Introducing ‘Brahma Phone’: A device crafted by a brand deeply versed in Carnival culture but blissfully ignorant about cell phones.
AMBEV’s Brazilian beverage, Brahma beer, a proud sponsor of the Brazilian Carnival, sought to simplify the Carnival experience for revelers and festival attendees by providing them with a means to stay connected without the hassle of their phones.
This initiative wasn’t merely about extending the reach of a beverage globally; it was about imparting a distinctive method for reveling in festivities without fretting over phone-related concerns, explains the brand.
The Brahma Phone is a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. The innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken.
Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection.
“Brahma is more than a beer; it’s a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” said Sergio Gordilho, Co-President and CCO of Africa Creative.
