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Special Reports
Hindustan Unilever Acquires 90.5% Stake in Jaipur-Based Skincare Brand Minimalist
In a significant development for India’s beauty and personal care sector, Hindustan Unilever Ltd. has finalized an agreement to acquire a 90.5% stake in...
Colgate Increases H1 FY25 Ad Spend by 14%, Reaches ₹442 Crore
Colgate Palmolive (India) Ltd. has raised its advertising expenditure by 14% in the first half of FY25, compared to the corresponding period in the...
Pocket FM Surpasses ₹1,000 Crore Revenue Milestone; FY24 Ad Revenue Soars 7x to ₹89.34...
Pocket FM, the popular audio entertainment platform, has achieved a significant milestone by crossing ₹1,000 crore in total revenue in FY24. The platform also...
Publicis Groupe Reports Robust Growth in 2023 – ‘Optimistic for 2024’
Publicis Groupe has announced a robust financial performance for 2023 and remains optimistic about the upcoming year, despite potential macroeconomic hurdles. The company achieved...
Coca-Cola markes its footprints into ready-to-drink tea market: BS report
Coca-Cola has tied up with Luxmi Group’s Makaibari, a Darjeeling based tea estate, to launch a ready-to-drink iced green tea, as reported by Business...
Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President-...
The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with...
Adobe unveils new platform for its Firefly generative AI model
Adobe has opened up a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content...
Social Beat’s Digital Leadership Summit 2023 examines Growth Through Innovation
Social Beat, a leading digital marketing agency in India, held a ‘Growth through Innovation’ digital leadership summit in Chennai attended by more than 100...
‘What exactly is sonic branding and why is it important for brands to have...
What is sonic branding?
In its truest sense, sonic branding is an audio expression of a brand. Just as brands look, feel, talk and appear in a...
Advertisers fall from 60 to 35 on TV during first seven matches of IPL...
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first...
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