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Special Reports

Publicis Groupe Reports Robust Growth in 2023 – ‘Optimistic for 2024’

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Publicis Groupe has announced a robust financial performance for 2023 and remains optimistic about the upcoming year, despite potential macroeconomic hurdles. The company achieved...

Coca-Cola markes its footprints into ready-to-drink tea market: BS report

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Coca-Cola has tied up with Luxmi Group’s Makaibari, a Darjeeling based tea estate, to launch a ready-to-drink iced green tea, as reported by Business...

Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President-...

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The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with...

Adobe unveils new platform for its Firefly generative AI model

Adobe has opened up a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content...

Social Beat’s Digital Leadership Summit 2023 examines Growth Through Innovation

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Social Beat, a leading digital marketing agency in India, held a ‘Growth through Innovation’ digital leadership summit in Chennai attended by more than 100...

‘What exactly is sonic branding and why is it important for brands to have...

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What is sonic branding? In its truest sense, sonic branding is an audio expression of a brand. Just as brands look, feel, talk and appear in a...

Advertisers fall from 60 to 35 on TV during first seven matches of IPL...

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Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first...

Overview of Festive Marketing in 2022- Piali Dasgupta, Senior Vice President – Marketing, Columbia...

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The festive season in India begins in August and goes on right till the end of the year. It begins with Rakhi, continues with...

Wellbeing Nutrition raises $10M in Series B Funding from HUL and Fireside Ventures

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Wellbeing Nutrition (Nutritionalab Pvt. Ltd.), a science-backed, all-natural D2C nutrition company, has raised $10 (85cr) million in a Series B round led by Hindustan...

Google bags top position in Wunderman Thompson’s Most Inspiring Brands List for 2022

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Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to the 3rd annual Wunderman Thompson ‘Inspire Score: Top 100’. The...

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