IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

‘AGENCIES ARE PROBLEM SOLVERS’

The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

UN CALLS ON CREATIVES TO CRAFT COVID-19 MESSAGING

"We are in an unprecedented situation and the normal rules no longer apply," says UN Secretary-General Antonio Guterres.

Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

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