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Special Reports
Five key pillars of content marketing for emerging brands- Piali Dasgupta, Senior Vice President-...
The real objective of content marketing lies not merely in promoting products or services of a brand, but in crafting narratives that resonate with...
Adobe unveils new platform for its Firefly generative AI model
Adobe has opened up a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content...
Social Beat’s Digital Leadership Summit 2023 examines Growth Through Innovation
Social Beat, a leading digital marketing agency in India, held a ‘Growth through Innovation’ digital leadership summit in Chennai attended by more than 100...
‘What exactly is sonic branding and why is it important for brands to have...
What is sonic branding?
In its truest sense, sonic branding is an audio expression of a brand. Just as brands look, feel, talk and appear in a...
Advertisers fall from 60 to 35 on TV during first seven matches of IPL...
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM data from the first...
Overview of Festive Marketing in 2022- Piali Dasgupta, Senior Vice President – Marketing, Columbia...
The festive season in India begins in August and goes on right till the end of the year. It begins with Rakhi, continues with...
Wellbeing Nutrition raises $10M in Series B Funding from HUL and Fireside Ventures
Wellbeing Nutrition (Nutritionalab Pvt. Ltd.), a science-backed, all-natural D2C nutrition company, has raised $10 (85cr) million in a Series B round led by Hindustan...
Google bags top position in Wunderman Thompson’s Most Inspiring Brands List for 2022
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to the 3rd annual Wunderman Thompson ‘Inspire Score: Top 100’.
The...
India’s Influencer Marketing Industry to reach Rs 2,200 crore by 2025 with increasing partnerships...
The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to provide insights on how...
One Club’s Portfolio Night 2022 hosted by DDB Mudra Group, BBDO and TBWAIndia sees...
The One Club for Creativity’s in-person Portfolio Night 2022 in Mumbai on 2 June, 2022 saw 55 new creatives show their work to a jury panel...
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