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Thursday, February 22, 2024

Spotify rolls out ‘Feel The Music’ campaign showcasing behind-the-scenes into music creation

Immerse Yourself in the Beat! Experience the Magic of Music Creation with Spotify Premium’s ‘Feel The Music’ Campaign! Get Up Close and Personal with Your Favorite Artists as Spotify is ready to showcase exclusive Behind-the-Scenes moments of recording and performing. Over 35 local and global icons await to share their musical journey with you!

“Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song – the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible”, said Neha Ahuja, director of marketing – India, Spotify.

The first film featuring Shankar-Ehsaan-Loy for Dil Chahta Hai, released in 2001, and the video takes the listeners through how the trio brought the title track together. Over the coming weeks, Spotify will release more films that will be featured on digital platforms and in movie theatres, and static creatives that will feature on outdoor media.


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