CONSUMER FASTER THAN BRANDS
There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...
THAT VITAL VITAMIN
Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...
FOR A HYBRID AND NIMBLE FUTURE
We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...
FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED
A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform...
A DIAMOND IS FOREVER
So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle...
APPLE CELEBRATES WOMEN
Come International Women's Day this Sunday (March 8), Apple will be paying tribute to women by releasing a new "Behind the Mac" commercial that will...
UNILEVER IS EQUAL NOW
Unilever, the British-Dutch transnational consumer goods company co-headquartered in London and Rotterdam, has announced a major gender parity...
VIRAL: REBELLION IN HELL
Consider this: When you are buying your next piece of bottled water you are joining the ranks of one million others...
COME HOME TO LOVE
In keeping with the times, Mahindra Lifespaces, the real-estate and infrastructure development arm of the Mahindra Group, has launched a campaign...
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FACEBOOK PROPOSES ONLINE PLATFORM LIABILITY REFORM
Instead of a carte blanche immunity, Facebook CEO
Mark Zuckerberg said "platforms should be required to demonstrate that
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TAPROOT DENTSU, FACEBOOK LAUNCH ‘DHARA’, SEEK TO STIMULATE LOVE FOR BOOKS
Taproot Dentsu India, the dentsu international-owned
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Jack Dorsey, who is CEO of Twitter, had tweeted on 21 March 2006, announcing to the world "just setting up my...
KALYAN JEWELLERS LAUNCHES RS. 1,175 CRORE IPO
One of India’s largest jewellery dealers, Kalyan Jewellers, made its debut on the market today with the launch of its ₹1,175...
‘MORE TOGETHER’, SAYS FACEBOOK
Facebook has launched a 360-degree
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