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ANANYA BIRLA LAUNCHES BIRLA STUDIOS TO REDEFINE INDIAN CINEMA

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UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING

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Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a whimsical...

FROM VIRAL CRAVINGS TO CAFÉ REALITY: THE JAPANESE CHEESECAKE THAT BROKE THE INTERNET LANDS...

Brands Creative Brands - 0
When a dessert trend collides with delivery speed, the result is irresistible. The Japanese Cheesecake, once just a viral reel sensation, has now arrived...

Top 10 of the Week

ICC PARTNERS WITH GOOGLE TO REDEFINE FAN EXPERIENCE AT T20 WORLD CUP

Top 10 of the Week Creative Brands - 0
The International Cricket Council has announced a landmark partnership with Google for the T20 World Cup, naming Google Gemini as the Official AI Fan...
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HYUNDAI CELEBRATES INDIA’S CRICKET DEEWANGI WITH A SHARED JOURNEY

Top Creative Works Creative Brands - 0
Hyundai Motor Company has unveiled a campaign that embraces India’s unfiltered cricket passion—its Deewangi. More than a sport, cricket is a cultural heartbeat, uniting...
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OAKSMITH’S NAGOMI WINS SILVER AT WORLD WHISKIES AWARDS 2026

Top 10 of the Week Creative Brands - 0
Nagomi whisky from Oaksmith has won Silver in the Blended Whisky category for Taste at the World Whiskies Awards 2026, a landmark achievement for...
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BUDGET 2026 SIGNALS A NEW DAWN FOR INDIA’S CREATIVE SECTOR

Top 10 of the Week Creative Brands - 0
Finance Minister Nirmala Sitharaman’s latest Union Budget marks a turning point for India’s creative economy. By acknowledging the “Creative Sector” and proposing initiatives in...
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PIYUSH PANDEY: THE VOICE THAT SHAPED INDIA’S IMAGINATION

Top 10 of the Week Creative Brands - 0
The Indian government’s posthumous Padma Bhushan for Piyush Pandey is more than a personal honor. It is a recognition of advertising as cultural craft,...
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GOLDEN GLOBES 2026 BLENDS BLACK-TIE GLAMOUR WITH SOMBER POLITICAL SOLIDARITY

Top 10 of the Week Creative Brands - 0
The 83rd Golden Globes opened award season with all-black elegance, gothic couture, and daring naked-dress fashion from stars like Selena Gomez, Ariana Grande, and...
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APPLE’S NEW ‘SHOT ON IPHONE’ CAMPAIGN TURNS AUSTRALIAN CRICKET INTO CINEMATIC SPORT

Top 10 of the Week Creative Brands - 0
Apple has launched a new ‘Shot on iPhone’ campaign via TBWA Media Arts Lab Sydney, featuring cricketers Marnus Labuschagne, Scott Boland and Alex Carey....
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Pinterest Predicts 2026: From Glamoratti to Mystic Outlands, the Trends Shaping the Year Ahead

YEAR END SPECIAL STORY Creative Brands - 0
Pinterest has released its Pinterest Predicts 2026 report, identifying 21 emerging global trends across fashion, beauty, food, décor and travel. Backed by search data, the forecast...
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HYDERABAD TO HOST TRIPLE SKY FESTIVAL SHOWCASING TELANGANA’S CULTURE, INNOVATION AND TOURISM

Top 10 of the Week Creative Brands - 0
Telangana Tourism will host a grand triple festival at Parade Grounds, Hyderabad, in January 2026, featuring the International Kite & Sweet Festival, Drone Festival...
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COCA-COLA APPOINTS HENRIQUE BRAUN AS NEXT CEO, SUCCEEDING JAMES QUINCEY

Top 10 of the Week Creative Brands - 0
Coca-Cola names Henrique Braun as next CEO, effective March 31, 2026, succeeding James Quincey, who becomes executive chairman. Braun, current COO, brings extensive experience,...
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INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS MEDIA NETWORK

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INNOCEAN has reaffirmed its global media partnership with Havas Media Network, extending a relationship that spans Hyundai, Kia and Genesis across key regions. With...
Advertising

IGNCA EXHIBITION EXPLORES HOW FILM STARS AND ADVERTISING SHAPED INDIA’S CULTURAL...

Creative Brands - 0
The IGNCA Media Centre hosted Stars Shine in Ads: an Unique Ad Exhibition, tracing the role of film stars in Indian advertising and its cultural...
Advertising

INDIAN ADVERTISING LOSES A VISIONARY: REMEMBERING RAM SEHGAL

Creative Brands - 0
Ram Sehgal, one of Indian advertising’s most respected leaders and a prolific writer, has passed away. Over four decades, he shaped creative standards at...

Media

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Branding

KERALA PLUM CAKE: A CHRISTMAS TRADITION BAKED WITH SPICE, HISTORY AND GLOBAL HERITAGE

Branding Creative Brands - 0
Fragrant with nutmeg, cinnamon and cloves, Kerala’s iconic plum cake reflects centuries of spice-trade history and culinary craftsmanship. Rooted in Christmas tradition and perfected...

SUZUKI GRAND VITARA AND YAMAHA FZ-S FI TAKE CENTER STAGE AT CEYLON MOTOR SHOW 2025

International News Creative Brands - 0
Associated Motorways (Private) Limited (AMW), a proud member of the Al-Futtaim Group, showcased its leadership in Sri Lanka’s automotive and motorcycle markets with the...

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN IN AI LITERACY AND CYBERSECURITY

Branding Creative Brands - 0
Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity awareness among women. Research will...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category

Marketing Creative Brands - 0
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition against...

Piyush Pandey: The One Who Made India Seen

Advertising Creative Brands - 0
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its First-Ever Brand Ambassador

Branding Creative Brands - 0
Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...

Marketing

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