Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

YAAP wins social media and content strategy mandate for Mobile Premier League

Indian mobile e-Sport platform, Mobile Premier League, has named YAAP, a new-age specialised digital content company,...

Facebook, Sony partner to bring VOD content from India’s Aussie tour

Cricket fans will be able to access and view match highlights, in-play moments, and more from...

Pond’s plays on emotions in its latest ‘Googly Woogly Wooksh’

Beauty and heath care products major Pond’s has harked back to its old tagline ‘Googly Woogly...

TO COVID WARRIORS WITH LOVE

CEO and Co-Founder, iD Fresh Food. Conceptualised by Bangalore-based People Design and Communications, iD Fresh Food’s newest...

INDIA FASTEST-GROWING OTT MARKET: PwC REPORT

PwC’s Global Entertainment & Media Outlook: 2020-2024 report says the OTT market in India has grown...

Philippe Krakowsky is IPG CEO

Michael Roth, outgoing CEO, IPG. Interpublic Group has named Philippe Krakowsky as its Chief Executive Officer...

‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX

The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social...

‘CARRYMINATI’ IS ARCTIC FOX BRAND AMBASSADOR

Lifestyle brand Arctic Fox has appointed Asia’s top YouTube content creator ‘CarryMinati’ aka Ajey Nagar as...

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