‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to...

WUNDERMAN THOMPSON DECODES BRAND INSPIRATION

New research conducted by global creative, consulting, and technology company, Wunderman Thompson, shows tangible correlation between “inspiration and brand growth”. The...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Anushka Sharma brand ambassador for Prega News

Conceptualized by ADK Fortune, the campaign will run on television channels, digital platforms, and outdoors, including...

Mohanlal is Mankind Pharma Corporate Brand Ambassador

The home-grown pharma company aims to widen its visibility and presence in the South. The southern megastar’s ambassadorship is expected to...

VIRAT KOHLI IS VIZE AMBASSADOR

Vize, a new personal and sanitation brand, has appointed India cricketer Virat Kohli as its brand ambassador. Speaking about his duties,...

Pond’s plays on emotions in its latest ‘Googly Woogly Wooksh’

Beauty and heath care products major Pond’s has harked back to its old tagline ‘Googly Woogly...

#BoycottTanishq yet again

Tanishq, the popular Indian jewellery brand from the house of the Tata’s, has unwittingly walked right...

7 Up tops exclusive brands list on regional sport channels for IPL

During the course of the 13th edition of the Indian Premier League (IPL) the first 52...

‘Celebrate Silent Diwali’

Tata Motors, India’s biggest automotive brand, has unveiled an ad film highlighting the importance of sustainability and help create awareness surrounding...

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