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PepsiCo India introduces sustainable solution launches Pepsi Black bottles made from 100% recycled plastic
PepsiCo India, reinforced its commitment towards sustainability and plastic circularity by introducing India’s first 100% rPET (recycled plastic) bottles in the carbonated beverage category...
Centrick awakens the spirit of being ‘Limitless’, a new vision for 5 Kirloskar companies
With the legacy of more than a century, the Maharashtra based Indian conglomerate, Kirloskar Group, has collaborated with Centrick Marketing Solutions LLP to bring...
Ameya Kovale is the Senior Director- Creative & Content, TILT
Tilt Brand Solutions, Brand and Communication Consultancy offering ambitious brand and business owners, Strategy, Creative, Digital, Content and Production services, has appointed Ameya Kovale...
THAT VITAL VITAMIN
Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...
FOR A HYBRID AND NIMBLE FUTURE
We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...
BRAND CONJUROR
A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks...
WARC Media 100: Mindshare Mumbai takes 4th spot, India 7th
The WARC Media 100, a prestigious annual ranking of the world's most awarded media agencies, campaigns, and countries, ranks Mindshare's Mumbai office at world...
DESIGN IS ALL
The recently concluded Kochi Design Week (KDW), held at Bolgatty Island in Cochin from Dec 12–14, sought to celebrate the idea of design and...
Tata Motors rolls out #TheUltimateElectricDrive campaign
Ahead of the launch of their new Nexon EV, Tata Motors has signed up celebrity couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign.
This...
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