Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab, encompassing three key verticals – Content, Experience, and Digital Business Transformation.The basis of the strategy, the founders say, is synthesising both marketing and digital transformation while offering 360 degree solutions, creating measurable value, and helping clients to achieve their business objectives.
Advertising and brand communication veterans Saurabh Varma, Vandana Verma, and Rakesh Hinduja have launched Wondrlab a versatile platform-first startup to drive clients’ businesses in the emerging marketing scenario. The founders initiative come in the wake of their belief that the current structure and processes of the communication industry doesn’t adequately address the “fundamental shift in human behaviour, the business landscape, or client concerns through a platform lens”.
The founding team envision a standout “product and service model to address opportunities and challenges”. Wondrlab plans to invest in creating martech platforms in order to provide tools to enable bespoke solutions at the “push of a button”. Wondrlab’s solutions are backed by “data and automation” that is expected to lead to “efficiency, measurability, and ROI through user-friendly platform interfaces, centralised marketing controls, personalised content, and automated solutions at scale”.
Talking about the founding ideals of Wondrlab, Saurabh Varma, Founder and Chief Executive Officer, said, “There has never been a better time to disrupt the communication landscape. At Wondrlab, all our teams are platform first. We will work with key platforms to create hybrid teams that help clients win on these platforms. We will also curate, partner, and build martech platforms that can create meaningful experiences and become an advantage for our clients.”
Vandana Verma, who is Co-Founder and Managing Partner, Experience Platform, Wondrlab, said, “We have completely platformised brand experiences at Wondrlab. What brands will see are productised events, shopper marketing, retail and brand activations into tech platforms. Backed by data and automation, Wondrlab’s platforms unlock new levels of efficiency to drive new sources of growth for brands.”
Talking about how brands can connect with their audiences, Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab, said, “Brands now have an opportunity to make a personalised connection with their target audience, something that doesn’t happen with a one-size-fits-all approach towards platforms. Wondrlab’s key focus will be service and technology-based platforms combined with creative ideas based on data and human understanding.”
In the wake of the emerging marketing landscape globally, brands, the founders say “need integration as well as specialisation” while expecting in return a measurable impact on investment.
Besides the traditional retainer, commission, and project-fee models, Wondrlab will offer new financial structures, including an objective-based model where a major portion of the fee will now be tied to key client goals and a unique “sweat model focussed on helping startups scale and succeed”.