Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results, announced the signing up of DIGI YATRA FOUNDATION as its newest client. This exciting partnership marks another milestone in Social Beat’s continued growth and commitment to deliver exceptional digital marketing solutions.
Digi Yatra, an initiative by the Government of India, is transforming air travel experience by digitizing and simplifying every aspect of the journey. Using biometrics and cutting-edge technology, it offers travelers a seamless, hassle-free, health-risk-free and paperless experience from check-in to boarding. This initiative prioritizes data security, making air travel in India more convenient and eco-friendlier. Their commitment to enhancing the digital travel experience aligns perfectly with the expertise and vision of Social Beat.
As a full-service digital marketing agency, Social Beat has consistently delivered outstanding results for clients across various industries. Social Beat’s team of experts specializes in crafting data-driven strategies that drive brand visibility, engagement, and conversions. With a keen understanding of the evolving digital landscape, Social Beat is well-equipped to propel Digi Yatra to new heights.
Suneil Chawla, Co-founder of Social Beat said “With this partnership, both Digi Yatra Foundation and Social Beat are poised to achieve new milestones in the digital realm. Our seasoned team of professionals are committed to crafting tailored strategies that give the brand a new identity, and logo. The users of Digi Yatra will be treated to an enhanced web and app experience. Additionally, we will leverage a multi-channel digital marketing strategy to onboard 6 million app users by the end of the financial year. This will propel Digi Yatra to the forefront of the travel industry, delivering memorable digital experiences to millions of travelers.”
Suresh Khadakbhavi, CEO, Digi Yatra said, “Digi Yatra policy is an initiative aimed at providing seamless and hassle-free experience for passengers at airports. Its main objective is to enhance passenger experience by eliminating the need for verification of ticket and ID at multiple touch points. The onus is on us to spread the news of its availability, and encourage passengers to use these services. So we need to spread the word by every means at our disposal. We felt that Social Beat with their vast industry experience would be our best partner on the social media front to amplify the advantages of Digi Yatra and to ensure that the projects USPs and the objective of the Government of India reaches every individual.”
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin. D2Scale is their centre of excellence for D2C and retail brands to drive ecommerce growth. Influencer.in is their creator economy product driving discovery and real time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.
About Digi Yatra Foundation:
Digi Yatra Foundation (DYF) is a not-for-profit company incorporated under section 8 of the
Companies Act 2013 on 20th Feb 2019 for the implementation of a digital ecosystem aimed at streamlining air travel pursuant to the Digi Yatra Policy issued by Ministry of Civil Aviation (“MoCA”).
DYF has the following shareholders AAI: 26%, DIAL: 14.8%, BIAL: 14.8%, HIAL: 14.8%, CIAL: 14.8% and MIAL: 14.8%.
DYF has developed the Digi Yatra Central Ecosystem (“DYCE”) for provision of a unique and memorable digital travel experience for domestic passengers using real-time selfie-based facial biometric validation, creation of digital credentials and sharing of digital credentials for identity, travel, health and any other credentials needed in the future for the purpose of achieving a seamless, hassle-free travel at the airport using a single token face biometric, Verifiable Credentials (VCs), Decentralized Identifiers using Self-Sovereign
Identity, W3C standards and a Distributed Ledger (DLT).
