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Sunday, October 24, 2021

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Global ad market to fall 5.8% in 2020; 2021 outlook raised to 12.3% percent:...

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Year 2020 could be regarded as more of a “mild setback than an industry-changing economic catastrophe for the media business”, says GroupM, one of...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

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Traditional media have had their worst year on record in recent memory, driven by sharp and substantial cuts in automotive, retail, travel, and transport...

NEED, NOT WANT, IS OF THE ESSENCE

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So there is this balancing act that most consumers are faced with  — what is okay, what steps do we take before we can...

CONSUMER FASTER THAN BRANDS

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There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...

THAT VITAL VITAMIN

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Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...

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Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about how they embarked...

THE UNLIKELY TG

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Free Press Journal, that doyen of independent press, along with Rediffusion, has launched a series of pictures that speak up for the poor and...

UN CALLS ON CREATIVES TO CRAFT COVID-19 MESSAGING

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"We are in an unprecedented situation and the normal rules no longer apply," says UN Secretary-General Antonio Guterres. The United Nations has put out a...

RACISM THE ‘REAL VIRUS’

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Even as UNICEF declared the novel Coronavirus a “global pandemic”, a group of creatives has come together to use the context of the deadly...

ADVERTISING’S FIRST PRESIDENTIAL POSTER BOY

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Today is America’s first President George Washington’s birthday. Born on 22 February 1732, Washington was a legendary political leader, general, statesman, and was the Founding...

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