COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Facebook, Sony partner to bring VOD content from India’s Aussie tour

Cricket fans will be able to access and view match highlights, in-play moments, and more from...

SONY PICTURES NETWORK INDIA TURNS 25

N. P. Singh, MD & CEO, SPN. As Sony Pictures Networks India’s (SPN) enters its silver jubilee...

IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

ANUPRIYA ACHARYA AAAI PRESIDENT

The Advertising Agencies Association of India’s (AAAI) Annual General Body Meeting has named Anupriya Acharya, CEO, Publicis Groupe, South Asia, President...

‘AGENCIES ARE PROBLEM SOLVERS’

The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

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