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Creative Work
Netflix upgrades the Green Screen using AI and lighting the actors in magenta
The green screen, which has a long history in both film and video, has gotten an upgrade thanks to Netflix and a new technique...
PepsiCo India introduces sustainable solution launches Pepsi Black bottles made from 100% recycled plastic
PepsiCo India, reinforced its commitment towards sustainability and plastic circularity by introducing India’s first 100% rPET (recycled plastic) bottles in the carbonated beverage category...
Uber celebrates World Art Day with colorful splash
Uber celebrated World Art Day by taking the joy of painting to its much-loved and made for India product, Uber Auto. Autorickshaws, across the...
Pepsi rebrands itself after 14 years
Pepsi, a global beverage giant, has announced a rebrand to its logo and visual identity; a first in 14 years. The new design will...
The Bombay Times Releases Touching Film for ‘Out & Proud @Work’ Campaign
The Bombay Times has collaborated with Pride Circle and FCB India to launch the ‘Out & Proud @Work’ campaign, aimed at fostering inclusivity and diversity in...
‘RRR’ creates history, ‘Naatu Naatu’ wins Best Original Song
It’s time to go ‘Naatu Naatu,’ India! SS Rajamouli’s RRR has created history by becoming the first Indian feature film to win an Oscar. The film’s...
Lets together ‘Fix the bAIs’, says MullenLowe MENA
With the aim of promoting equality and celebrate the achievements of women in every arena, MullenLowe MENA has launched a new program which attempts...
“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX
"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...
Centrick fills Kirloskar Vasundhara’s Website with nature’s love
This website refreshes 1440 times a day, to give you a fact about nature for each minute of the day.
Centrick Marketing Solution recently designed...
Actress Anna May Wong to Become First Asian American on U.S. currency
The U.S. Mint has announced it will begin shipping 25 cent coins featuring Chinese-American actress Anna May Wong marking the first time that U.S....
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