Savsol Lubricants, a key player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, has revealed its partnership with Sidharth Malhotra. The actor will serve as the brand ambassador, aiding in establishing the brand’s new and exciting identity.
This collaboration also signifies a significant milestone in Savsol’s journey in lubricants and engine oils, as it introduces its Ester Fluid technology under the brand name Savsol Ester 5.
Sidharth, renowned for his charisma, youth appeal, acting talent, and versatile career, embodies Savsol’s ethos and dedication to enriching the driving experience through technological integration into its products. His passion for automobiles further reinforces the synergy with Savsol. In this alliance, Sidharth will feature in digital, print, and TV campaigns for Savsol, showcasing its diverse product range.
Vishal Sood, president – Lubes, Savsol Lubricants, said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”
On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”
“We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Kamran Siddiqui, VP – marketing, Savsol Lubricants.
The partnership with the celebrated actor is a reflection of Savsol’s vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for lubricants and services.
