Auto sector ad volumes see 16% growth in Q4 of 2020

The latest TAM AdEx cross-media report on the auto sector says that the Fourth Quarter (Q4) of 2020 recorded 16 percent ad...

Sony Pictures Network India net profit Rs. 975.97 crore in FY20

The company’s total revenue, however, has dropped to Rs. 5846.20 crore in FY20 from Rs. 6309.90 crore during the previous year....

Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe...

FESTIVE PERIOD USHERS IN RELIEF FOR TV AS BIG-TICKET LAUNCHES STIMULATE AD SPEND

According to TAM AdEx data, ad spend grew nearly 10 percent over last year's festive period, due, in large part, to...

STAR & DISNEY INDIA PRESENT SUITE OF ADVANCED ADVERTISING SOLUTIONS

Star & Disney India have announced the launch of Sirius, described as an “end-to-end suite of advanced advertising solutions for marketers, media...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Sparx riding the T 20 wave

Sparx, a popular youth-centric brand, depicting the demography’s style quotient and contemporariness and offering a wide...

USV-Sebamed names The Womb strategy and creative partner

The appointment comes without the conventional multi-agency pitch. The core responsibilities of the agency will include working towards building a new,...

SONY PICTURES NETWORK INDIA TURNS 25

N. P. Singh, MD & CEO, SPN. As Sony Pictures Networks India’s (SPN) enters its silver jubilee...

IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

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