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Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
The difference between a company’s Mission, Vision and purpose- Piali Dasgupta, Senior Vice President...
Vision, mission and purpose are often terms that are grossly misunderstood, misrepresented and used interchangeably by brands. When not understood well and in their...
Audi ropes Rice as its PR agency partner in Singapore
Audi, leading automobile manufacturer has appointed Rice as its PR agency partner in Singapore for the next three years, following a competitive pitch. Rice’s...
OBITUARY: Burson-Marsteller founder Harold Burson moves on
Harold Burson, founder of Burson-Marsteller and the man voted the most influential PR person of the 20th century, died late last week. He was...
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