A team of UAE-based young creatives has gamified judging with The Loudest Roar, an Interactive Cannes Lions prediction platform. The open-to-all platform aims to empower emerging talents worldwide to step into a Cannes Lions jury member role and predict which campaigns will “roar the loudest” at this year’s festival.
Participants compete for leaderboard positions and prizes, including cash rewards of up to $500 in Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Each player will additionally receive a personalized juror badge, for them to share their roaring pride on their social media channels.
Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, The Loudest Roar, which the creators point out is wholly independent and not affiliated with Cannes Lions or the agencies they work for, was created to inspire, educate, and reward participants. It aims to become the fantasy league for awards festivals, fostering a vibrant global community of creatives.
“If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an iron on the Cannes Lions too?, The Loudest Roar was born from my love for creativity and desire to geek out with other ad nerds. It’s a space where everyone has a say on what’s great, and can feel inspired to create more great work,” said The Loudest Roar’s ideator, Chirag Khushalani.
Following the awards festival, The Loudest Roar will invite this year’s jury members to share revelations about the official Grand Prix selections. During the sessions, the gamified platform will also reveal what the emerging talents’ chose as their winners and foster discussions on differences in perspectives. For future dialogue, clients and non-industry individuals will be invited to talk about the work they value the most, the group said.
The group added: “Born to drive change in the advertising industry, The Loudest Roar now allows the future of advertising to have their input too.”
