Publicis India, a division of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs) to steer the creative direction for all brands at Publicis India, under the leadership of Managing Director, Oindrila Roy.
With nearly 25 years of experience across renowned agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India, Mannan brings a wealth of creative expertise. His leadership has garnered numerous accolades at prestigious industry events including Cannes, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC).
Patil, with over 23 years of advertising and branding experience, joined L&K Saatchi & Saatchi in 2022, marking her return to the Groupe. She has previously contributed her talents to esteemed agencies like Lowe Lintas, FCB, and Publicis Ambience, in addition to running her successful design agency, Plus One. Patil’s achievements include awards from D&AD, Effies, ABBYs, and Kyoorius, along with serving as a jury member at D&AD and ABBYs. Her diverse portfolio encompasses brands such as Lakme, Raymond, Cartier, Renault, among others.
In their new roles as NCDs, Aman and Shitu will lead the agency’s creative vision across all offices in India.
“Publicis India has been on an amazing journey of resurgence in the past 2 years, with a focus on both growth and creative excellence yielding rich dividends,” said Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India.
“Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”
Oindrila Roy, Managing Director, Publicis India, added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies. We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”
Patil said, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”
Mannan added, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”
