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Friday, December 12, 2025

Latest News

IBM LAUNCHES $330 MILLION GLOBAL MEDIA REVIEW AMID MAJOR MARKETING RESET

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IBM has begun a review of its global media mandate, a business worth around $330 million annually. The move, one of the year’s biggest...

MUU BRANDING CRAFTS AN ILLUSTRATED FRAGRANCE UNIVERSE FOR K. HEBDA’S PARADOX COLLECTION

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MUU Branding has created the full visual and strategic identity for Paradox, a new fragrance line by K. Hebda. Through detailed illustrations and refined...

Top 10 of the Week

COCA-COLA APPOINTS HENRIQUE BRAUN AS NEXT CEO, SUCCEEDING JAMES QUINCEY

Coca-Cola names Henrique Braun as next CEO, effective March 31, 2026, succeeding James Quincey, who becomes executive chairman. Braun, current COO, brings extensive experience,...

30TH INTERNATIONAL FILM FESTIVAL OF KERALA SET TO CELEBRATE GLOBAL AND REGIONAL CINEMA

The 30th edition of the International Film Festival of Kerala (IFFK) will run from December 12–19, 2025, in Thiruvananthapuram. Featuring over 200 films from...

CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR

Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor, the...

KRISTIAAN KROON TAKES CHARGE AS OMNICOM RESHAPES LEADERSHIP AFTER IPG MERGER

Omnicom has appointed Kristiaan Kroon as CEO of Omnicom Media amid widespread restructuring following its A$20-billion acquisition of IPG. Several senior leaders exit as...

Tilaknagar Industries Enters Premium Whisky Segment with the Launch of Seven Islands  

Tilaknagar Industries, maker of Mansion House Brandy, is set to enter India’s booming premium whisky market with its revived brand Seven Islands. Riding on...

AUDI RACES INTO A NEW ERA AS IT JOINS FORMULA 1 WITH PERFORMANCE-DRIVEN VISION

Audi’s entry into Formula 1 marks a transformative moment for the brand, reinforcing its global competitiveness and long-standing legacy of performance. Guided by CEO...

News Around the Globe

DARSHITA SRIVASTAVA JOINS CITI MUMBAI AS ASSISTANT VICE PRESIDENT

Citi has appointed Darshita Srivastava as Assistant Vice President in Mumbai, strengthening its analytics leadership. With experience spanning JPMorgan Chase, Ericsson, and Real Time...

TVS Motor’s Gaurav Gupta Elected Vice President of Global Motorcycle Body IMMA  

Gaurav Gupta, President of TVS Motor Company’s two-wheeler business in India, has been appointed Vice President of the International Motorcycle Manufacturers’ Association. Representing SIAM,...

COCA-COLA APPOINTS HENRIQUE BRAUN AS NEXT CEO, SUCCEEDING JAMES QUINCEY

Coca-Cola names Henrique Braun as next CEO, effective March 31, 2026, succeeding James Quincey, who becomes executive chairman. Braun, current COO, brings extensive experience,...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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Client: Debenhams

#Drikitup

Client: Bisleri India

Get Paid, Not Played

Client: Razorpay

Keep Walking Campaign

Client: Johnnie Walker  

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Advertising

INDIAN ADVERTISING LOSES A VISIONARY: REMEMBERING RAM SEHGAL

Ram Sehgal, one of Indian advertising’s most respected leaders and a prolific writer, has passed away. Over four decades, he shaped creative standards at JWT and Contract Advertising, strengthened industry institutions, and inspired generations through his mentorship and books. His legacy of integrity, imagination and leadership leaves an enduring imprint on the profession.   The Indian advertising fraternity is mourning the loss of Ram Sehgal, one of its most influential leaders and a cornerstone of the industry’s modern identity. His passing marks the end of an era defined by discipline, imagination, mentorship and a rare commitment to strengthening every institution he touched. For over four decades, Sehgal shaped the contours of Indian advertising, not through loud declarations or fleeting campaigns, but through a steady, principled contribution that helped define the profession’s ethos and elevate its creative ambition. Sehgal’s journey began at S.H. Benson, an agency that would later become part of...

Top 5 of the week

Media

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Branding

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN IN AI LITERACY AND CYBERSECURITY

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity awareness among women. Research will...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition against...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its First-Ever Brand Ambassador

Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...

‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy

Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the company...

Siniat and IMA B2B launch ‘The One’ brand campaign

Building materials leader, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, 'Siniat. The One.', designed to reposition...

Marketing

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