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Wednesday, February 19, 2025

Editor's Pick

Centerfruit Ignites Taste Sensations with Iconic “Kaisi Jeebh Laplapayee” Campaign

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Centerfruit, a flagship brand from Perfetti Van Melle, has launched a dynamic new campaign that celebrates the joy of flavor with its unforgettable tagline,...

Adobe Appoints Lara Balazs as Chief Marketing Officer and EVP of Global Marketing

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Adobe has announced the appointment of Lara Balazs as its Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing. Reporting directly to CEO...

Kartik Aaryan and Triptii Dimri Team Up with Spotify for Bhool Bhulaiyaa 3 Collaboration

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Certain characters leave an indelible mark on cinema, and Vidya Balan's portrayal of 'Manjulika' in the 2007 cult classic Bhool Bhulaiyaa is undeniably one...

Essilor Unveils New Varilux Campaign Starring Virat Kohli

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Essilor, a global leader in ophthalmic lenses, has rolled out a new campaign for its Varilux brand, with renowned cricketer Virat Kohli as the...

Zepto’s New Diwali Campaign Aims to Bring Soan Papdi Back in the Spotlight

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In a playful twist as surprising as discovering Soan Papdi tucked away in the back of the snack drawer, Zepto has named this iconic...

Rajiv Chatterjee, Shriram Iyer, and T Gangadhar Launch New Venture: ZeroFifty Mediaworks

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Former senior executives from Lintas and Tilt Brand Solutions, Rajiv Chatterjee, Shriram Iyer, and T Gangadhar (fondly known as Gangs), have come together to...

Telstra Campaign ‘Better on a Better Mobile Network’ Showcases 26 Stop-Motion Films

For the brief of a new campaign, Telstra CMO Brent Smart and his team challenged Bear Meets Eagle On Fire and +61 to create...

Get ready to rally for the ‘Ultimate Undie-Pendence’ with KL Rahul in the latest...

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XYXX, the Indian lifestyle brand, has launched its new campaign titled "Ultimate Undie-pendence," featuring brand ambassador and investor KL Rahul. The campaign sheds light...

Avian WE, a leading communication agency, has secured the external communications mandate for LG...

LG Electronics, a prominent consumer electronics brand in India, has chosen Avian WE as its external communications partner in the country. Avian WE will...

Savsol Lubricants appoints actor Sidharth Malhotra as their brand ambassador

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Savsol Lubricants, a key player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, has revealed its partnership with Sidharth...

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