CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

THE UNLIKELY TG

Free Press Journal, that doyen of independent press, along with Rediffusion, has launched a series of pictures that speak up for...

UN CALLS ON CREATIVES TO CRAFT COVID-19 MESSAGING

"We are in an unprecedented situation and the normal rules no longer apply," says UN Secretary-General Antonio Guterres.

RACISM THE ‘REAL VIRUS’

Even as UNICEF declared the novel Coronavirus a “global pandemic”, a group of creatives has come together to use the context...

ADVERTISING’S FIRST PRESIDENTIAL POSTER BOY

Today is America’s first President George Washington’s birthday. Born on 22 February 1732, Washington was a legendary political leader, general, statesman, and...

#THROWBACKTHURSDAY: THE FIRST PRINT AD

William Caxton (Born c. 1422, Kent; Died 1492, London), widely regarded as the first English printer, printed ads for a book...

MY LIFE IS MY MESSAGE

At 17 minutes 5 PM this day 71 years ago he was shot dead moments before he was to lead what...

Safe Space India releases campaign to help tackle depression and suicide

According to a World Health Organisation report released in 2018, India was ranked the ‘most depressed country’ in the world, closely followed by...

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FACEBOOK PROPOSES ONLINE PLATFORM LIABILITY REFORM

Instead of a carte blanche immunity, Facebook CEO Mark Zuckerberg said "platforms should be required to demonstrate that they have systems in place...

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Taproot Dentsu India, the dentsu international-owned creative agency, has launched a second film as part of the agency’s ongoing ‘More Together’ campaign for...

Digital version of Jack Dorsey’s first tweet sells for $2.9 million

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KALYAN JEWELLERS LAUNCHES RS. 1,175 CRORE IPO

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‘MORE TOGETHER’, SAYS FACEBOOK

Facebook has launched a 360-degree campaign designed to build greater social connections in collaboration with Taproot Dentsu and Dentsu Webchutney India. The campaign...