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Game Changers
Ex-Leaders from VMLY&R and Entropia Unveil Greytt Platform Focused on Older Community
Former leaders from diverse advertising and consulting firms have launched Greytt, a novel product and platform centered around the elderly. The upcoming platform is...
Golden Day For India: Indian film ‘The Elephant Whisperers’ wins Academy Award for Best...
Kartiki Gonsalves and Guneet Monga’s Netflix documentary short, The Elephant Whisperers, has won the Oscar for Best Documentary Short category at the 95th Academy Awards....
Guardian Australia Rolls out Films Highlighting the Fight for Women’s and Indigenous Rights
Guardian Australia has launched two films created by Howatson+Company highlighting the progressive role that the Guardian plays in the Australian media market. The campaign is an...
#ScoreForTigers- Turning Football Fans into Tiger Fans
Malaysians are among the most passionate football fans in the world. So, in conjunction with Global Tiger Day, WWF and Leo Burnett Malaysia tapped...
CUSTOMER IS EMPEROR
What has fundamentally changed is the idea of connectivity and connectedness surrounding co-creation where if a consumer is truly connected to you then the...
‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’
From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...
GIVE US RED
Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops swatches, has unveiled...
CONSUMER FASTER THAN BRANDS
There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...
THAT VITAL VITAMIN
Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...
FOR A HYBRID AND NIMBLE FUTURE
We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...
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