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Thursday, December 8, 2022

Creative Work

“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX

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"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...

Centrick fills Kirloskar Vasundhara’s Website with nature’s love

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This website refreshes 1440 times a day, to give you a fact about nature for each minute of the day.  Centrick Marketing Solution recently designed...

Actress Anna May Wong to Become First Asian American on U.S. currency

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The U.S. Mint has announced it will begin shipping 25 cent coins featuring Chinese-American actress Anna May Wong marking the first time that U.S....

Role of digital platforms in senior care sector- Piali Dasgupta, Senior Vice President –...

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Contrary to popular belief, today’s senior citizens are quite digitally savvy and acknowledge the convenience digital media brings to their lives. Seniors are late...

Tata Tiscon is back with its 5th film as part of its ‘Build series’...

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It’s Engineers’ Day again. And Tata Tiscon is back with its fifth story in the brand’s digital film content series – ‘The Build’, that...

Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...

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Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s messaging cacophony, where a human...

Doo Creative India rolls out magical TVC for Bison Panel

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Highlighting the mesmerizing beauty of North-east India, Doo Creative has efficiently managed to conceptualise and execute the new TVC for Bison Panel, third in...

BMW Group India defines sustainability with the ‘Future of Mobility’ at India Art Fair

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Showcasing the unique connection between art and automobiles, BMW Group India will exhibit the 'Future of Mobility' at the latest edition of India Art...

Burger King unveils Poop Emoji Ice Cream to highlight it’s no Longer Made with...

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Following the critical success of the “Moldy Whopper”, Burger King is again associating food with things we rather not associate with it. This time,...

NY Festivals Debuts ‘The Future Now’ Technology Category for 2022

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New York Festivals International Advertising Awards has announced the debut for 2022 “The Future Now”, a new category group launched to shine the spotlight on creative work...

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