BCCI SECURES MUTHOOT FINCORP AS TITLE SPONSOR THROUGH 2028
The BCCI has roped in Muthoot Fincorp as the new title sponsor for Indian cricket until March 2028. The two-year agreement, starting with...
D&AD 2026 AWARDS CROWN BLACK PENCIL WINNERS
D&AD’s 2026 Awards Ceremony in London honoured creative excellence with four Black Pencils across three projects, alongside global rankings that spotlighted agencies, networks...
TABOOLA UNVEILS REALIZE ID TO TACKLE FRAGMENTED CONSUMER JOURNEYS
Taboola has launched Realize ID, a unified identity solution designed to help performance marketers capture and act on open‑web intent. The offering has...
FIRSTCRY LAUNCHES INTERNATIONAL STORE TO BRING GLOBAL PARENTING BRANDS TO INDIA
FirstCry has unveiled its new International Store within its mobile app, offering Indian families direct access to globally acclaimed baby, kids, and maternity...
STAYFREE’S DAUGHTER’S DAY FILM CHAMPIONS SONS AS ALLIES IN PERIOD CONVERSATIONS
On Daughter’s Day, Stayfree unveiled a new digital film under its award‑winning #BetaStayfreeLeAana campaign, highlighting how raising empathetic sons is key to raising...
ARTIC VODKA’S FLAVOURFUL NEW CHAPTER
Modi Illva has unveiled three new Artic Vodka variants—Minty Jamun Blast, Berry Blast and Green Apple Blast—launched in Goa, Delhi and Uttar Pradesh....
LUFTHANSA ELEVATES AIRLINE HOSPITALITY WITH GLOBAL CAMPAIGN
Lufthansa has partnered with Serviceplan Group to launch its global campaign “Premium lives in the details”, led by Brand Lead Michelle Mynhardt and...
THE BODY SHOP BRINGS JASMINE TO DIWALI WITH ‘SPARK YOUR INNER RADIANCE’
The Body Shop has unveiled its Diwali campaign, ‘Spark Your Inner Radiance’, in India, celebrating Jasmine’s cultural significance through a multi-film series and...
CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS
The Tata Sons board has approved the reappointment of N Chandrasekaran as...
PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT
Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
FLIPKART’S BIG BILLION DAYS TESTS THE LIMITS OF GEN Z IDENTITY
Flipkart’s Big Billion Days campaign, ‘Are You Really Gen Z?,’ created with McCann India, playfully gatekeeps fashion and beauty trends for true Gen...
D&AD 2026 AWARDS CROWN BLACK PENCIL WINNERS
D&AD’s 2026 Awards Ceremony in London honoured creative excellence with four Black Pencils across three projects, alongside global rankings that spotlighted agencies, networks...
TABOOLA UNVEILS REALIZE ID TO TACKLE FRAGMENTED CONSUMER JOURNEYS
Taboola has launched Realize ID, a unified identity solution designed to help performance marketers capture and act on open‑web intent. The offering has...
FIRSTCRY LAUNCHES INTERNATIONAL STORE TO BRING GLOBAL PARENTING BRANDS TO INDIA
FirstCry has unveiled its new International Store within its mobile app, offering Indian families direct access to globally acclaimed baby, kids, and maternity...
STAYFREE’S DAUGHTER’S DAY FILM CHAMPIONS SONS AS ALLIES IN PERIOD CONVERSATIONS
On Daughter’s Day, Stayfree unveiled a new digital film under its award‑winning #BetaStayfreeLeAana campaign, highlighting how raising empathetic sons is key to raising...
HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP
Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...
BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS
Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
JOEL GOTT WINES INTRODUCES SAUVY B SPRITZ
Joel Gott Wines has unveiled Sauvy B, a new ready-to-drink canned Sauvignon Blanc spritz infused with electrolytes. The launch taps into spritz culture...
PROTEIN MEETS SNACKING: PARAG MILK FOODS EXPANDS AVVATAR RANGE
Parag Milk Foods has entered the snacking segment with Avvatar Popped Protein Chips, extending its nutrition portfolio beyond powders, beverages and bars. The...
JOHNNIE WALKER PARTNERS WITH SABRINA CARPENTER FOR BLACK LABEL LIMITED EDITION
Johnnie Walker has unveiled a new limited-edition Black Label bottle in collaboration with Grammy Award-winning global superstar Sabrina Carpenter. The release marks a...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET
Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...
DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS
Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...
SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA
Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...
ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS
Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...
SAMSUNG’S TIM COOK MOMENT GOES VIRAL
Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
