McCann Worldgroup wins TikTok work

Tiktok, the popular video-based Chinese social media app, has handed its creative duties, earlier handled by DDB Mudra, to McCann WorldGroup...

‘BE A LADY THEY SAID’

Twenty million views and counting. That was the number of views that the fashion film, where Cynthia Nixon, the former Sex and...

Over a cup of tea, Brooke Bond calls for transgender inclusiveness

In its latest digital campaign, part of its series called 'Swad Apnepan Ka', Brooke Bond Red Label once again takes a...

WHY THE MARGIN MATTERS

Cheil India has launched an initiative called #ReduceTheMargin, through which it seeks to cut back on paper wastage. Targeting the nearly 1.2...

GroupM launches INCA in India

GoupM, WPP’s media investment management group, has launched its influencer marketing solution, INCA, in India. INCA or 'Influence, Content Amplification', is an offering...

#KEEP-GIRLS-IN-SCHOOL

Whisper’s latest campaign seeks to widen and deepen awareness about menstrual hygiene and ensure girls, especially those in rural areas, do...

Twitter Reports $1.01 billion in Q4 2019 Revenue

Twitter’s ad revenue has made a comeback into double digits in the last three months of CY 2019 as it clearly...

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