partnership with San Francisco’s Exploratorium...

News Around the Globe

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APPOINTMENT

AJIO APPOINTS 22FEET AS DIGITAL AGENCY OF RECORD

AJIO has appointed 22feet as its digital agency of record following a multi-agency pitch. The mandate covers digital and social media strategy, with...

WILD OATS GOES BOLD WITH ENERGETIC REBRAND

Wild Oats has unveiled a daring new identity after more than 15 years, with Colorado-based agency Sukle injecting youthful energy through a vibrant...

ŠKODA INDIA REDEFINES LUXURY WITH KODIAQ L&K

The Škoda Kodiaq L&K presents a vision of understated luxury, where refinement feels natural and journeys are crafted with care. Designed for discerning...

BROWN-FORMAN LAUNCHES EL JIMADOR SPARKLING MARGARITA RTDS IN UK

Brown-Forman has launched el Jimador Sparkling Margarita RTDs in the UK, available in Lime and Mango. Infusing citrus and tropical flavours, the range...

Video of the Day

LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN

Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...

Top Creative Works

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Advertising

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ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING

India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...

COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE

Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....

MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO

McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....

Branding

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BrandsVideo of the Day

LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN

Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...

Brands

MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION

PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...

Brands

KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST

Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...

Brands

BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE

BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...

Brands

BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT

Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...

Brands

PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH

Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...

Marketing

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RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE

Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...

VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING

Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...

NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH

British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...

ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE

Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...