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How do celebrity endorsements help start-up brands?- Piali Dasgupta

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-Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities "Shah Rukh Khan for Byju’s, MS Dhoni for Unacademy, Deepika Padukone for Epigamia, Hardik Pandya,...

‘Andhero Se Roshini Tak’ says HelpAge in its latest campaign

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As the country slowly steps towards some form of normalcy amidst the pandemic, this Diwali, non-governmental organization HelpAge India working for disadvantaged elders, celebrates the festival...

A panel of uber-trendy fashion icons to judge India’s most-admired fashion digital reality show...

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India’s largest digital and fully shoppable reality fashion show, Myntra Fashion Superstar is back with its third season! This year the fiesta promises to...

upGrad positions its online MBA as a solution for working professionals to Fast-Forward their...

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upGrad, Asia’s higher EdTech major, launches a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling...

Myntra and Voot partners to bring Myntra Fashion Superstar Season

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Myntra, a strong fashion and lifestyle destination, and India's leading video streaming platform, Voot, are set to present Myntra Fashion Superstar Season 3, exclusively...

Gauahar Khan Collaborates with Style Island for its Latest Campaign #WhatsInMyWardrobeChallenge

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The premium fashion brand launches a trend-setting influencer-led digital campaign #WhatsInMyWardrobeChallenge to promote its new Fall Collection 2021. Style Island- a premium online clothing...

Juice Cosmetics revamps itself

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In an attempt of connecting with the new generation of Indian women who are fearless, Juice, a cosmetics player having a successful presence in...

Bike Bazaar launches “Bike Loan par sabka haqq hai” campaign to help democratize two-wheeler...

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conceptualized by The Womb, directed by National Award-winner Amit Sharma, Bike Bazaar, India’s first two-wheeler ownership-ridership life cycle company today announced the launch of its...

‘Squid Game’ shining all over the social media: Netflix’s ‘biggest ever’ series launch

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"Squid Game" — a fictional drama from South Korea — is Netflix's "biggest-ever series at launch," the streaming company exclusively told CNN on Tuesday. The dystopian...

Start where you are and move forward with Milind Soman in Lifelong’s new movement...

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Fight Lazy, conceptualised by Centrick Marketing Solutions LLP, is a movement aimed at driving affinity for Lifelong India Online. This movement is kickstarted with...

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