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Special Reports
Pocket FM Surpasses ₹1,000 Crore Revenue Milestone; FY24 Ad Revenue Soars 7x to ₹89.34...
Pocket FM, the popular audio entertainment platform, has achieved a significant milestone by crossing ₹1,000 crore in total revenue in FY24. The platform also...
Publicis Groupe Reports Robust Growth in 2023 – ‘Optimistic for 2024’
Publicis Groupe has announced a robust financial performance for 2023 and remains optimistic about the upcoming year, despite potential macroeconomic hurdles. The company achieved...
Coca-Cola markes its footprints into ready-to-drink tea market: BS report
Coca-Cola has tied up with Luxmi Group’s Makaibari, a Darjeeling based tea estate, to launch a ready-to-drink iced green tea, as reported by Business...
Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President-...
The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with...
Adobe unveils new platform for its Firefly generative AI model
Adobe has opened up a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content...
Social Beat’s Digital Leadership Summit 2023 examines Growth Through Innovation
Social Beat, a leading digital marketing agency in India, held a ‘Growth through Innovation’ digital leadership summit in Chennai attended by more than 100...
‘What exactly is sonic branding and why is it important for brands to have...
What is sonic branding?
In its truest sense, sonic branding is an audio expression of a brand. Just as brands look, feel, talk and appear in a...
Advertisers fall from 60 to 35 on TV during first seven matches of IPL...
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first...
Overview of Festive Marketing in 2022- Piali Dasgupta, Senior Vice President – Marketing, Columbia...
The festive season in India begins in August and goes on right till the end of the year. It begins with Rakhi, continues with...
Wellbeing Nutrition raises $10M in Series B Funding from HUL and Fireside Ventures
Wellbeing Nutrition (Nutritionalab Pvt. Ltd.), a science-backed, all-natural D2C nutrition company, has raised $10 (85cr) million in a Series B round led by Hindustan...
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