Lowe Lintas, a full service agency of the MullenLowe Lintas Group, has announced the launch of Lowe Lintas DX, a digital creative unit. Lintas DX will offer strategic and creative services specifically designed for long-term brand building in the digital spheres, informed an agency statement.
Besides creative services, digital tech production and insights on digital consumers, Lowe Lintas DX will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns. The collaboration marks a first for MullenLowe Global internationally. With Meta in India, the team will also work with Instagram and Facebook creators and Meta’s AR and VR partners.
Arun Srinivas, Director and Head of Ads Business, Meta India, said, “With digital emerging as one the biggest advertising medium in the country, there is a strong need to create new standards of brand building and advertising on digital platforms. Lowe Lintas DX has the potential to become an industry-leading hub of excellence, delivering strong business outcomes for brands that work with both Lowe Lintas and Meta. I am excited to deepen our support with MullenLowe Lintas Group and look forward to some path-breaking work with the team.”
Subbu, Group CEO of MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global, said, “Lowe Lintas DX, a game-changing offering from Lowe Lintas, strategically supported by Meta, is a living system for building brands in a futuristic way. In a rapidly accelerating digital-led marketplace that is characterised by data-driven technologies, our collaboration will explore constantly deepening experiences and smart growth ideas for brands that go far beyond the traditional methods giving businesses unceasing velocity and a competitive leg up. With this collaborative advantage, we are very confident it will enhance learning and possibilities, creating value for everyone in the play – the consumers, our brands, clients, Meta, and us.”
The vision is to augment digital strategies and solutions by harnessing the power of ideas to craft distinctive and impactful campaigns, the statement added.
