CONSUMER FASTER THAN BRANDS

There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer...

THAT VITAL VITAMIN

Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would...

FOR A HYBRID AND NIMBLE FUTURE

We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to...

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about...

FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED

A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform...

A DIAMOND IS FOREVER

So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle...

APPLE CELEBRATES WOMEN

Come International Women's Day this Sunday (March 8), Apple will be paying tribute to women by releasing a new "Behind the Mac" commercial that will...

UNILEVER IS EQUAL NOW

Unilever, the British-Dutch transnational consumer goods company co-headquartered in London and Rotterdam, has announced a major gender parity...

VIRAL: REBELLION IN HELL

Consider this: When you are buying your next piece of bottled water you are joining the ranks of one million others...

COME HOME TO LOVE

In keeping with the times, Mahindra Lifespaces, the real-estate and infrastructure development arm of the Mahindra Group, has launched a campaign...

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