The Royal Australian Air Force has unveiled a fresh campaign through VML, urging individuals to unlock their full potential and surpass their perceived limitations. Expanding upon the Air Force brand ethos, the campaign extends a welcoming invitation to young Australians to explore the boundless opportunities awaiting them ‘up there’.
The film showcases the Air Force’s impressive fleet, featuring F-35A Lightning II and F/A-18F Super Hornet jets, an E-7A Wedgetail early warning and control aircraft, and a C-17A Globemaster heavy airlifter.
“A career in Air Force is like no other. It’s the only job in the world where you’ll transcend the boundaries between land, sky, and space,” said Robyn Bergmann, Creative Director, VML.
Thomas Tearle, chief executive officer, Australia & New Zealand added: “The latest campaign from our long-term partnership with Defence Force Recruiting will inspire a new cohort of young Australians to explore diverse careers in Air Force – from medical and intelligence roles, to aviation roles, and beyond, into space and cyber. We’re really proud of this campaign and look forward to seeing how our work continues to attract new candidates to consider an ADF career.”
