STAR & DISNEY INDIA PRESENT SUITE OF ADVANCED ADVERTISING SOLUTIONS

Star & Disney India have announced the launch of Sirius, described as an “end-to-end suite of advanced advertising solutions for marketers, media...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Sparx riding the T 20 wave

Sparx, a popular youth-centric brand, depicting the demography’s style quotient and contemporariness and offering a wide...

USV-Sebamed names The Womb strategy and creative partner

The appointment comes without the conventional multi-agency pitch. The core responsibilities of the agency will include working towards building a new,...

SONY PICTURES NETWORK INDIA TURNS 25

N. P. Singh, MD & CEO, SPN. As Sony Pictures Networks India’s (SPN) enters its silver jubilee...

IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

‘AGENCIES ARE PROBLEM SOLVERS’

The first thing is that you have to understand the client’s business challenges and the solutions you provide — creative business...

CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

UN CALLS ON CREATIVES TO CRAFT COVID-19 MESSAGING

"We are in an unprecedented situation and the normal rules no longer apply," says UN Secretary-General Antonio Guterres.

Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

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