Chalo, a transport technology company dedicated to enhancing the reliability, convenience, and seamlessness of everyday bus travel for millions of Indians, has unveiled a new campaign titled #HarSafarKaDigitalHumsafar. Created and conceptualized by Gravity Integrated, the campaign comprises two films inspired by real consumer experiences, showcasing the impact of Chalo’s technology on daily bus travel.
The videos illustrate how Chalo App’s real-time tracking feature empowers commuters to plan their journeys efficiently, reducing wait times and ensuring a smoother travel experience. This feature allows individuals to synchronize their schedules effectively, ensuring timely arrivals at their destinations. Whether it’s a son ensuring he arrives on time to pick up his mother or a teenage girl reassuring her father about the bus’s arrival, the real-time tracking feature provides peace of mind and convenience to commuters.
“Millions of people use buses every day in India to earn their livelihoods, meet families, and go to school, college, and tuition. Chalo’s technology is not only making it so much easier to travel by bus but is also creating a massive social impact on cities and communities. This campaign resonates with Chalo’s commitment to making bus travel better for everyone. With live bus tracking, Chalo continues to set new standards in the realm of urban transportation, making journeys more efficient and stress-free,” said, Kartick Krishnamurthy, head of marketing, Chalo.
“Buses are the lifelines of most cities and towns in India. They help decongest traffic, help create economic opportunities for people who don’t have personal transport and help families stay in touch. Chalo’s technology is powering these buses and making travel better for everyone. We wanted to tell the human side of the technology story taking inspiration from real life examples. Along with these films, we are rolling out a 360 degree campaign that helps narrate Chalo’s story to not just consumers but also to government bodies, mobility influencers and the media at large”- Prashanth Challapalli, founder & CEO, Gravity Integrated.
According to the release, it currently has operations in over 50 cities across India and 5 international cities. In Mumbai, which is one of the largest markets where Chalo is present, over 45% of daily bus travellers use the Chalo App – a testament to its usefulness in improving daily travel.
