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#ScoreForTigers- Turning Football Fans into Tiger Fans
Malaysians are among the most passionate football fans in the world. So, in conjunction with Global Tiger Day, WWF and Leo Burnett Malaysia tapped...
CUSTOMER IS EMPEROR
What has fundamentally changed is the idea of connectivity and connectedness surrounding co-creation where if a consumer is truly connected to you then the...
‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’
From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...
GIVE US RED
Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops swatches, has unveiled...
CONSUMER FASTER THAN BRANDS
There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...
THAT VITAL VITAMIN
Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...
FOR A HYBRID AND NIMBLE FUTURE
We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...
FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED
A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform connecting ad agencies...
A DIAMOND IS FOREVER
So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle of a full-blown...
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