Mankind Pharma, a renowned global pharmaceutical company, announces the launch of a film and initiative in commemoration of the Baisakhi festival. Entitled ‘Sant Se Komal Hai Jo, Aur Veer Bhi Behad Prabal’, this campaign sheds light on the stories of altruism, compassion, and remarkable bravery from the Sikh community.
As the Baisakhi season approaches, Mankind Pharma warmly invites audiences from all corners to delve into the heartwarming narratives of the Sikh community through their film. This endeavor pays homage not only to the cultural richness of the Sikh tradition but also to their unwavering commitment to serving humanity in various capacities.
Rajeev Juneja, vice-chairman and MD of Mankind Pharma, expressed his fervent support for the initiative, stating, “At Mankind Pharma, we echo India’s vibrant cultural tapestry. This film and initiative are our way of honoring the Sikh community’s spirit, particularly their unwavering commitment to service, as exemplified by the core Sikh principle of KarSeva. Throughout our nation’s history, their bravery has been legendary. We aim to pay tribute to these extraordinary acts of service and valour. Baisakhi, a day of immense significance for Sikhs worldwide, is the perfect backdrop to celebrate their heritage, which includes selflessly saving lives and protecting others. We are proud to contribute to this celebration.”
From the simple yet profound act of extending a helping hand to strangers in their hour of need to embodying the timeless courage and resilience of their ancestors, the film captures the very essence of the Sikh ethos. It stands as a poignant reminder of the enduring values of altruism and compassion that have been woven into the fabric of Sikh culture for centuries.
