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Creative Work
The Bombay Times Releases Touching Film for ‘Out & Proud @Work’ Campaign
The Bombay Times has collaborated with Pride Circle and FCB India to launch the ‘Out & Proud @Work’ campaign, aimed at fostering inclusivity and diversity in...
‘RRR’ creates history, ‘Naatu Naatu’ wins Best Original Song
It’s time to go ‘Naatu Naatu,’ India! SS Rajamouli’s RRR has created history by becoming the first Indian feature film to win an Oscar. The film’s...
Lets together ‘Fix the bAIs’, says MullenLowe MENA
With the aim of promoting equality and celebrate the achievements of women in every arena, MullenLowe MENA has launched a new program which attempts...
“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX
"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...
Centrick fills Kirloskar Vasundhara’s Website with nature’s love
This website refreshes 1440 times a day, to give you a fact about nature for each minute of the day.
Centrick Marketing Solution recently designed...
Actress Anna May Wong to Become First Asian American on U.S. currency
The U.S. Mint has announced it will begin shipping 25 cent coins featuring Chinese-American actress Anna May Wong marking the first time that U.S....
Role of digital platforms in senior care sector- Piali Dasgupta, Senior Vice President –...
Contrary to popular belief, today’s senior citizens are quite digitally savvy and acknowledge the convenience digital media brings to their lives. Seniors are late...
Tata Tiscon is back with its 5th film as part of its ‘Build series’...
It’s Engineers’ Day again. And Tata Tiscon is back with its fifth story in the brand’s digital film content series – ‘The Build’, that...
Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand.
In today’s messaging cacophony, where a human...
Doo Creative India rolls out magical TVC for Bison Panel
Highlighting the mesmerizing beauty of North-east India, Doo Creative has efficiently managed to conceptualise and execute the new TVC for Bison Panel, third in...
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