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Thursday, May 22, 2025

Latest News

Allied Blenders and Distillers Appoints Arvind Mohta as Marketing Director to Drive Strategic Growth

Allied Blenders and Distillers Limited (ABDL), one of India's leading spirits companies, has officially announced the appointment of Arvind Mohta as its new Marketing...

Samsung Unveils Global Campaign Spotlighting Cutting-Edge Vision AI Capabilities

Samsung has rolled out a global campaign spotlighting its groundbreaking Samsung Vision AI—an advanced suite of smart TV innovations designed to elevate the user...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Kimpton Maa-Lai Bangkok Appoints Spotlight Asia to Lead F&B Communications

Kimpton Maa-Lai Bangkok has brought on Spotlight Asia as its official agency on retainer to lead food and beverage communications, experience design, and hyperlocal engagement strategy....

LePub Singapore names Penny Sadlier as MD, Announces Five Senior Hires

LePub Singapore has named Penny Sadlier as its new Managing Director, bringing over 20 years of experience in brand-building and integrated campaign leadership to strengthen the...

Janhvi Kapoor join hands with Sugar Free to champion guilt-free indulgence

Sugar Free, one of India’s foremost sweetener brands, has announced Janhvi Kapoor as its new brand ambassador in a fresh campaign crafted by global creative and...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Samsung Unveils Global Campaign Spotlighting Cutting-Edge Vision AI Capabilities

Samsung has rolled out a global campaign spotlighting its groundbreaking Samsung Vision AI—an advanced suite of smart TV innovations designed to elevate the user experience. Conceptualized by Cheil, the campaign showcases how Samsung Vision AI transforms the television into a dynamic, multi-functional hub tailored for modern lifestyles. Or, as Cheil said, “declares that TV is no longer about what is on the screen, but about the viewers and the things they love.” https://youtu.be/0enhoD3n-xk?si=83R33DLGFUFhl0xV The campaign emphasizes that modern televisions are no longer just about what’s on the screen—they’re about the viewers themselves. Through relatable everyday scenarios, it illustrates how Samsung Vision AI seamlessly adapts to individual preferences, becoming an intuitive part of daily life. Directed by award-winning filmmaker Samir Mallal, the campaign...

Top 5 of the week

Media

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Marketing

Branding

Samantha Ruth Prabhu Joins Casagrand Belair as Brand...

Casagrand has announced a marquee collaboration with pan-Indian superstar Samantha Ruth Prabhu to represent its flagship ultra-luxury bungalow project—Casagrand...

Mia by Tanishq Unveils ‘Flora Blooms’ in a...

Platinum Outdoor, the OOH specialist arm of Madison World, has orchestrated a vibrant and immersive campaign to spotlight Mia...

WPP to Rebrand GroupM as ‘WPP Media’ in...

Global advertising powerhouse WPP is preparing to rebrand its media investment arm, GroupM, as "WPP Media". The rebranding marks...