To commemorate Valentine’s Day, bigbasket, a TATA Enterprise, debuts its newest digital film, ‘Saadgi,’ encapsulating the everlasting essence of love. Crafted to resonate with audiences across generations, ‘Saadgi’ underscores the transient nature of life, encouraging viewers to treasure the simple, everyday moments that impart depth and meaning to our lives.
Produced by Humour Me, the silent film follows the lifelong journey of a couple, highlighting the importance of small moments and the indispensable role of love in our lives.
Speaking about the film, Arun Jayaraman, head of marketing , bigbasket, shared, “At bigbasket, we understand that life’s most precious moments are made up of the little things. What we have brought forth is not just a film; it is a tribute to the joy found in the simplicity of daily life. We hope this film resonates with our customers, inspiring them to appreciate and celebrate the love that exists in their everyday routines. We are enabling them to do so by ensuring that they focus on love while we provide them essentials at their doorstep.”
The narrative follows the couple from their early days of making breakfast together, sharing a cup of tea, to nurturing a plant that grows alongside their love. The wife, in a touching gesture, compiles a daily list of essentials, slipping it into her husband’s pocket. These seemingly mundane activities become the building blocks of a life filled with love, connection, and shared moments.
As the film progresses, the couple ages together, facing life’s ups and downs hand in hand. The story takes a poignant turn as the wife passes away, leaving behind memories and a profound message. The film concludes with the powerful tagline, ‘We’ll deliver the essentials, you deliver the love,’ highlighting bigbasket’s commitment to providing quality essentials to customers while emphasising the importance of love in our daily lives.
Saadgi is a testament to the enduring power of love and its ability to transcend time and circumstance. The film leaves audiences with a quote: “It is the little things in life that make life grand.”
