ANUPRIYA ACHARYA AAAI PRESIDENT

The Advertising Agencies Association of India’s (AAAI) Annual General Body Meeting has named Anupriya Acharya, CEO, Publicis Groupe, South Asia, President...

‘AGENCIES ARE PROBLEM SOLVERS’

The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

‘MISSION CANCEL CORONA’

After 10 weeks of a tight lockdown, many cities across India have been allowed to partially open even as the spread...

CARING IS OF THE ESSENCE

Poet and writer KAUSHIK CHAKRABORTY is Director, Strategy & Planning, THE SAUCE Brand Communications, a full-service contemporary ad agency. A graduate...

MEDIA UNLIMITED IS ADOBE CERTIFIED RESELLER FOR APAC

Media Unlimited, a subsidiary of Conceptual Pictures Worldwide Pvt. Ltd., is partnering with Adobe Stock and Adobe Creative Cloud as exclusive...

COMMUNICATION CENTRAL

SUBHASH KAMATH is CEO and Managing Partner of BBH India. Beyond that corporate descriptor lies a deep thinker and one of...

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