ALEX SCHULTZ FACEBOOK CHIEF MARKETING OFFICER

Social media giant, Facebook has announced the appointment of Alex Schultz as its new Chief Marketing Officer. Prior to his new...

NEED, NOT WANT, IS OF THE ESSENCE

So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Wunderman Thompson South Asia wins creative mandate for AirAsia India

Wunderman Thompson South Asia has won the creative mandate for AirAsia after a closely contested multi-agency pitch in 2019. The agency...

Effies India 2020: Shortlists announced

Across 44 categories, including sub-categories, close to over 90 brands and their respective campaigns have been shortlisted for the Effies India...

Magazine Unloaded

In keeping with trends globally, advertising volumes in magazines in India too have fallen over the last five years, according to...

Half Full is Half Empty

Kotak Mahindra Life Insurance Company Ltd (Kotak Life) recently launched a digital campaign, highlighting the importance of a ‘complete’ life insurance...

We’re interested in personalization of advertising and marketing at scale: Sir Martin Sorrell

In India recently for the launch of media consultancy MightyHive’s new office in Mumbai, Sir Martin Sorrell, who had earlier launched S4 Capital in...

Group M’s worth alone equal to WPP’s stock market value: Martin Sorrell

Sir Martin Sorrell, the founder of WPP Plc, the world’s largest advertising and PR group,has said that the probable break-up value of WPP is...

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