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Sunday, October 24, 2021

Game Changers

#ScoreForTigers- Turning Football Fans into Tiger Fans

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Malaysians are among the most passionate football fans in the world. So, in conjunction with Global Tiger Day, WWF and Leo Burnett Malaysia tapped...

CUSTOMER IS EMPEROR

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What has fundamentally changed is the idea of connectivity and connectedness surrounding co-creation where if a consumer is truly connected to you then the...

‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’

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From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...

GIVE US RED

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Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops swatches, has unveiled...

CONSUMER FASTER THAN BRANDS

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There was a time when brands used to lead consumers, because every time a brand interacted with the consumer the consumer got to know...

THAT VITAL VITAMIN

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Brands will change the way they work, which indeed would also demand a change in the agency-client relationship… I believed this would work in our...

FOR A HYBRID AND NIMBLE FUTURE

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We don’t have a prescriptive approach to problem solving. The primary thing is to have a hybrid and nimble approach to creativity, producing all...

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Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about how they embarked...

FREEPUBLIKAN© Awards 2020: TALENT CONNECT UNLIMITED

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A new concourse of ideas, work, and recognition unfolds later this month. Freepublik, a brainchild of four friends, is a platform connecting ad agencies...

A DIAMOND IS FOREVER

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So it was the 1930s. Things were spiralling downwards on either side of the Atlantic. America was now in the middle of a full-blown...

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