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Monday, October 25, 2021

Marketing

Samriddh Dasgupta joins Heads Up for Tails as CMO

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Former vice president marketing and new brands at Bombay Shaving Company, Samriddh Dasgupta has joined Heads Up for Tails as their chief marketing officer....

Start where you are and move forward with Milind Soman in Lifelong’s new movement...

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Fight Lazy, conceptualised by Centrick Marketing Solutions LLP, is a movement aimed at driving affinity for Lifelong India Online. This movement is kickstarted with...

Bournvita focuses on Kids’ mental health in its new campaign

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Conceptualized and brought to life in partnership with Ogilvy India and mental health organization, The MINDS Foundation, Cadbury Bournvita has rolled out ‘Get The Message’,...

Ranveer Singh pitches crypto isn’t ‘Bohot Hard’ in CoinSwitch Kuber ad

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CoinSwitch Kuber has onboarded Bollywood superstar and youth icon Ranveer Singh as its first-ever brand ambassador. Through this association, CoinSwitch Kuber aims to leverage...

Seema Chawla is chief marketing officer, LocoNav

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LocoNav has appointed Seema Chawla as chief marketing officer. The appointment came into effect in August 2021. In her new role, Seema Chawla will...

Honda Activa rides viewers to post pandemic life

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Honda Motorcycle & Scooter India (HMSI) has rolled out a new film to encapsulate the emotions of Indians who are bouncing back on their feet while...

WebEngage names Ankur Gattani as VP- growth and marketing

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WebEngage has announced the appointment of Ankur Gattani as vice president, growth and marketing. Gattani has over 13 years of experience including as a customer, mentor and advisor to...

Unilever’s Megha Agarwal is head of marketing, WeWork India

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WeWork India has announced key appointments to the India leadership team. Megha Agarwal has been appointed as the new head of marketing. Raghuvinder Singh Pathania has been elevated...

Coca-Cola rolls out ‘Real Magic’ brand platform with refreshed visual identity and global campaign

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Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in...

D2C Brand Plum onboards Shivani Behl as CMO and Gaurav Sarda as CFO

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Plum – a home-grown, 100% vegan, PETA certified, clean beauty brand is strengthening its leadership team as it looks to deepen its omni-channel network...

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