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Creative Work
From Emblems to Advocacy: How the ‘Phryjab’ Campaign Redefined Liberty and Inclusion on the...
In a bold creative move blending technology with activism, the Phryjab campaign took centre stage in Paris from July 24 to August 11, 2024,...
Havas creates new segmentation model as seismic shift in Aussie values sees people turn from...
Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, identified a seismic shift in national...
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
Springboards Launches AI-Powered Tool to Supercharge Creativity, Backed by 120+ Top Agencies and $5M...
Transforming the Creative Process with Tools Designed to Inspire, Not Replace, Human Creativity
Springboards has officially launched, unveiling a transformative AI platform purpose-built for creative...
FCB Secures Leading Positions in The One Club’s Global Creative Rankings
FCB closed 2024 on a high note, reaffirming its position as a creative powerhouse by retaining top honors in The One Club for Creativity’s...
Susan Credle Named Grand Jury President for ADFEST 2025 in Thailand
ADFEST has announced Susan Credle as the Grand Jury President for its 2025 edition. In this prestigious role, Credle will oversee the judging for...
Ogilvy Group Philippines Closes a Stellar Year with Accolades from 4As AOY, APAC SABRE,...
The Ogilvy Group Philippines has been celebrated for outstanding creativity and strategic effectiveness this year, sweeping up multiple prestigious accolades. At the recent Philippines...
“Googlies on Google”: A Fun, Interactive Search Adventure Fueled by Curiosity
Ogilvy Mumbai has launched an innovative campaign for Google Search, titled “Googlies on Google,” aiming to transform the online search experience through the thrill...
Clinic Plus presents #BetiBannKeAana- a tribute to daughters
"‘Tum aana, toh beti bankar aana,’ whispers an expectant mother in Clinic Plus’s new film, released ahead of Daughters’ Day 2024. Conceptualized by Ogilvy,...
MADE THIS launches AI Artist Collective in Australia & New Zealand
Revolutionising advertising by merging technology and art, the MADE THIS AI Artist Collective has launched in Australia and New Zealand. The Collective features top...
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