Rajit Gupta has been appointed as Vice President and Creative Head for Cheil X, Mumbai, an independent full-service agency under the Cheil SWA group, to oversee its expanding client base in India. With over 17 years of experience in advertising and a proven track record of crafting impactful campaigns, Rajit will be instrumental in shaping the agency’s creative vision and driving client success. He will report directly to Vikash Chemjong, Chief Creative Officer of Cheil India.
Rajit joins Cheil X from McCann Worldgroup, where he served as Executive Creative Director and led the creative efforts for the G20 summit in India. His illustrious career includes roles at prestigious agencies such as J. Walter Thompson, Publicis, DDB Mudra, and Contract Advertising, working with leading brands like Air India, Coca-Cola, Pepsi, Volkswagen, Domino’s, Nestlé Maggi, and Nescafé. His work has garnered acclaim at both national and international award shows.
Vikash Chemjong commended Rajit’s extensive brand knowledge, keen design sense, and creative flair, describing him as an ideal fit for Cheil X. Rajit expressed his enthusiasm for the new role, viewing it as an opportunity to drive transformation and create impactful work with the backing of a well-established organization.
Commenting on his appointment, Rajit said, “Why Cheil?” That’s what everyone asked me when they heard the news, even Poppins, my dog. He wasn’t thrilled about his walk being moved from 10:00am to 7:00am. I tried to tell him that discipline is good for us, but he sensed there was more to it. He knew that the only reason I’d walk out of a nine-year-old stint is because I was ready for my second innings.
I embraced the idea of transformation. A change in perspective, format, culture and city. I feel a renewed energy to accept this challenge because, as creatives, that’s what we do! We evolve and create something better. “
“Joining Cheil X in Mumbai is like joining a start-up with the backing of a powerful company. It offers the flexibility of a start-up with the stability and resources of an established firm. It’s an opportunity to create impactful work with a confidence that comes from solid backing”.
