New Mandates in Brief

Bright Brain wins digital mandate for Tea Culture of the World After a...

‘BIG B IS INDIA’S MOST TRUSTED’

The ‘TIARA Research Report on Celebrities as Human Brands’ by the Indian Institute of Human Brands...

Havas wins creative and media mandate for JBL and Harman Kardon

Audio major HARMAN, a wholly-owned subsidiary of Samsung Electronics Company, has awarded its integrated creative and...

McCann Worldgroup designs IPL campaign for Expo 2020 Dubai

McCann, which won the creative and strategic mandate for Expo 2020 in the Indian region, has designed a high-octave campaign that...

‘CARRYMINATI’ IS ARCTIC FOX BRAND AMBASSADOR

Lifestyle brand Arctic Fox has appointed Asia’s top YouTube content creator ‘CarryMinati’ aka Ajey Nagar as...

ALEX SCHULTZ FACEBOOK CHIEF MARKETING OFFICER

Social media giant, Facebook has announced the appointment of Alex Schultz as its new Chief Marketing Officer. Prior to his new...

NEED, NOT WANT, IS OF THE ESSENCE

So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Wunderman Thompson South Asia wins creative mandate for AirAsia India

Wunderman Thompson South Asia has won the creative mandate for AirAsia after a closely contested multi-agency pitch in 2019. The agency...

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