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Superstar Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15
This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during...
Dentsu X wins MyGlamm’s integrated media mandate
MyGlamm, a premium beauty product company has awarded its integrated media mandate to Dentsu X, part of Dentsu India. As per the mandate, the...
All new Mahindra XUV700 in India; Starting at ₹11.99 Lakh
Mahindra is all set to drive the SUV market with the launch of Mahindra XUV700 in India which has shaken up the mid-size SUV...
YARDLEY TAKES TALC TO NEW FRONTIERS
Contract Advertising, in its newest television commercial for Yardley, shines the spotlight on the beauty of doing something new while inspiring the world to...
‘ONE BRAND, MANY STORIES’
It is possible that an idea is truly big only if you can tell that story across any media vehicle. So what is a...
Resul Pookutty launches digital marketing, storytelling company
Named T1D, the company is a sister concern of UAE-headquartered Turrino Advertising and seeks to build on a legacy of over 20 years in...
‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’
From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...
WUNDERMAN THOMPSON DECODES BRAND INSPIRATION
New research conducted by global creative, consulting, and technology company, Wunderman Thompson, shows tangible correlation between “inspiration and brand growth”. The study seeks to...
COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION
Traditional media have had their worst year on record in recent memory, driven by sharp and substantial cuts in automotive, retail, travel, and transport...
Anushka Sharma brand ambassador for Prega News
Conceptualized by ADK Fortune, the campaign will run on television channels, digital platforms, and outdoors, including hoardings and branding at prominent airports. Prega News,...
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