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Thursday, February 22, 2024

‘Rampur Asava Indian Single Malt Whisky’ Secures ‘Best World Whisky’ Accolade at the John Barleycorn Awards

Radico Khaitan has declared that ‘Rampur Asava Indian Single Malt Whisky’ has clinched the title of Best World Whisky in the esteemed 2023 John Barleycorn Awards.

Renowned for honoring excellence in the spirits industry, The John Barleycorn Awards have acknowledged the outstanding quality and distinctive attributes of Rampur Asava Indian Single Malt Whisky. What sets Rampur apart is its innovative approach to the aging process, which stands out among other global whiskies. The Himalayan climate, characterized by extreme seasonal variations, imparts a unique flavor, enhanced by the renowned Indian Summer, providing Rampur with additional dimensions and depth. The interaction between the malt and the cask is extensive, leading to maturation nearly four times faster than the traditional process in Scotland.

Sanjeev Banga, President of International Business at Radico Khaitan Ltd, and the creator of the iconic Rampur range of whiskies says, “Our position as possibly the only Indian company in the industry with products such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin and Sangam World Malt Whisky in the super-luxury space, alongside international alcohol companies is testament to their quality. The global availability of our products, coupled with the admiration and recommendations from top experts including this latest achievement in the John Barleycorn Awards, stands as proof of our unwavering commitment to product quality and consumer satisfaction.” Banga further added that Rampur Asava will soon be available for Whisky aficionados in the Indian domestic market.

In emphasising the global significance of Indian whisky, Kunal Madan, Vice President of International Business at Radico Khaitan added, “India commands a staggering 48 percent share of the global whisky market. While the majority stays within our borders, the efforts of producers like us have successfully introduced our exceptional Indian whiskies to markets such as the US and UK. In a landscape dominated by only a handful of Indian whiskies, Rampur has earned its place as one of the most highly regarded brands. This recognition reinforces the impact of our journey, guided by quality and innovation, beyond national borders.”

The Rampur range, including Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, and Rampur Trigun Indian Single Malt Whiskies, exemplifies Radico Khaitan’s commitment to excellence and diversity in the world whisky category.

About Radico Khaitan:

Radico Khaitan Limited is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943. The Company has distilleries in Rampur and Sitapur, Uttar Pradesh, and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royalty bottling units) spread across the country.

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