Digitas India has secured the digital creative mandate of Deoleo India Pvt Ltd., a renowned global leader in olive oil featuring esteemed brands like Figaro and Bertolli.
In this partnership, Digitas India has been entrusted with the creative and social media responsibilities for Deoleo’s flagship products, such as Figaro Olive Oil, Bertolli Olive Oil, and the Figaro baby range. The primary objective is to rejuvenate these esteemed brands through innovative digital storytelling and increased consumer engagement. Additionally, Digitas India will support the brands in exploring new markets, while also strengthening loyalty among existing clientele and raising awareness about olive oil consumption.
Sonia Khurana, Chief Operating Officer (COO), Digitas India, said, “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”
“Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media,” added Satarupa Majumdar, Marketing Director – India and Middle East, Deoleo.
“Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience.”
This partnership heralds the launch of a series of campaigns designed to showcase the distinct attributes of Deoleo’s products while engaging a wider audience through creative and interactive social media marketing initiatives.
